The document discusses campaign technologies available through the Maryland Republican Party's digital toolkit. It describes NationBuilder for building a website, email list, and supporter database, and Advantage, a walk and call app that uses data from the GOP data center. It also discusses the use of Board of Elections data and digital/social media, noting that digital media has reached parity with TV as an information source. Specific social media platforms are outlined along with tips on targeting, email best practices, and developing your own supporter lists.

1. Campaign Technologies
Ryan Gniadek and Dwight Patel

2. Campaign Technologies
● Maryland GOP Digital Toolkit
○ NationBuilder
○ Advantage
● GOP Data Center
● Board of Elections Data
● Digital Media

3. What is Digital Toolkit
● The Digital Toolkit is a Campaign Technology Bundle being offered by the
Maryland Republican Party
○ Lower Cost
○ Professional Quality
○ I’d recomend the Digital Toolkit for EVERY CANDIDATE

4. Subscription Levels

5. NationBuilder
Digital Infrastructure:
Website, Email, Surveys, Petitions, Donations, Supporter Database

6. Advantage
and GOP Data Center

7. Board of Elections Data

8. What is Advantage
● A Walk and Call App
● Uses Data from Data Center
● Makes your Canvassing MUCH MORE EFFICENT

9. Digital Media
Internet and Social Media

10. Digital media has reached parity with TV as a
primary information source about presidential
candidates (61% for both digital and TV) and
political issues (67% for digital vs. 69% for
TV) among registered U.S. voters

11. Digital is a Tool
Not a Strategy

12. Looking Back: 2016 Election
• RNC spending on behalf of Donald Trump was $75 million on Facebook and
$75 million on TV
• Social media was Trump’s principal communication channel
• More than a platform for broadcasting pre-planned messages, social media
was used to interact with supporters and start new conversations

13. Social Media Platforms
•Facebook
▪Demographic: 25+
•Instagram
▪Demographic: 18-35
•Snapchat
▪Demographic: 18-30
• Twitter
▪ Demographic: 18-35
• Pinterest
▪ Demographic: Women
• LinkedIn
▪ Demographic: 35+, Men

14. Targeting
• You can upload email lists, voter lists, etc into Facebook, Instagram, or
LinkedIn and only advertise to those people
•Facebook Custom Audiences
•LinkedIn Matched Audiences
• You build your email list using petitions and surveys

15. Email
● Do not spam your list
● Every message should have a purpose
● Don’t purchase 3rd party lists
○ Develop your own lists via Petitions and Surveys
○ Also collect emails at Festivals, Fairs, etc

16. Questions
I am always available to chat:
ryan@mcgop.com