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BPS BROKER FORUM
2012
Managing your future

BPS BROKER FORUM 2012
Managing your future
The 9th Annual Conference & Networking Event
20-22 September 2012 | Tivoli Victoria, Vilamoura, Portugal

MARKETING MASTER CLASS
Bluefin Partner Services

Contact
T
E

Ryan Mullins – Director
07725 959526
rm@ryanmullins.co.uk

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
Wednesday, 13 November 13

8/7/12

1
1
Welcome
BPS BROKER FORUM
2012
Managing your future

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
Wednesday, 13 November 13

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2
BPS BROKER FORUM
2012
Managing your future

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
Wednesday, 13 November 13

8/7/12

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3
BPS BROKER FORUM
2012
Managing your future

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
Wednesday, 13 November 13

8/7/12

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3
BPS BROKER FORUM
2012
Managing your future

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
Wednesday, 13 November 13

8/7/12

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4
BPS BROKER FORUM
2012
Managing your future

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
Wednesday, 13 November 13

8/7/12

5
4
BPS BROKER FORUM
2012
Managing your future

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
Wednesday, 13 November 13

8/7/12

5
4
BPS BROKER FORUM
2012
Managing your future

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
Wednesday, 13 November 13

8/7/12

5
4
BPS BROKER FORUM
2012
Managing your future

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
Wednesday, 13 November 13

8/7/12

5
4
BPS BROKER FORUM
2012
Managing your future

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
Wednesday, 13 November 13

8/7/12

5
4
BPS BROKER FORUM
2012
Managing your future

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
Wednesday, 13 November 13

8/7/12

3
5
BPS BROKER FORUM
2012
Managing your future

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
Wednesday, 13 November 13

8/7/12

3
5
Business
BPS BROKER FORUM
2012
Managing your future

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
Wednesday, 13 November 13

8/7/12

12
6
Business
BPS BROKER FORUM
2012
Managing your future

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
Wednesday, 13 November 13

8/7/12

12
6
Business
BPS BROKER FORUM
2012
Managing your future

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
Wednesday, 13 November 13

8/7/12

12
6
Business
BPS BROKER FORUM
2012
Managing your future

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
Wednesday, 13 November 13

8/7/12

12
6
BPS BROKER FORUM
2012
Managing your future

Change

Edge

Benefits?

Strategy

Existing tools

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
Wednesday, 13 November 13

8/7/12

3
7
BPS BROKER FORUM
2012
Managing your future

Change

Edge

Benefits?

Strategy

Existing tools

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
Wednesday, 13 November 13

8/7/12

3
8
2002
BPS BROKER FORUM
2012
Managing your future

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
Wednesday, 13 November 13

8/7/12

6
9
2002
BPS BROKER FORUM
2012
Managing your future

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
Wednesday, 13 November 13

8/7/12

6
9
2002
BPS BROKER FORUM
2012
Managing your future

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
Wednesday, 13 November 13

8/7/12

6
9
2002
BPS BROKER FORUM
2012
Managing your future

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
Wednesday, 13 November 13

8/7/12

6
9
2002
BPS BROKER FORUM
2012
Managing your future

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
Wednesday, 13 November 13

8/7/12

6
9
2002
BPS BROKER FORUM
2012
Managing your future

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
Wednesday, 13 November 13

8/7/12

6
9
2002
BPS BROKER FORUM
2012
Managing your future

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
Wednesday, 13 November 13

8/7/12

6
9
2002
BPS BROKER FORUM
2012
Managing your future

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
Wednesday, 13 November 13

8/7/12

6
9
2002
BPS BROKER FORUM
2012
Managing your future

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
Wednesday, 13 November 13

8/7/12

6
9
Decade or decayed?
BPS BROKER FORUM
2012
Managing your future

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
Wednesday, 13 November 13

8/7/12

7
10
Decade or decayed?
BPS BROKER FORUM
2012
Managing your future

2002

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
Wednesday, 13 November 13

8/7/12

7
10
Decade or decayed?
BPS BROKER FORUM
2012
Managing your future

2002

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
Wednesday, 13 November 13

2012

8/7/12

7
10
Decade or decayed?
BPS BROKER FORUM
2012
Managing your future

2002

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
Wednesday, 13 November 13

2012

8/7/12

7
10
Decade or decayed?
BPS BROKER FORUM
2012
Managing your future

2002

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
Wednesday, 13 November 13

2012

8/7/12

7
10
Decade or decayed?
BPS BROKER FORUM
2012
Managing your future

2002

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
Wednesday, 13 November 13

2012

8/7/12

7
10
Decade or decayed?
BPS BROKER FORUM
2012
Managing your future

2002

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
Wednesday, 13 November 13

2012

8/7/12

7
10
Decade or decayed?
BPS BROKER FORUM
2012
Managing your future

2002

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
Wednesday, 13 November 13

2012

8/7/12

7
10
Decade or decayed?
BPS BROKER FORUM
2012
Managing your future

2002

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
Wednesday, 13 November 13

2012

8/7/12

7
10
Decade or decayed?
BPS BROKER FORUM
2012
Managing your future

2002

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
Wednesday, 13 November 13

2012

8/7/12

7
10
Decade or decayed?
BPS BROKER FORUM
2012
Managing your future

2002

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
Wednesday, 13 November 13

2012

8/7/12

7
10
Decade or decayed?
BPS BROKER FORUM
2012
Managing your future

2002

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
Wednesday, 13 November 13

2012

8/7/12

7
10
Decade or decayed?
BPS BROKER FORUM
2012
Managing your future

2002

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
Wednesday, 13 November 13

2012

8/7/12

7
10
Decade or decayed?
BPS BROKER FORUM
2012
Managing your future

2002

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
Wednesday, 13 November 13

2012

8/7/12

7
10
Decade or decayed?
BPS BROKER FORUM
2012
Managing your future

2002

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
Wednesday, 13 November 13

2012

8/7/12

7
10
Decade or decayed?
BPS BROKER FORUM
2012
Managing your future

2002

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
Wednesday, 13 November 13

2012

8/7/12

7
10
Decade or decayed?
BPS BROKER FORUM
2012
Managing your future

2002

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
Wednesday, 13 November 13

2012

8/7/12

7
10
BPS BROKER FORUM
2012
Managing your future

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
Wednesday, 13 November 13

8/7/12

8
11
BPS BROKER FORUM
2012
Managing your future

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
Wednesday, 13 November 13

8/7/12

8
11
Market shifts
BPS BROKER FORUM
2012
Managing your future

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
Wednesday, 13 November 13

8/7/12

9
12
Market shifts
BPS BROKER FORUM
2012
Managing your future

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
Wednesday, 13 November 13

8/7/12

9
12
Market shifts
BPS BROKER FORUM
2012
Managing your future

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
Wednesday, 13 November 13

8/7/12

9
12
Market shifts
BPS BROKER FORUM
2012
Managing your future

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
Wednesday, 13 November 13

8/7/12

9
12
7 P’s
BPS BROKER FORUM
2012
Managing your future

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
Wednesday, 13 November 13

8/7/12

10
13
7 P’s
BPS BROKER FORUM
2012
Managing your future

Product

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
Wednesday, 13 November 13

8/7/12

10
13
7 P’s
BPS BROKER FORUM
2012
Managing your future

Product

Price

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
Wednesday, 13 November 13

8/7/12

10
13
7 P’s
BPS BROKER FORUM
2012
Managing your future

Product

Place

Price

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
Wednesday, 13 November 13

8/7/12

10
13
7 P’s
BPS BROKER FORUM
2012
Managing your future

Product

Place

Price

Promotion

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
Wednesday, 13 November 13

8/7/12

10
13
7 P’s
BPS BROKER FORUM
2012
Managing your future

Product

Place

Price

Packaging

Promotion

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
Wednesday, 13 November 13

8/7/12

10
13
7 P’s
BPS BROKER FORUM
2012
Managing your future

Product

Place

Price

Packaging

Promotion

Positioning

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
Wednesday, 13 November 13

8/7/12

10
13
7 P’s
BPS BROKER FORUM
2012
Managing your future

Product

Place

Price

Packaging

Promotion

Positioning

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
Wednesday, 13 November 13

People

8/7/12

10
13
BPS BROKER FORUM
2012
Managing your future

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
Wednesday, 13 November 13

8/7/12

11
14
BPS BROKER FORUM
2012
Managing your future

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
Wednesday, 13 November 13

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11
14
Your business
BPS BROKER FORUM
2012
Managing your future

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
Wednesday, 13 November 13

8/7/12

12
15
Your business
BPS BROKER FORUM
2012
Managing your future

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
Wednesday, 13 November 13

8/7/12

12
15
Your business
BPS BROKER FORUM
2012
Managing your future

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
Wednesday, 13 November 13

8/7/12

12
15
Your business
BPS BROKER FORUM
2012
Managing your future

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
Wednesday, 13 November 13

8/7/12

12
15
The next 10
BPS BROKER FORUM
2012
Managing your future

2012

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
Wednesday, 13 November 13

2022

8/7/12

13
16
BPS BROKER FORUM
2012
Managing your future

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
Wednesday, 13 November 13

8/7/12

14
17
BPS BROKER FORUM
2012
Managing your future

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
Wednesday, 13 November 13

8/7/12

14
17
Today
BPS BROKER FORUM
2012
Managing your future

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
Wednesday, 13 November 13

8/7/12

15
18
Harnessing
BPS BROKER FORUM
2012
Managing your future

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
Wednesday, 13 November 13

8/7/12

16
19
Harnessing
BPS BROKER FORUM
2012
Managing your future

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
Wednesday, 13 November 13

8/7/12

16
19
Use the tools
BPS BROKER FORUM
2012
Managing your future

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
Wednesday, 13 November 13

8/7/12

17
20
BPS BROKER FORUM
2012
Managing your future

Change

Edge

Benefits?

Strategy

Existing tools

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
Wednesday, 13 November 13

8/7/12

3
21
Objective
BPS BROKER FORUM
2012
Managing your future

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
Wednesday, 13 November 13

8/7/12

16
22
Routes to market
BPS BROKER FORUM
2012
Managing your future

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
Wednesday, 13 November 13

8/7/12

16
23
Routes to market
BPS BROKER FORUM
2012
Managing your future

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
Wednesday, 13 November 13

8/7/12

16
23
Routes to market
BPS BROKER FORUM
2012
Managing your future

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
Wednesday, 13 November 13

8/7/12

16
23
Routes to market
BPS BROKER FORUM
2012
Managing your future

Lead generators

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
Wednesday, 13 November 13

8/7/12

16
23
Routes to market
BPS BROKER FORUM
2012
Managing your future

Lead generators

Referral

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
Wednesday, 13 November 13

8/7/12

16
23
Routes to market
BPS BROKER FORUM
2012
Managing your future

Lead generators

Referral

Advertising

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
Wednesday, 13 November 13

8/7/12

16
23
Routes to market
BPS BROKER FORUM
2012
Managing your future

Lead generators

Referral

Networking

Advertising

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
Wednesday, 13 November 13

8/7/12

16
23
Routes to market
BPS BROKER FORUM
2012
Managing your future

Lead generators

Referral

Networking
Partnerships

Advertising

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
Wednesday, 13 November 13

8/7/12

16
23
Routes to market
BPS BROKER FORUM
2012
Managing your future

Lead generators

Referral

Networking
Partnerships

Advertising
Cold calls

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
Wednesday, 13 November 13

8/7/12

16
23
Routes to market
BPS BROKER FORUM
2012
Managing your future

Lead generators

Referral

Lapsed reports

Networking
Partnerships

Advertising
Cold calls

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
Wednesday, 13 November 13

8/7/12

16
23
Principles of marketing
BPS BROKER FORUM
2012
Managing your future

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
Wednesday, 13 November 13

8/7/12

16
24
Principles of marketing
BPS BROKER FORUM
2012
Managing your future

Target
audience

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
Wednesday, 13 November 13

8/7/12

16
24
Principles of marketing
BPS BROKER FORUM
2012
Managing your future

Target
audience

Value
proposition

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
Wednesday, 13 November 13

8/7/12

16
24
Principles of marketing
BPS BROKER FORUM
2012
Managing your future

Target
audience

Value
proposition

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
Wednesday, 13 November 13

Call to
action

8/7/12

16
24
Principles of marketing
BPS BROKER FORUM
2012
Managing your future

Target
audience

Value
proposition

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
Wednesday, 13 November 13

Call to
action

8/7/12

16
25
Target audience
BPS BROKER FORUM
2012
Managing your future

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
Wednesday, 13 November 13

8/7/12

23
26
Target audience
BPS BROKER FORUM
2012
Managing your future

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
Wednesday, 13 November 13

8/7/12

23
26
Target audience
BPS BROKER FORUM
2012
Managing your future

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
Wednesday, 13 November 13

8/7/12

23
26
Target audience
BPS BROKER FORUM
2012
Managing your future

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
Wednesday, 13 November 13

8/7/12

23
26
Target audience
BPS BROKER FORUM
2012
Managing your future

A

B

C

Age range
SIC
Type
Geography

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
Wednesday, 13 November 13

8/7/12

16
27
Principles of marketing
BPS BROKER FORUM
2012
Managing your future

Target
audience

Value
proposition

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
Wednesday, 13 November 13

Call to
action

8/7/12

16
28
Value proposition
BPS BROKER FORUM
2012
Managing your future

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
Wednesday, 13 November 13

8/7/12

16
29
Differentiators
BPS BROKER FORUM
2012
Managing your future

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
Wednesday, 13 November 13

8/7/12

23
30
Differentiators
BPS BROKER FORUM
2012
Managing your future

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
Wednesday, 13 November 13

8/7/12

23
30
Differentiators
BPS BROKER FORUM
2012
Managing your future

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
Wednesday, 13 November 13

8/7/12

23
31
Differentiators
BPS BROKER FORUM
2012
Managing your future

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
Wednesday, 13 November 13

8/7/12

23
31
Differentiators
BPS BROKER FORUM
2012
Managing your future

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
Wednesday, 13 November 13

8/7/12

23
31
Differentiators
BPS BROKER FORUM
2012
Managing your future

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
Wednesday, 13 November 13

8/7/12

23
31
Differentiators
BPS BROKER FORUM
2012
Managing your future

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
Wednesday, 13 November 13

8/7/12

23
32
Differentiators
BPS BROKER FORUM
2012
Managing your future

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
Wednesday, 13 November 13

8/7/12

23
32
Differentiators
BPS BROKER FORUM
2012
Managing your future

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
Wednesday, 13 November 13

8/7/12

23
32
Differentiators
BPS BROKER FORUM
2012
Managing your future

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
Wednesday, 13 November 13

8/7/12

23
32
Principles of marketing
BPS BROKER FORUM
2012
Managing your future

Target
audience

Value
proposition

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
Wednesday, 13 November 13

Call to
action

8/7/12

16
33
Call to action
BPS BROKER FORUM
2012
Managing your future

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
Wednesday, 13 November 13

8/7/12

16
34
Call to action
BPS BROKER FORUM
2012
Managing your future

Click here

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
Wednesday, 13 November 13

8/7/12

16
34
Call to action
BPS BROKER FORUM
2012
Managing your future

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
Wednesday, 13 November 13

8/7/12

16
35
Call to action
BPS BROKER FORUM
2012
Managing your future

NOW
Click here

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
Wednesday, 13 November 13

8/7/12

16
35
Call to action
BPS BROKER FORUM
2012
Managing your future

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
Wednesday, 13 November 13

8/7/12

16
36
Call to action
BPS BROKER FORUM
2012
Managing your future

Click here now
this offer only
lasts 24hrs

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
Wednesday, 13 November 13

8/7/12

16
36
Call to action
BPS BROKER FORUM
2012
Managing your future

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
Wednesday, 13 November 13

8/7/12

16
37
Call to action
BPS BROKER FORUM
2012
Managing your future

BPS
members
click here now
to reserve your free
Marketing Master
class

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
Wednesday, 13 November 13

8/7/12

16
37
Principles of marketing
BPS BROKER FORUM
2012
Managing your future

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
Wednesday, 13 November 13

8/7/12

16
38
Principles of marketing
BPS BROKER FORUM
2012
Managing your future

Target
audience

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
Wednesday, 13 November 13

8/7/12

16
38
Principles of marketing
BPS BROKER FORUM
2012
Managing your future

Target
audience

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
Wednesday, 13 November 13

8/7/12

16
38
Principles of marketing
BPS BROKER FORUM
2012
Managing your future

Target
audience

+

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
Wednesday, 13 November 13

8/7/12

16
38
Principles of marketing
BPS BROKER FORUM
2012
Managing your future

Target
audience

+

Value
proposition

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
Wednesday, 13 November 13

8/7/12

16
38
Principles of marketing
BPS BROKER FORUM
2012
Managing your future

Target
audience

+

Value
proposition

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
Wednesday, 13 November 13

8/7/12

16
38
Principles of marketing
BPS BROKER FORUM
2012
Managing your future

Target
audience

+

Value
proposition

+

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
Wednesday, 13 November 13

8/7/12

16
38
Principles of marketing
BPS BROKER FORUM
2012
Managing your future

Target
audience

+

Value
proposition

+

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
Wednesday, 13 November 13

Call to
action

8/7/12

16
38
Principles of marketing
BPS BROKER FORUM
2012
Managing your future

Target
audience

+

Value
proposition

+

Call to
action

GO
NOW!

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
Wednesday, 13 November 13

8/7/12

16
38
Principles of marketing
BPS BROKER FORUM
2012
Managing your future

Target
audience

+

Value
proposition

+

Call to
action

GO
NOW!

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
Wednesday, 13 November 13

8/7/12

16
38
Principles of marketing
BPS BROKER FORUM
2012
Managing your future

Target
audience

+

Value
proposition

+

Call to
action

GO
NOW!

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
Wednesday, 13 November 13

8/7/12

16
38
Routes to market
BPS BROKER FORUM
2012
Managing your future

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
Wednesday, 13 November 13

8/7/12

16
39
Market shifts
BPS BROKER FORUM
2012
Managing your future

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
Wednesday, 13 November 13

8/7/12

9
40
Target audience
BPS BROKER FORUM
2012
Managing your future

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
Wednesday, 13 November 13

8/7/12

23
41
Target audience
BPS BROKER FORUM
2012
Managing your future

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
Wednesday, 13 November 13

8/7/12

23
41
Strategy
BPS BROKER FORUM
2012
Managing your future

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
Wednesday, 13 November 13

8/7/12

16
42
BPS BROKER FORUM
2012
Managing your future

Change

Edge

Benefits?

Strategy

Existing tools

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
Wednesday, 13 November 13

8/7/12

3
43
Existing tools
BPS BROKER FORUM
2012
Managing your future

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
Wednesday, 13 November 13

8/7/12

23
44
Existing tools
BPS BROKER FORUM
2012
Managing your future

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
Wednesday, 13 November 13

8/7/12

23
44
Existing tools
BPS BROKER FORUM
2012
Managing your future

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
Wednesday, 13 November 13

8/7/12

23
44
Existing tools
BPS BROKER FORUM
2012
Managing your future

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
Wednesday, 13 November 13

8/7/12

23
44
Existing tools
BPS BROKER FORUM
2012
Managing your future

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
Wednesday, 13 November 13

8/7/12

23
44
Existing tools
BPS BROKER FORUM
2012
Managing your future

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
Wednesday, 13 November 13

8/7/12

23
44
Existing tools
BPS BROKER FORUM
2012
Managing your future

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
Wednesday, 13 November 13

8/7/12

23
44
Existing tools
BPS BROKER FORUM
2012
Managing your future

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
Wednesday, 13 November 13

8/7/12

23
45
Principles of marketing
BPS BROKER FORUM
2012
Managing your future

Target
audience

+

Value
proposition

+

Call to
action

GO
NOW!

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
Wednesday, 13 November 13

8/7/12

16
46
The telephone
BPS BROKER FORUM
2012
Managing your future

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
Wednesday, 13 November 13

8/7/12

22
47
The telephone
BPS BROKER FORUM
2012
Managing your future

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
Wednesday, 13 November 13

8/7/12

22
47
The telephone
BPS BROKER FORUM
2012
Managing your future

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
Wednesday, 13 November 13

8/7/12

22
47
The telephone
BPS BROKER FORUM
2012
Managing your future

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
Wednesday, 13 November 13

8/7/12

22
47
The telephone
BPS BROKER FORUM
2012
Managing your future

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
Wednesday, 13 November 13

8/7/12

22
47
The telephone
BPS BROKER FORUM
2012
Managing your future

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
Wednesday, 13 November 13

8/7/12

22
48
The telephone
BPS BROKER FORUM
2012
Managing your future

In house

Lead gen

Outsource

Calls/day
Conversion %
Deals
Average value
Total value
Cost
Profit

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
Wednesday, 13 November 13

8/7/12

22
48
Principles of marketing
BPS BROKER FORUM
2012
Managing your future

Target
audience

+

Value
proposition

+

Call to
action

GO
NOW!

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
Wednesday, 13 November 13

8/7/12

16
49
Advertising
BPS BROKER FORUM
2012
Managing your future

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
Wednesday, 13 November 13

8/7/12

22
50
Advertising
BPS BROKER FORUM
2012
Managing your future

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
Wednesday, 13 November 13

8/7/12

22
50
Advertising
BPS BROKER FORUM
2012
Managing your future

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
Wednesday, 13 November 13

8/7/12

22
50
Advertising
BPS BROKER FORUM
2012
Managing your future

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
Wednesday, 13 November 13

8/7/12

22
50
Principles of marketing
BPS BROKER FORUM
2012
Managing your future

Target
audience

+

Value
proposition

+

Call to
action

GO
NOW!

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
Wednesday, 13 November 13

8/7/12

16
51
Your website
BPS BROKER FORUM
2012
Managing your future

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
Wednesday, 13 November 13

8/7/12

22
52
Your website
BPS BROKER FORUM
2012
Managing your future

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
Wednesday, 13 November 13

8/7/12

22
52
Your website
BPS BROKER FORUM
2012
Managing your future

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
Wednesday, 13 November 13

8/7/12

22
52
Your website
BPS BROKER FORUM
2012
Managing your future

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
Wednesday, 13 November 13

8/7/12

22
52
BPS BROKER FORUM
2012
Managing your future

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
Wednesday, 13 November 13

8/7/12

20
53
BPS BROKER FORUM
2012
Managing your future

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
Wednesday, 13 November 13

8/7/12

20
53
BPS BROKER FORUM
2012
Managing your future

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
Wednesday, 13 November 13

8/7/12

21
54
BPS BROKER FORUM
2012
Managing your future

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
Wednesday, 13 November 13

8/7/12

21
54
BPS BROKER FORUM
2012
Managing your future

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
Wednesday, 13 November 13

8/7/12

21
54
BPS BROKER FORUM
2012
Managing your future

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
Wednesday, 13 November 13

8/7/12

18
55
BPS BROKER FORUM
2012
Managing your future

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
Wednesday, 13 November 13

8/7/12

18
55
BPS BROKER FORUM
2012
Managing your future

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
Wednesday, 13 November 13

8/7/12

18
55
BPS BROKER FORUM
2012
Managing your future

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
Wednesday, 13 November 13

8/7/12

18
55
BPS BROKER FORUM
2012
Managing your future

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
Wednesday, 13 November 13

8/7/12

18
55
Principles of marketing
BPS BROKER FORUM
2012
Managing your future

Target
audience

+

Value
proposition

+

Call to
action

GO
NOW!

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
Wednesday, 13 November 13

8/7/12

16
56
BPS BROKER FORUM
2012
Managing your future

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
Wednesday, 13 November 13

8/7/12

19
57
BPS BROKER FORUM
2012
Managing your future

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
Wednesday, 13 November 13

8/7/12

19
57
Your website
BPS BROKER FORUM
2012
Managing your future

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
Wednesday, 13 November 13

8/7/12

21
58
Your website
BPS BROKER FORUM
2012
Managing your future

What does it do?

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
Wednesday, 13 November 13

8/7/12

21
58
Your website
BPS BROKER FORUM
2012
Managing your future

What does it do?

How do
people find
it?

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
Wednesday, 13 November 13

8/7/12

21
58
Your website
BPS BROKER FORUM
2012
Managing your future

What does it do?

How do
people find
it?

How many
visitors?

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
Wednesday, 13 November 13

8/7/12

21
58
Your website
BPS BROKER FORUM
2012
Managing your future

What does it do?

How do
people find
it?

What do
people look
at?
How many
visitors?

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
Wednesday, 13 November 13

8/7/12

21
58
Your website
BPS BROKER FORUM
2012
Managing your future

What does it do?

How do
people find
it?

What do
people look
at?
How many
visitors?
Do they find
what they're
looking for?

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
Wednesday, 13 November 13

8/7/12

21
58
Your website
BPS BROKER FORUM
2012
Managing your future

What does it do?

How do
people find
it?
How often do you
update?
What do
people look
at?

How many
visitors?
Do they find
what they're
looking for?

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
Wednesday, 13 November 13

8/7/12

21
58
Your website
BPS BROKER FORUM
2012
Managing your future

What does it do?

How do
people find
it?
How often do you
update?
What do
people look
at?
What is its value to your
bottom line?

How many
visitors?
Do they find
what they're
looking for?

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
Wednesday, 13 November 13

8/7/12

21
58
Partnership
BPS BROKER FORUM
2012
Managing your future

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
Wednesday, 13 November 13

8/7/12

24
59
Partnership
BPS BROKER FORUM
2012
Managing your future

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
Wednesday, 13 November 13

8/7/12

24
59
Partnership
BPS BROKER FORUM
2012
Managing your future

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
Wednesday, 13 November 13

8/7/12

24
59
Partnership
BPS BROKER FORUM
2012
Managing your future

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
Wednesday, 13 November 13

8/7/12

24
59
Partnership
BPS BROKER FORUM
2012
Managing your future

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
Wednesday, 13 November 13

8/7/12

24
59
Principles of marketing
BPS BROKER FORUM
2012
Managing your future

Target
audience

+

Value
proposition

+

Call to
action

GO
NOW!

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
Wednesday, 13 November 13

8/7/12

16
60
PR
BPS BROKER FORUM
2012
Managing your future

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
Wednesday, 13 November 13

8/7/12

24
61
PR
BPS BROKER FORUM
2012
Managing your future

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
Wednesday, 13 November 13

8/7/12

24
61
PR
BPS BROKER FORUM
2012
Managing your future

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
Wednesday, 13 November 13

8/7/12

24
61
PR
BPS BROKER FORUM
2012
Managing your future

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
Wednesday, 13 November 13

8/7/12

24
61
Principles of marketing
BPS BROKER FORUM
2012
Managing your future

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
Wednesday, 13 November 13

8/7/12

16
62
Principles of marketing
BPS BROKER FORUM
2012
Managing your future

Target
audience

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
Wednesday, 13 November 13

8/7/12

16
62
Principles of marketing
BPS BROKER FORUM
2012
Managing your future

Target
audience

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
Wednesday, 13 November 13

8/7/12

16
62
Principles of marketing
BPS BROKER FORUM
2012
Managing your future

Target
audience

+

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
Wednesday, 13 November 13

8/7/12

16
62
Principles of marketing
BPS BROKER FORUM
2012
Managing your future

Target
audience

+

Value
proposition

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
Wednesday, 13 November 13

8/7/12

16
62
Principles of marketing
BPS BROKER FORUM
2012
Managing your future

Target
audience

+

Value
proposition

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
Wednesday, 13 November 13

8/7/12

16
62
Principles of marketing
BPS BROKER FORUM
2012
Managing your future

Target
audience

+

Value
proposition

+

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
Wednesday, 13 November 13

8/7/12

16
62
Principles of marketing
BPS BROKER FORUM
2012
Managing your future

Target
audience

+

Value
proposition

+

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
Wednesday, 13 November 13

Call to
action

8/7/12

16
62
Principles of marketing
BPS BROKER FORUM
2012
Managing your future

Target
audience

+

Value
proposition

+

Call to
action

GO
NOW!

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
Wednesday, 13 November 13

8/7/12

16
62
Principles of marketing
BPS BROKER FORUM
2012
Managing your future

Target
audience

+

Value
proposition

+

Call to
action

GO
NOW!

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
Wednesday, 13 November 13

8/7/12

16
62
Principles of marketing
BPS BROKER FORUM
2012
Managing your future

Target
audience

+

Value
proposition

+

Call to
action

GO
NOW!

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
Wednesday, 13 November 13

8/7/12

16
62
BPS BROKER FORUM
2012
Managing your future

Change

Edge

Benefits?

Strategy

Existing tools

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
Wednesday, 13 November 13

8/7/12

3
63
BPS BROKER FORUM
2012
Managing your future

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
Wednesday, 13 November 13

8/7/12

16
64
Principles of marketing
BPS BROKER FORUM
2012
Managing your future

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
Wednesday, 13 November 13

8/7/12

16
65
Principles of marketing
BPS BROKER FORUM
2012
Managing your future

Target
audience

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
Wednesday, 13 November 13

8/7/12

16
65
Principles of marketing
BPS BROKER FORUM
2012
Managing your future

Target
audience

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
Wednesday, 13 November 13

8/7/12

16
65
Principles of marketing
BPS BROKER FORUM
2012
Managing your future

Target
audience

+

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
Wednesday, 13 November 13

8/7/12

16
65
Principles of marketing
BPS BROKER FORUM
2012
Managing your future

Target
audience

+

Value
proposition

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
Wednesday, 13 November 13

8/7/12

16
65
Principles of marketing
BPS BROKER FORUM
2012
Managing your future

Target
audience

+

Value
proposition

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
Wednesday, 13 November 13

8/7/12

16
65
Principles of marketing
BPS BROKER FORUM
2012
Managing your future

Target
audience

+

Value
proposition

+

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
Wednesday, 13 November 13

8/7/12

16
65
Principles of marketing
BPS BROKER FORUM
2012
Managing your future

Target
audience

+

Value
proposition

+

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
Wednesday, 13 November 13

Call to
action

8/7/12

16
65
Principles of marketing
BPS BROKER FORUM
2012
Managing your future

Target
audience

+

Value
proposition

+

Call to
action

GO
NOW!

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
Wednesday, 13 November 13

8/7/12

16
65
Principles of marketing
BPS BROKER FORUM
2012
Managing your future

Target
audience

+

Value
proposition

+

Call to
action

GO
NOW!

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
Wednesday, 13 November 13

8/7/12

16
65
Principles of marketing
BPS BROKER FORUM
2012
Managing your future

Target
audience

+

Value
proposition

+

Call to
action

GO
NOW!

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
Wednesday, 13 November 13

8/7/12

16
65
Market shifts
BPS BROKER FORUM
2012
Managing your future

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
Wednesday, 13 November 13

8/7/12

9
66
Work to strengths
BPS BROKER FORUM
2012
Managing your future

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
Wednesday, 13 November 13

8/7/12

23
67
Work to strengths
BPS BROKER FORUM
2012
Managing your future

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
Wednesday, 13 November 13

8/7/12

23
67
Work to strengths
BPS BROKER FORUM
2012
Managing your future

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
Wednesday, 13 November 13

8/7/12

23
67
Work to strengths
BPS BROKER FORUM
2012
Managing your future

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
Wednesday, 13 November 13

8/7/12

23
67
BPS BROKER FORUM
2012
Managing your future

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
Wednesday, 13 November 13

8/7/12

23
68
BPS BROKER FORUM
2012
Managing your future

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
Wednesday, 13 November 13

8/7/12

23
68
BPS BROKER FORUM
2012
Managing your future

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
Wednesday, 13 November 13

8/7/12

23
68
BPS BROKER FORUM
2012
Managing your future

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
Wednesday, 13 November 13

8/7/12

23
68
BPS BROKER FORUM
2012
Managing your future

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
Wednesday, 13 November 13

8/7/12

23
68
BPS BROKER FORUM
2012
Managing your future

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
Wednesday, 13 November 13

8/7/12

23
68
BPS BROKER FORUM
2012
Managing your future

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
Wednesday, 13 November 13

8/7/12

23
68
BPS BROKER FORUM
2012
Managing your future

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
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BPS BROKER FORUM
2012
Managing your future

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
Wednesday, 13 November 13

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BPS BROKER FORUM
2012
Managing your future

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
Wednesday, 13 November 13

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Existing tools
BPS BROKER FORUM
2012
Managing your future

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
Wednesday, 13 November 13

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69
Existing tools
BPS BROKER FORUM
2012
Managing your future

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
Wednesday, 13 November 13

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Email
BPS BROKER FORUM
2012
Managing your future

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
Wednesday, 13 November 13

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Email
BPS BROKER FORUM
2012
Managing your future

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
Wednesday, 13 November 13

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Email
BPS BROKER FORUM
2012
Managing your future

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
Wednesday, 13 November 13

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Email
BPS BROKER FORUM
2012
Managing your future

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
Wednesday, 13 November 13

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Email
BPS BROKER FORUM
2012
Managing your future

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
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Principles of marketing
BPS BROKER FORUM
2012
Managing your future

Target
audience

+

Value
proposition

+

Call to
action

GO
NOW!

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
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Email
BPS BROKER FORUM
2012
Managing your future

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
Wednesday, 13 November 13

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Email
BPS BROKER FORUM
2012
Managing your future

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
Wednesday, 13 November 13

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Email
BPS BROKER FORUM
2012
Managing your future

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
Wednesday, 13 November 13

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75
Email
BPS BROKER FORUM
2012
Managing your future

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
Wednesday, 13 November 13

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75
Email
BPS BROKER FORUM
2012
Managing your future

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
Wednesday, 13 November 13

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Email
BPS BROKER FORUM
2012
Managing your future

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
Wednesday, 13 November 13

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Email
BPS BROKER FORUM
2012
Managing your future

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
Wednesday, 13 November 13

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Email
BPS BROKER FORUM
2012
Managing your future

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
Wednesday, 13 November 13

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Email
BPS BROKER FORUM
2012
Managing your future

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
Wednesday, 13 November 13

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77
Email
BPS BROKER FORUM
2012
Managing your future

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
Wednesday, 13 November 13

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Email
BPS BROKER FORUM
2012
Managing your future

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
Wednesday, 13 November 13

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Email
BPS BROKER FORUM
2012
Managing your future

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
Wednesday, 13 November 13

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Email
BPS BROKER FORUM
2012
Managing your future

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
Wednesday, 13 November 13

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79
Intelligent email
BPS BROKER FORUM
2012
Managing your future

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
Wednesday, 13 November 13

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80
Intelligent email
BPS BROKER FORUM
2012
Managing your future

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
Wednesday, 13 November 13

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80
Intelligent email
BPS BROKER FORUM
2012
Managing your future

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
Wednesday, 13 November 13

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80
Intelligent email
BPS BROKER FORUM
2012
Managing your future

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
Wednesday, 13 November 13

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80
Intelligent email
BPS BROKER FORUM
2012
Managing your future

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
Wednesday, 13 November 13

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80
Intelligent email
BPS BROKER FORUM
2012
Managing your future

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
Wednesday, 13 November 13

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24
80
BPS BROKER FORUM
2012
Managing your future

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
Wednesday, 13 November 13

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81
BPS BROKER FORUM
2012
Managing your future

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
Wednesday, 13 November 13

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81
Marketing shifts
BPS BROKER FORUM
2012
Managing your future

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
Wednesday, 13 November 13

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82
Social media
BPS BROKER FORUM
2012
Managing your future

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
Wednesday, 13 November 13

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83
Social media
BPS BROKER FORUM
2012
Managing your future

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
Wednesday, 13 November 13

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84
BPS BROKER FORUM
2012
Managing your future

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
Wednesday, 13 November 13

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85
BPS BROKER FORUM
2012
Managing your future

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
Wednesday, 13 November 13

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86
BPS BROKER FORUM
2012
Managing your future

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
Wednesday, 13 November 13

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87
BPS BROKER FORUM
2012
Managing your future

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
Wednesday, 13 November 13

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88
Taking action
BPS BROKER FORUM
2012
Managing your future

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
Wednesday, 13 November 13

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89
Taking action
BPS BROKER FORUM
2012
Managing your future

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
Wednesday, 13 November 13

8/7/12

23
89
Taking action
BPS BROKER FORUM
2012
Managing your future

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
Wednesday, 13 November 13

8/7/12

23
89
Taking action
BPS BROKER FORUM
2012
Managing your future

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
Wednesday, 13 November 13

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89
Things you should do
BPS BROKER FORUM
2012
Managing your future

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
Wednesday, 13 November 13

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90
Things you should do
BPS BROKER FORUM
2012
Managing your future

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
Wednesday, 13 November 13

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90
Where you may need help
BPS BROKER FORUM
2012
Managing your future

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
Wednesday, 13 November 13

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91
Where you may need help
BPS BROKER FORUM
2012
Managing your future

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
Wednesday, 13 November 13

8/7/12

16
91
BPS BROKER FORUM
2012
Managing your future

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
Wednesday, 13 November 13

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92
BPS BROKER FORUM
2012
Managing your future

Problem
Solving

Strategy

Project
mgmt

Evaluation

Comms

Implement

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
Wednesday, 13 November 13

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93
BPS BROKER FORUM
2012
Managing your future

Systems
developers

Creative

Promo
providers

Project
mgmt

Web
developers

Print

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
Wednesday, 13 November 13

8/7/12

16
94
BPS BROKER FORUM
2012
Managing your future

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
Wednesday, 13 November 13

8/7/12

16
95
BPS BROKER FORUM
2012
Managing your future

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
Wednesday, 13 November 13

8/7/12

16
95
BPS BROKER FORUM
2012
Managing your future

Now let your problems
become our solutions

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
Wednesday, 13 November 13

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96
BPS BROKER FORUM
2012
Managing your future

Contact me to gain
30 minutes FREE advice
(first 8 only)
rm@ryanmullins.co.uk
+44 (0)7725 95 95 26
Ryan Mullins
Director

© Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W:
www.ryanmullins.co.uk
Wednesday, 13 November 13

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16
97

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Marketing advice for insurance brokers

  • 1. BPS BROKER FORUM 2012 Managing your future BPS BROKER FORUM 2012 Managing your future The 9th Annual Conference & Networking Event 20-22 September 2012 | Tivoli Victoria, Vilamoura, Portugal MARKETING MASTER CLASS Bluefin Partner Services Contact T E Ryan Mullins – Director 07725 959526 rm@ryanmullins.co.uk © Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W: www.ryanmullins.co.uk Wednesday, 13 November 13 8/7/12 1 1
  • 2. Welcome BPS BROKER FORUM 2012 Managing your future © Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W: www.ryanmullins.co.uk Wednesday, 13 November 13 8/7/12 2 2
  • 3. BPS BROKER FORUM 2012 Managing your future © Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W: www.ryanmullins.co.uk Wednesday, 13 November 13 8/7/12 4 3
  • 4. BPS BROKER FORUM 2012 Managing your future © Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W: www.ryanmullins.co.uk Wednesday, 13 November 13 8/7/12 4 3
  • 5. BPS BROKER FORUM 2012 Managing your future © Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W: www.ryanmullins.co.uk Wednesday, 13 November 13 8/7/12 5 4
  • 6. BPS BROKER FORUM 2012 Managing your future © Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W: www.ryanmullins.co.uk Wednesday, 13 November 13 8/7/12 5 4
  • 7. BPS BROKER FORUM 2012 Managing your future © Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W: www.ryanmullins.co.uk Wednesday, 13 November 13 8/7/12 5 4
  • 8. BPS BROKER FORUM 2012 Managing your future © Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W: www.ryanmullins.co.uk Wednesday, 13 November 13 8/7/12 5 4
  • 9. BPS BROKER FORUM 2012 Managing your future © Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W: www.ryanmullins.co.uk Wednesday, 13 November 13 8/7/12 5 4
  • 10. BPS BROKER FORUM 2012 Managing your future © Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W: www.ryanmullins.co.uk Wednesday, 13 November 13 8/7/12 5 4
  • 11. BPS BROKER FORUM 2012 Managing your future © Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W: www.ryanmullins.co.uk Wednesday, 13 November 13 8/7/12 3 5
  • 12. BPS BROKER FORUM 2012 Managing your future © Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W: www.ryanmullins.co.uk Wednesday, 13 November 13 8/7/12 3 5
  • 13. Business BPS BROKER FORUM 2012 Managing your future © Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W: www.ryanmullins.co.uk Wednesday, 13 November 13 8/7/12 12 6
  • 14. Business BPS BROKER FORUM 2012 Managing your future © Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W: www.ryanmullins.co.uk Wednesday, 13 November 13 8/7/12 12 6
  • 15. Business BPS BROKER FORUM 2012 Managing your future © Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W: www.ryanmullins.co.uk Wednesday, 13 November 13 8/7/12 12 6
  • 16. Business BPS BROKER FORUM 2012 Managing your future © Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W: www.ryanmullins.co.uk Wednesday, 13 November 13 8/7/12 12 6
  • 17. BPS BROKER FORUM 2012 Managing your future Change Edge Benefits? Strategy Existing tools © Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W: www.ryanmullins.co.uk Wednesday, 13 November 13 8/7/12 3 7
  • 18. BPS BROKER FORUM 2012 Managing your future Change Edge Benefits? Strategy Existing tools © Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W: www.ryanmullins.co.uk Wednesday, 13 November 13 8/7/12 3 8
  • 19. 2002 BPS BROKER FORUM 2012 Managing your future © Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W: www.ryanmullins.co.uk Wednesday, 13 November 13 8/7/12 6 9
  • 20. 2002 BPS BROKER FORUM 2012 Managing your future © Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W: www.ryanmullins.co.uk Wednesday, 13 November 13 8/7/12 6 9
  • 21. 2002 BPS BROKER FORUM 2012 Managing your future © Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W: www.ryanmullins.co.uk Wednesday, 13 November 13 8/7/12 6 9
  • 22. 2002 BPS BROKER FORUM 2012 Managing your future © Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W: www.ryanmullins.co.uk Wednesday, 13 November 13 8/7/12 6 9
  • 23. 2002 BPS BROKER FORUM 2012 Managing your future © Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W: www.ryanmullins.co.uk Wednesday, 13 November 13 8/7/12 6 9
  • 24. 2002 BPS BROKER FORUM 2012 Managing your future © Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W: www.ryanmullins.co.uk Wednesday, 13 November 13 8/7/12 6 9
  • 25. 2002 BPS BROKER FORUM 2012 Managing your future © Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W: www.ryanmullins.co.uk Wednesday, 13 November 13 8/7/12 6 9
  • 26. 2002 BPS BROKER FORUM 2012 Managing your future © Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W: www.ryanmullins.co.uk Wednesday, 13 November 13 8/7/12 6 9
  • 27. 2002 BPS BROKER FORUM 2012 Managing your future © Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W: www.ryanmullins.co.uk Wednesday, 13 November 13 8/7/12 6 9
  • 28. Decade or decayed? BPS BROKER FORUM 2012 Managing your future © Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W: www.ryanmullins.co.uk Wednesday, 13 November 13 8/7/12 7 10
  • 29. Decade or decayed? BPS BROKER FORUM 2012 Managing your future 2002 © Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W: www.ryanmullins.co.uk Wednesday, 13 November 13 8/7/12 7 10
  • 30. Decade or decayed? BPS BROKER FORUM 2012 Managing your future 2002 © Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W: www.ryanmullins.co.uk Wednesday, 13 November 13 2012 8/7/12 7 10
  • 31. Decade or decayed? BPS BROKER FORUM 2012 Managing your future 2002 © Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W: www.ryanmullins.co.uk Wednesday, 13 November 13 2012 8/7/12 7 10
  • 32. Decade or decayed? BPS BROKER FORUM 2012 Managing your future 2002 © Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W: www.ryanmullins.co.uk Wednesday, 13 November 13 2012 8/7/12 7 10
  • 33. Decade or decayed? BPS BROKER FORUM 2012 Managing your future 2002 © Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W: www.ryanmullins.co.uk Wednesday, 13 November 13 2012 8/7/12 7 10
  • 34. Decade or decayed? BPS BROKER FORUM 2012 Managing your future 2002 © Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W: www.ryanmullins.co.uk Wednesday, 13 November 13 2012 8/7/12 7 10
  • 35. Decade or decayed? BPS BROKER FORUM 2012 Managing your future 2002 © Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W: www.ryanmullins.co.uk Wednesday, 13 November 13 2012 8/7/12 7 10
  • 36. Decade or decayed? BPS BROKER FORUM 2012 Managing your future 2002 © Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W: www.ryanmullins.co.uk Wednesday, 13 November 13 2012 8/7/12 7 10
  • 37. Decade or decayed? BPS BROKER FORUM 2012 Managing your future 2002 © Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W: www.ryanmullins.co.uk Wednesday, 13 November 13 2012 8/7/12 7 10
  • 38. Decade or decayed? BPS BROKER FORUM 2012 Managing your future 2002 © Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W: www.ryanmullins.co.uk Wednesday, 13 November 13 2012 8/7/12 7 10
  • 39. Decade or decayed? BPS BROKER FORUM 2012 Managing your future 2002 © Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W: www.ryanmullins.co.uk Wednesday, 13 November 13 2012 8/7/12 7 10
  • 40. Decade or decayed? BPS BROKER FORUM 2012 Managing your future 2002 © Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W: www.ryanmullins.co.uk Wednesday, 13 November 13 2012 8/7/12 7 10
  • 41. Decade or decayed? BPS BROKER FORUM 2012 Managing your future 2002 © Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W: www.ryanmullins.co.uk Wednesday, 13 November 13 2012 8/7/12 7 10
  • 42. Decade or decayed? BPS BROKER FORUM 2012 Managing your future 2002 © Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W: www.ryanmullins.co.uk Wednesday, 13 November 13 2012 8/7/12 7 10
  • 43. Decade or decayed? BPS BROKER FORUM 2012 Managing your future 2002 © Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W: www.ryanmullins.co.uk Wednesday, 13 November 13 2012 8/7/12 7 10
  • 44. Decade or decayed? BPS BROKER FORUM 2012 Managing your future 2002 © Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W: www.ryanmullins.co.uk Wednesday, 13 November 13 2012 8/7/12 7 10
  • 45. BPS BROKER FORUM 2012 Managing your future © Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W: www.ryanmullins.co.uk Wednesday, 13 November 13 8/7/12 8 11
  • 46. BPS BROKER FORUM 2012 Managing your future © Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W: www.ryanmullins.co.uk Wednesday, 13 November 13 8/7/12 8 11
  • 47. Market shifts BPS BROKER FORUM 2012 Managing your future © Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W: www.ryanmullins.co.uk Wednesday, 13 November 13 8/7/12 9 12
  • 48. Market shifts BPS BROKER FORUM 2012 Managing your future © Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W: www.ryanmullins.co.uk Wednesday, 13 November 13 8/7/12 9 12
  • 49. Market shifts BPS BROKER FORUM 2012 Managing your future © Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W: www.ryanmullins.co.uk Wednesday, 13 November 13 8/7/12 9 12
  • 50. Market shifts BPS BROKER FORUM 2012 Managing your future © Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W: www.ryanmullins.co.uk Wednesday, 13 November 13 8/7/12 9 12
  • 51. 7 P’s BPS BROKER FORUM 2012 Managing your future © Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W: www.ryanmullins.co.uk Wednesday, 13 November 13 8/7/12 10 13
  • 52. 7 P’s BPS BROKER FORUM 2012 Managing your future Product © Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W: www.ryanmullins.co.uk Wednesday, 13 November 13 8/7/12 10 13
  • 53. 7 P’s BPS BROKER FORUM 2012 Managing your future Product Price © Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W: www.ryanmullins.co.uk Wednesday, 13 November 13 8/7/12 10 13
  • 54. 7 P’s BPS BROKER FORUM 2012 Managing your future Product Place Price © Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W: www.ryanmullins.co.uk Wednesday, 13 November 13 8/7/12 10 13
  • 55. 7 P’s BPS BROKER FORUM 2012 Managing your future Product Place Price Promotion © Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W: www.ryanmullins.co.uk Wednesday, 13 November 13 8/7/12 10 13
  • 56. 7 P’s BPS BROKER FORUM 2012 Managing your future Product Place Price Packaging Promotion © Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W: www.ryanmullins.co.uk Wednesday, 13 November 13 8/7/12 10 13
  • 57. 7 P’s BPS BROKER FORUM 2012 Managing your future Product Place Price Packaging Promotion Positioning © Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W: www.ryanmullins.co.uk Wednesday, 13 November 13 8/7/12 10 13
  • 58. 7 P’s BPS BROKER FORUM 2012 Managing your future Product Place Price Packaging Promotion Positioning © Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W: www.ryanmullins.co.uk Wednesday, 13 November 13 People 8/7/12 10 13
  • 59. BPS BROKER FORUM 2012 Managing your future © Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W: www.ryanmullins.co.uk Wednesday, 13 November 13 8/7/12 11 14
  • 60. BPS BROKER FORUM 2012 Managing your future © Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W: www.ryanmullins.co.uk Wednesday, 13 November 13 8/7/12 11 14
  • 61. Your business BPS BROKER FORUM 2012 Managing your future © Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W: www.ryanmullins.co.uk Wednesday, 13 November 13 8/7/12 12 15
  • 62. Your business BPS BROKER FORUM 2012 Managing your future © Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W: www.ryanmullins.co.uk Wednesday, 13 November 13 8/7/12 12 15
  • 63. Your business BPS BROKER FORUM 2012 Managing your future © Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W: www.ryanmullins.co.uk Wednesday, 13 November 13 8/7/12 12 15
  • 64. Your business BPS BROKER FORUM 2012 Managing your future © Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W: www.ryanmullins.co.uk Wednesday, 13 November 13 8/7/12 12 15
  • 65. The next 10 BPS BROKER FORUM 2012 Managing your future 2012 © Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W: www.ryanmullins.co.uk Wednesday, 13 November 13 2022 8/7/12 13 16
  • 66. BPS BROKER FORUM 2012 Managing your future © Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W: www.ryanmullins.co.uk Wednesday, 13 November 13 8/7/12 14 17
  • 67. BPS BROKER FORUM 2012 Managing your future © Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W: www.ryanmullins.co.uk Wednesday, 13 November 13 8/7/12 14 17
  • 68. Today BPS BROKER FORUM 2012 Managing your future © Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W: www.ryanmullins.co.uk Wednesday, 13 November 13 8/7/12 15 18
  • 69. Harnessing BPS BROKER FORUM 2012 Managing your future © Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W: www.ryanmullins.co.uk Wednesday, 13 November 13 8/7/12 16 19
  • 70. Harnessing BPS BROKER FORUM 2012 Managing your future © Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W: www.ryanmullins.co.uk Wednesday, 13 November 13 8/7/12 16 19
  • 71. Use the tools BPS BROKER FORUM 2012 Managing your future © Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W: www.ryanmullins.co.uk Wednesday, 13 November 13 8/7/12 17 20
  • 72. BPS BROKER FORUM 2012 Managing your future Change Edge Benefits? Strategy Existing tools © Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W: www.ryanmullins.co.uk Wednesday, 13 November 13 8/7/12 3 21
  • 73. Objective BPS BROKER FORUM 2012 Managing your future © Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W: www.ryanmullins.co.uk Wednesday, 13 November 13 8/7/12 16 22
  • 74. Routes to market BPS BROKER FORUM 2012 Managing your future © Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W: www.ryanmullins.co.uk Wednesday, 13 November 13 8/7/12 16 23
  • 75. Routes to market BPS BROKER FORUM 2012 Managing your future © Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W: www.ryanmullins.co.uk Wednesday, 13 November 13 8/7/12 16 23
  • 76. Routes to market BPS BROKER FORUM 2012 Managing your future © Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W: www.ryanmullins.co.uk Wednesday, 13 November 13 8/7/12 16 23
  • 77. Routes to market BPS BROKER FORUM 2012 Managing your future Lead generators © Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W: www.ryanmullins.co.uk Wednesday, 13 November 13 8/7/12 16 23
  • 78. Routes to market BPS BROKER FORUM 2012 Managing your future Lead generators Referral © Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W: www.ryanmullins.co.uk Wednesday, 13 November 13 8/7/12 16 23
  • 79. Routes to market BPS BROKER FORUM 2012 Managing your future Lead generators Referral Advertising © Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W: www.ryanmullins.co.uk Wednesday, 13 November 13 8/7/12 16 23
  • 80. Routes to market BPS BROKER FORUM 2012 Managing your future Lead generators Referral Networking Advertising © Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W: www.ryanmullins.co.uk Wednesday, 13 November 13 8/7/12 16 23
  • 81. Routes to market BPS BROKER FORUM 2012 Managing your future Lead generators Referral Networking Partnerships Advertising © Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W: www.ryanmullins.co.uk Wednesday, 13 November 13 8/7/12 16 23
  • 82. Routes to market BPS BROKER FORUM 2012 Managing your future Lead generators Referral Networking Partnerships Advertising Cold calls © Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W: www.ryanmullins.co.uk Wednesday, 13 November 13 8/7/12 16 23
  • 83. Routes to market BPS BROKER FORUM 2012 Managing your future Lead generators Referral Lapsed reports Networking Partnerships Advertising Cold calls © Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W: www.ryanmullins.co.uk Wednesday, 13 November 13 8/7/12 16 23
  • 84. Principles of marketing BPS BROKER FORUM 2012 Managing your future © Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W: www.ryanmullins.co.uk Wednesday, 13 November 13 8/7/12 16 24
  • 85. Principles of marketing BPS BROKER FORUM 2012 Managing your future Target audience © Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W: www.ryanmullins.co.uk Wednesday, 13 November 13 8/7/12 16 24
  • 86. Principles of marketing BPS BROKER FORUM 2012 Managing your future Target audience Value proposition © Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W: www.ryanmullins.co.uk Wednesday, 13 November 13 8/7/12 16 24
  • 87. Principles of marketing BPS BROKER FORUM 2012 Managing your future Target audience Value proposition © Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W: www.ryanmullins.co.uk Wednesday, 13 November 13 Call to action 8/7/12 16 24
  • 88. Principles of marketing BPS BROKER FORUM 2012 Managing your future Target audience Value proposition © Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W: www.ryanmullins.co.uk Wednesday, 13 November 13 Call to action 8/7/12 16 25
  • 89. Target audience BPS BROKER FORUM 2012 Managing your future © Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W: www.ryanmullins.co.uk Wednesday, 13 November 13 8/7/12 23 26
  • 90. Target audience BPS BROKER FORUM 2012 Managing your future © Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W: www.ryanmullins.co.uk Wednesday, 13 November 13 8/7/12 23 26
  • 91. Target audience BPS BROKER FORUM 2012 Managing your future © Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W: www.ryanmullins.co.uk Wednesday, 13 November 13 8/7/12 23 26
  • 92. Target audience BPS BROKER FORUM 2012 Managing your future © Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W: www.ryanmullins.co.uk Wednesday, 13 November 13 8/7/12 23 26
  • 93. Target audience BPS BROKER FORUM 2012 Managing your future A B C Age range SIC Type Geography © Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W: www.ryanmullins.co.uk Wednesday, 13 November 13 8/7/12 16 27
  • 94. Principles of marketing BPS BROKER FORUM 2012 Managing your future Target audience Value proposition © Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W: www.ryanmullins.co.uk Wednesday, 13 November 13 Call to action 8/7/12 16 28
  • 95. Value proposition BPS BROKER FORUM 2012 Managing your future © Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W: www.ryanmullins.co.uk Wednesday, 13 November 13 8/7/12 16 29
  • 96. Differentiators BPS BROKER FORUM 2012 Managing your future © Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W: www.ryanmullins.co.uk Wednesday, 13 November 13 8/7/12 23 30
  • 97. Differentiators BPS BROKER FORUM 2012 Managing your future © Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W: www.ryanmullins.co.uk Wednesday, 13 November 13 8/7/12 23 30
  • 98. Differentiators BPS BROKER FORUM 2012 Managing your future © Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W: www.ryanmullins.co.uk Wednesday, 13 November 13 8/7/12 23 31
  • 99. Differentiators BPS BROKER FORUM 2012 Managing your future © Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W: www.ryanmullins.co.uk Wednesday, 13 November 13 8/7/12 23 31
  • 100. Differentiators BPS BROKER FORUM 2012 Managing your future © Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W: www.ryanmullins.co.uk Wednesday, 13 November 13 8/7/12 23 31
  • 101. Differentiators BPS BROKER FORUM 2012 Managing your future © Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W: www.ryanmullins.co.uk Wednesday, 13 November 13 8/7/12 23 31
  • 102. Differentiators BPS BROKER FORUM 2012 Managing your future © Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W: www.ryanmullins.co.uk Wednesday, 13 November 13 8/7/12 23 32
  • 103. Differentiators BPS BROKER FORUM 2012 Managing your future © Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W: www.ryanmullins.co.uk Wednesday, 13 November 13 8/7/12 23 32
  • 104. Differentiators BPS BROKER FORUM 2012 Managing your future © Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W: www.ryanmullins.co.uk Wednesday, 13 November 13 8/7/12 23 32
  • 105. Differentiators BPS BROKER FORUM 2012 Managing your future © Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W: www.ryanmullins.co.uk Wednesday, 13 November 13 8/7/12 23 32
  • 106. Principles of marketing BPS BROKER FORUM 2012 Managing your future Target audience Value proposition © Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W: www.ryanmullins.co.uk Wednesday, 13 November 13 Call to action 8/7/12 16 33
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  • 108. Call to action BPS BROKER FORUM 2012 Managing your future Click here © Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W: www.ryanmullins.co.uk Wednesday, 13 November 13 8/7/12 16 34
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  • 110. Call to action BPS BROKER FORUM 2012 Managing your future NOW Click here © Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W: www.ryanmullins.co.uk Wednesday, 13 November 13 8/7/12 16 35
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  • 115. Principles of marketing BPS BROKER FORUM 2012 Managing your future © Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W: www.ryanmullins.co.uk Wednesday, 13 November 13 8/7/12 16 38
  • 116. Principles of marketing BPS BROKER FORUM 2012 Managing your future Target audience © Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W: www.ryanmullins.co.uk Wednesday, 13 November 13 8/7/12 16 38
  • 117. Principles of marketing BPS BROKER FORUM 2012 Managing your future Target audience © Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W: www.ryanmullins.co.uk Wednesday, 13 November 13 8/7/12 16 38
  • 118. Principles of marketing BPS BROKER FORUM 2012 Managing your future Target audience + © Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W: www.ryanmullins.co.uk Wednesday, 13 November 13 8/7/12 16 38
  • 119. Principles of marketing BPS BROKER FORUM 2012 Managing your future Target audience + Value proposition © Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W: www.ryanmullins.co.uk Wednesday, 13 November 13 8/7/12 16 38
  • 120. Principles of marketing BPS BROKER FORUM 2012 Managing your future Target audience + Value proposition © Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W: www.ryanmullins.co.uk Wednesday, 13 November 13 8/7/12 16 38
  • 121. Principles of marketing BPS BROKER FORUM 2012 Managing your future Target audience + Value proposition + © Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W: www.ryanmullins.co.uk Wednesday, 13 November 13 8/7/12 16 38
  • 122. Principles of marketing BPS BROKER FORUM 2012 Managing your future Target audience + Value proposition + © Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W: www.ryanmullins.co.uk Wednesday, 13 November 13 Call to action 8/7/12 16 38
  • 123. Principles of marketing BPS BROKER FORUM 2012 Managing your future Target audience + Value proposition + Call to action GO NOW! © Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W: www.ryanmullins.co.uk Wednesday, 13 November 13 8/7/12 16 38
  • 124. Principles of marketing BPS BROKER FORUM 2012 Managing your future Target audience + Value proposition + Call to action GO NOW! © Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W: www.ryanmullins.co.uk Wednesday, 13 November 13 8/7/12 16 38
  • 125. Principles of marketing BPS BROKER FORUM 2012 Managing your future Target audience + Value proposition + Call to action GO NOW! © Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W: www.ryanmullins.co.uk Wednesday, 13 November 13 8/7/12 16 38
  • 126. Routes to market BPS BROKER FORUM 2012 Managing your future © Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W: www.ryanmullins.co.uk Wednesday, 13 November 13 8/7/12 16 39
  • 127. Market shifts BPS BROKER FORUM 2012 Managing your future © Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W: www.ryanmullins.co.uk Wednesday, 13 November 13 8/7/12 9 40
  • 128. Target audience BPS BROKER FORUM 2012 Managing your future © Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W: www.ryanmullins.co.uk Wednesday, 13 November 13 8/7/12 23 41
  • 129. Target audience BPS BROKER FORUM 2012 Managing your future © Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W: www.ryanmullins.co.uk Wednesday, 13 November 13 8/7/12 23 41
  • 130. Strategy BPS BROKER FORUM 2012 Managing your future © Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W: www.ryanmullins.co.uk Wednesday, 13 November 13 8/7/12 16 42
  • 131. BPS BROKER FORUM 2012 Managing your future Change Edge Benefits? Strategy Existing tools © Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W: www.ryanmullins.co.uk Wednesday, 13 November 13 8/7/12 3 43
  • 132. Existing tools BPS BROKER FORUM 2012 Managing your future © Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W: www.ryanmullins.co.uk Wednesday, 13 November 13 8/7/12 23 44
  • 133. Existing tools BPS BROKER FORUM 2012 Managing your future © Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W: www.ryanmullins.co.uk Wednesday, 13 November 13 8/7/12 23 44
  • 134. Existing tools BPS BROKER FORUM 2012 Managing your future © Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W: www.ryanmullins.co.uk Wednesday, 13 November 13 8/7/12 23 44
  • 135. Existing tools BPS BROKER FORUM 2012 Managing your future © Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W: www.ryanmullins.co.uk Wednesday, 13 November 13 8/7/12 23 44
  • 136. Existing tools BPS BROKER FORUM 2012 Managing your future © Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W: www.ryanmullins.co.uk Wednesday, 13 November 13 8/7/12 23 44
  • 137. Existing tools BPS BROKER FORUM 2012 Managing your future © Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W: www.ryanmullins.co.uk Wednesday, 13 November 13 8/7/12 23 44
  • 138. Existing tools BPS BROKER FORUM 2012 Managing your future © Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W: www.ryanmullins.co.uk Wednesday, 13 November 13 8/7/12 23 44
  • 139. Existing tools BPS BROKER FORUM 2012 Managing your future © Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W: www.ryanmullins.co.uk Wednesday, 13 November 13 8/7/12 23 45
  • 140. Principles of marketing BPS BROKER FORUM 2012 Managing your future Target audience + Value proposition + Call to action GO NOW! © Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W: www.ryanmullins.co.uk Wednesday, 13 November 13 8/7/12 16 46
  • 141. The telephone BPS BROKER FORUM 2012 Managing your future © Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W: www.ryanmullins.co.uk Wednesday, 13 November 13 8/7/12 22 47
  • 142. The telephone BPS BROKER FORUM 2012 Managing your future © Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W: www.ryanmullins.co.uk Wednesday, 13 November 13 8/7/12 22 47
  • 143. The telephone BPS BROKER FORUM 2012 Managing your future © Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W: www.ryanmullins.co.uk Wednesday, 13 November 13 8/7/12 22 47
  • 144. The telephone BPS BROKER FORUM 2012 Managing your future © Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W: www.ryanmullins.co.uk Wednesday, 13 November 13 8/7/12 22 47
  • 145. The telephone BPS BROKER FORUM 2012 Managing your future © Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W: www.ryanmullins.co.uk Wednesday, 13 November 13 8/7/12 22 47
  • 146. The telephone BPS BROKER FORUM 2012 Managing your future © Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W: www.ryanmullins.co.uk Wednesday, 13 November 13 8/7/12 22 48
  • 147. The telephone BPS BROKER FORUM 2012 Managing your future In house Lead gen Outsource Calls/day Conversion % Deals Average value Total value Cost Profit © Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W: www.ryanmullins.co.uk Wednesday, 13 November 13 8/7/12 22 48
  • 148. Principles of marketing BPS BROKER FORUM 2012 Managing your future Target audience + Value proposition + Call to action GO NOW! © Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W: www.ryanmullins.co.uk Wednesday, 13 November 13 8/7/12 16 49
  • 149. Advertising BPS BROKER FORUM 2012 Managing your future © Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W: www.ryanmullins.co.uk Wednesday, 13 November 13 8/7/12 22 50
  • 150. Advertising BPS BROKER FORUM 2012 Managing your future © Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W: www.ryanmullins.co.uk Wednesday, 13 November 13 8/7/12 22 50
  • 151. Advertising BPS BROKER FORUM 2012 Managing your future © Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W: www.ryanmullins.co.uk Wednesday, 13 November 13 8/7/12 22 50
  • 152. Advertising BPS BROKER FORUM 2012 Managing your future © Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W: www.ryanmullins.co.uk Wednesday, 13 November 13 8/7/12 22 50
  • 153. Principles of marketing BPS BROKER FORUM 2012 Managing your future Target audience + Value proposition + Call to action GO NOW! © Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W: www.ryanmullins.co.uk Wednesday, 13 November 13 8/7/12 16 51
  • 154. Your website BPS BROKER FORUM 2012 Managing your future © Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W: www.ryanmullins.co.uk Wednesday, 13 November 13 8/7/12 22 52
  • 155. Your website BPS BROKER FORUM 2012 Managing your future © Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W: www.ryanmullins.co.uk Wednesday, 13 November 13 8/7/12 22 52
  • 156. Your website BPS BROKER FORUM 2012 Managing your future © Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W: www.ryanmullins.co.uk Wednesday, 13 November 13 8/7/12 22 52
  • 157. Your website BPS BROKER FORUM 2012 Managing your future © Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W: www.ryanmullins.co.uk Wednesday, 13 November 13 8/7/12 22 52
  • 158. BPS BROKER FORUM 2012 Managing your future © Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W: www.ryanmullins.co.uk Wednesday, 13 November 13 8/7/12 20 53
  • 159. BPS BROKER FORUM 2012 Managing your future © Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W: www.ryanmullins.co.uk Wednesday, 13 November 13 8/7/12 20 53
  • 160. BPS BROKER FORUM 2012 Managing your future © Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W: www.ryanmullins.co.uk Wednesday, 13 November 13 8/7/12 21 54
  • 161. BPS BROKER FORUM 2012 Managing your future © Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W: www.ryanmullins.co.uk Wednesday, 13 November 13 8/7/12 21 54
  • 162. BPS BROKER FORUM 2012 Managing your future © Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W: www.ryanmullins.co.uk Wednesday, 13 November 13 8/7/12 21 54
  • 163. BPS BROKER FORUM 2012 Managing your future © Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W: www.ryanmullins.co.uk Wednesday, 13 November 13 8/7/12 18 55
  • 164. BPS BROKER FORUM 2012 Managing your future © Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W: www.ryanmullins.co.uk Wednesday, 13 November 13 8/7/12 18 55
  • 165. BPS BROKER FORUM 2012 Managing your future © Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W: www.ryanmullins.co.uk Wednesday, 13 November 13 8/7/12 18 55
  • 166. BPS BROKER FORUM 2012 Managing your future © Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W: www.ryanmullins.co.uk Wednesday, 13 November 13 8/7/12 18 55
  • 167. BPS BROKER FORUM 2012 Managing your future © Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W: www.ryanmullins.co.uk Wednesday, 13 November 13 8/7/12 18 55
  • 168. Principles of marketing BPS BROKER FORUM 2012 Managing your future Target audience + Value proposition + Call to action GO NOW! © Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W: www.ryanmullins.co.uk Wednesday, 13 November 13 8/7/12 16 56
  • 169. BPS BROKER FORUM 2012 Managing your future © Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W: www.ryanmullins.co.uk Wednesday, 13 November 13 8/7/12 19 57
  • 170. BPS BROKER FORUM 2012 Managing your future © Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W: www.ryanmullins.co.uk Wednesday, 13 November 13 8/7/12 19 57
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  • 175. Your website BPS BROKER FORUM 2012 Managing your future What does it do? How do people find it? What do people look at? How many visitors? © Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W: www.ryanmullins.co.uk Wednesday, 13 November 13 8/7/12 21 58
  • 176. Your website BPS BROKER FORUM 2012 Managing your future What does it do? How do people find it? What do people look at? How many visitors? Do they find what they're looking for? © Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W: www.ryanmullins.co.uk Wednesday, 13 November 13 8/7/12 21 58
  • 177. Your website BPS BROKER FORUM 2012 Managing your future What does it do? How do people find it? How often do you update? What do people look at? How many visitors? Do they find what they're looking for? © Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W: www.ryanmullins.co.uk Wednesday, 13 November 13 8/7/12 21 58
  • 178. Your website BPS BROKER FORUM 2012 Managing your future What does it do? How do people find it? How often do you update? What do people look at? What is its value to your bottom line? How many visitors? Do they find what they're looking for? © Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W: www.ryanmullins.co.uk Wednesday, 13 November 13 8/7/12 21 58
  • 179. Partnership BPS BROKER FORUM 2012 Managing your future © Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W: www.ryanmullins.co.uk Wednesday, 13 November 13 8/7/12 24 59
  • 180. Partnership BPS BROKER FORUM 2012 Managing your future © Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W: www.ryanmullins.co.uk Wednesday, 13 November 13 8/7/12 24 59
  • 181. Partnership BPS BROKER FORUM 2012 Managing your future © Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W: www.ryanmullins.co.uk Wednesday, 13 November 13 8/7/12 24 59
  • 182. Partnership BPS BROKER FORUM 2012 Managing your future © Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W: www.ryanmullins.co.uk Wednesday, 13 November 13 8/7/12 24 59
  • 183. Partnership BPS BROKER FORUM 2012 Managing your future © Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W: www.ryanmullins.co.uk Wednesday, 13 November 13 8/7/12 24 59
  • 184. Principles of marketing BPS BROKER FORUM 2012 Managing your future Target audience + Value proposition + Call to action GO NOW! © Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W: www.ryanmullins.co.uk Wednesday, 13 November 13 8/7/12 16 60
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  • 189. Principles of marketing BPS BROKER FORUM 2012 Managing your future © Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W: www.ryanmullins.co.uk Wednesday, 13 November 13 8/7/12 16 62
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  • 193. Principles of marketing BPS BROKER FORUM 2012 Managing your future Target audience + Value proposition © Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W: www.ryanmullins.co.uk Wednesday, 13 November 13 8/7/12 16 62
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  • 198. Principles of marketing BPS BROKER FORUM 2012 Managing your future Target audience + Value proposition + Call to action GO NOW! © Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W: www.ryanmullins.co.uk Wednesday, 13 November 13 8/7/12 16 62
  • 199. Principles of marketing BPS BROKER FORUM 2012 Managing your future Target audience + Value proposition + Call to action GO NOW! © Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W: www.ryanmullins.co.uk Wednesday, 13 November 13 8/7/12 16 62
  • 200. BPS BROKER FORUM 2012 Managing your future Change Edge Benefits? Strategy Existing tools © Ryan Mullins Ltd | T: +44 (0)1234 300 178 | M: +44 (0)7725 959526 | E: rm@ryanmullins.co.uk | W: www.ryanmullins.co.uk Wednesday, 13 November 13 8/7/12 3 63
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