Internal assessment of our current approach to naming new features and how we can create better user expectations with more descriptive feature names.

1. Sensible Naming Strategies

2. Things with names

3. Things with names
Live Axess Agent Layers Segments Crowd

4. What’s in a name?
An admin feature name should:
• Strive for clarity
• Function as a navigation option
• Speak to uneducated users
It should not:
• Obfuscate the feature’s function
• Be a “pun” that is only understood with hindsight

5. But I want to make up a
fun name…
• Apps!
• It’s OK to be more creative with
apps. These are marketable
products that live outside our admin.

6. Things with names
Live Axess Agent Layers Segments Crowd

7. Things with names
Live Axess Agent Layers Segments Crowd

8. Things with names
Live Axess Agent Layers Segments Crowd

9. Things with names
Live Axess Agent Layers Segments Crowd
WHAT DOES THIS STUFF DO?

10. Agent

11. Agent
“…a simple automation tool…”
“…allows event organizers to automate their work flow…”
“…an automation tool that automatically handles tasks you create…”

12. Agent
“…a simple automation tool…”
“…allows event organizers to automate their work flow…”
“…an automation tool that automatically handles tasks you create…”
“…a simple automation tool…”
“…allows event organizers to automate their work flow…”
“…an automation tool that automatically handles tasks you create…”

13. Agent
“…a simple automation tool…”
“…allows event organizers to automate their work flow…”
“…an automation tool that automatically handles tasks you create…”
“…a simple automation tool…”
“…allows event organizers to automate their work flow…”
“…an automation tool that automatically handles tasks you create…”
Automations

16. Layers

17. Layers
“…examining trends by comparing multiple sets of data…”
“…comparison of two or more sets of data…”
“…compare sales trends for the last month…”

18. Layers
“…examining trends by comparing multiple sets of data…”
“…comparison of two or more sets of data…”
“…compare sales trends for the last month…”
“…examining trends by comparing multiple sets of data…”
“…comparison of two or more sets of data…”
“…compare sales trends for the last month…”

19. Layers
“…examining trends by comparing multiple sets of data…”
“…comparison of two or more sets of data…”
“…compare sales trends for the last month…”
Comparisons
“…examining trends by comparing multiple sets of data…”
“…comparison of two or more sets of data…”
“…compare sales trends for the last month…”

22. Simple & Direct Language
Agent
Agent Tasks
New Task
Automations
Automations
New Automation
Comparisons
Comparisons
New Comparison
Layers
Views
New View
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23. Simple & Direct Language
Automations
Automations
New Automation
Comparisons
Comparisons
New Comparison
Segments
Segments
New Segment