OnStump is seeking a $2 million investment to fuel its growth as a provider of comprehensive digital campaign solutions. It offers targeted digital advertising, social media management, data analytics, and other services to political entities, advocacy groups, and individuals. Led by founder Bariki Mshomi, OnStump aims to transform politics through technology by leveraging data-driven strategies and political expertise. It has several subsidiaries that focus on specific aspects like fundraising, civic engagement, and reputation management. OnStump sees significant market potential given increasing emphasis on and spending on digital political campaigns globally.
2. Join OnStump in
transforming politics with
digital solutions.
OnStump - Empowering Politics
Through Technology
OnStump is an
innovative platform
leveraging technology to
empower political
engagement. We offer
diverse, data-driven
services to political
entities, advocacy
groups, and individuals
for impactful campaigns.
Our solutions encompass
targeted digital advertising,
social media management,
reputation building, and
insightful data analytics,
supported by strategic
partnerships with tech and
political industry leaders.
Led by esteemed founder, Bariki
Mshomi, a seasoned Political
Data Scientist and entrepreneur,
we're reshaping the political
landscape. To fuel our growth,
we're seeking a $2 million
investment.
3. Problems
Outdated, poorly designed
websites fail to engage visitors,
limiting their understanding and
involvement.
Ineffective websites
With vast data sources but
limited analytic capabilities,
entities struggle to make
informed, strategic
decisions.
Lack of data analysis
Without real-time tracking tools,
campaigns risk missing vital course
correction opportunities.
Limited campaign monitoring
Essential messages struggle to rise
above the digital noise, limiting
outreach and engagement.
Limited Online Visibility
The struggle to maintain
a coherent narrative
across diverse platforms
confuses and
disengages potential
supporters.
Inconsistent Messaging
Swiftly spreading misinformation
threatens credibility and necessitates
timely countermeasures.
Online Reputation Management
4. Problems
Insufficient Fundraising Support
A lack of effective sentiment analysis tools hinders
policy alignment with citizen needs and
expectations.
Limited Public Opinion Insights
Inefficient digital engagement strategies create
a gap between government agencies and the
public.
Inadequate Government Outreach
Crafting resonating, audience-specific
messaging remains complex.
Targeted Messaging Challenges
PACs face challenges executing effective
digital fundraising campaigns, limiting their
impact.
7. The Sheel
Offers comprehensive
data-driven digital
campaign solutions
Services include targeted
digital marketing, social
media management,
online reputation
maintenance, campaign
monitoring, and targeted
messaging strategies
Provides insights into
international political
landscapes, localizes
digital marketing,
supports corporate
lobbying efforts, and
enables thought
leadership
01 02 03
8. Outpol
Utilizes real-time data for agile and competitive
political campaigns
Optimizes digital
assets and employs
resilient decision-
making strategies
Specialized services
for government
agencies and
multichannel
campaign
optimization
Enables targeted
audience
segmentation,
efficient crisis
management, and
predictive analytics
Maintains strict
ethical standards for
data privacy
01 02 03 04
9. Patent Pending OutRai*
Revolutionary fundraising app for political
campaigns
Features efficient
segmentation,
personalized
communication, and
comprehensive donor
tracking
Emphasizes
transparency and
accountability with
blockchain-based
transparency
Leverages
datafication, AI, ML,
and edge computing
for predictive insights
and personalized
campaigns
Strengthens
democracy through
strategic partnerships
and a multifaceted
revenue model
01 02 03 04
*Title - An Advanced Fundraising Application for Political Campaigns Leveraging AI, Machine Learning, and Blockchain Technologies
for Enhanced Donor Segmentation, Personalized Communication, Comprehensive Donor Tracking, and Improved Transparency and
Accountability
Application No: 63522194
Date: 21-JUN-2023
10. Patent Pending LookRep*
Enhances civic engagement using advanced
technologies like AI, ML, IoT, AR, Blockchain, Edge
Computing, Generative AI, and Quantum Computing
Provides
comprehensive
information about
elected officials and
real-time alerts for
civic events
Simplifies contact
options and offers
secure voting
decision support
Introduces a
Responsiveness
Score for
representatives to
promote transparency
and accountability
Offers a user-friendly
platform for effective
interaction with
elected officials
01 02 03 04
*Title - An Advanced Multidisciplinary System for Enhanced Civic Engagement and Selected Representative Accountability
Application No: 63522188
Date: 21-JUN-2023
11. Patent Pending Vdiation *
Comprehensive digital strategy for political campaigns
Consists of four
phases: Visualization,
Digitalization,
Integration, and
Adaptation
Utilizes data-centric
decision-making,
advanced
technologies, and
predictive analytics
Enhances campaign
effectiveness through
resonant frameworks
and engaging voters
through digital
platforms
Ensures campaign
relevance and
successful outcomes
in dynamic elections
01 02 03 04
*Title - VDIATION System: A holistic Four-Phase, and Data-Centric Digital Strategy for Enhancing Political Campaign Efficacy
Application No: 63522194
Date: 21-JUN-2023
R
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14. Global political campaign spending of $11
billion in 2020
Political contributions in the United
States: $14 billion in 2020
Public sector spending on digital
transformation (projected by 2024): $1.6
trillion globally
Nonprofit sector's annual revenue in
the US: Over $2 trillion
With the increasing emphasis on data-driven strategies, digital engagement, and global political
consulting, there is significant market demand for OnStump's services. By offering data
analysis, insights, and a user-friendly platform, OnStump can capture a substantial portion of
this market and cater to the growing need for effective political campaigns, fundraising, citizen
engagement, and responsive governance.
Market
Opportunity
18. KEY ACTIVITIES
website development
Digital advertising
Data analysis
Online reputation management
Fundraising campaigns
Social media management
Customer support
Though leadership
App development
Representative lookup tool
Lobbying support
$
Key partnerships, resources, and customer relationships contribute to its success. The
cost structure includes salaries, technology infrastructure, data acquisition, marketing,
operations, and research and development
22. Create high-quality content and
share it through social media,
email newsletters, and industry
publications to establish
thought leadership and
generate awareness.
Digital Advertising
Utilize targeted campaigns on
social media and search
engines to reach political
parties, candidates, advocacy
groups, government agencies,
and corporations.
Content Marketing
Collaborate with political
consultants, industry
influencers, and relevant
organizations to expand reach
and credibility through
referrals and endorsements.
Strategic Partnerships
Thought Leadership Events
Organize webinars, workshops, or
conferences to share insights and
engage potential customers
directly.
Marketing and
Sales Strategy
23. Showcase successful
campaigns and satisfied
customers to build trust and
credibility.
Partner Channels
Collaborate with political
consultants, data providers,
and technology partners to
leverage their networks and
distribution channels.
Case Studies and Testimonials
Develop a user-friendly online
platform and build a dedicated
sales team to provide
seamless experience and
tailored solutions.
Distribution Channels
Pricing Models
Offer subscription-based plans,
project-based pricing, and
commission-based models for
fundraising campaigns.
Marketing and
Sales Strategy
Customer Acquisition Tactics: Targeted outreach, referral programs, and free
trials/demos to engage potential customers and showcase the value of OnStump's
services.
24. BARIKI MSHOMI BIO
The team is spearheaded by Bariki Mshomi, the founder and CEO, who brings
extensive experience in political data science, who has founded innovative ventures
such as The Sheel, OutPol, LookRep, and OutRai, which have reshaped the political
landscape through data-driven insights and technological advancements. His
visionary leadership and commitment to leveraging data and technology make him a
prominent figure in the field.
OnStump Business is led by an exceptional management team with diverse
expertise in digital marketing, data analysis, campaign management, software
development, and business development. Other key team members include
directors responsible for digital advertising, data analysis, campaign
management, and software development. The team's collective skills and
experience position them well to execute the business plan effectively.
OUR TEAM
25. Financial Projections
Net Profit Terms
Revenue Growth Seeking $2 million funding
for
Projected strong
revenue growth from
2024 to 2028
Revenue expected to
reach $5,411,691 in
2028
Steady increase in net
profit
Net profit projected to
reach $2,209,641 in
2028
Talent acquisition and
development
Technology
infrastructure upgrades
Marketing and
expansion efforts
Research and
development initiatives
We are open to discussing
investment opportunities,
including equity investment
or a structured loan
agreement, to fuel our
growth and capitalize on
the market potential of
OnStump Business.
26. Key
Milestones
User growth and engagement,
and recognition as an industry
leader.
Integration of artificial
intelligence
Implementation of blockchain-
based donation tracking
The launch of international
services
Development of a political data platform
27. Milestones
These milestones will
be accomplished within
the next three years,
demonstrating
OnStump's commitment
to expanding its reach,
leveraging advanced
technologies, and
establishing itself as a
trusted leader in data-
driven political
campaigns.
These achievements
will solidify OnStump's
position as a go-to
provider of
comprehensive
campaign services,
enabling effective and
accountable
governance for political
actors, government
agencies, corporations,
and citizens worldwide.