MarketResearchReports.Biz has announced addition of new report “Pay-TV In Latin America: Multiplay Service Bundling And Investment In FTTH/B To Drive Service Adoption” to its database.

1. Pay-TV In Latin America: Multiplay Service Bundling And
Investment In FTTH/B To Drive Service
Adoption:MarketResearchReports.Biz
MarketResearchReports.Biz has announced addition of new report “Pay-TV In Latin America:
Multiplay Service Bundling And Investment In FTTH/B To Drive Service Adoption” to its database.
At a regional level, the market has been expanding at a fast pace over the last several years, mainly
supported by improvements in average GDP per capita levels in most markets and the availability of
affordable service offerings, such as prepaid DTH/satellite connections, which have helped to improve service
among groups of the population previously excluded. However, relatively low service penetration levels
suggest that there is still substantial room for growth.
Click here to read the full details of this report:
http://www.marketresearchreports.biz/analysis/904545
Key Findings
- Despite we expect DTH/satellite and cable to remain as the most popular pay-TV technologies during the
2016-2021 period, we anticipate both technologies will progressively lose weight to IPTV. This trend will be
supported by operators investments in FTTH/B, which have been increasing over the last several years in
response to the growing demand for faster Internet connectivity, as well as to support the launch of
convergent service offerings, where media and pay-TV services play a key role.
- Incumbent telecom operators in Argentina and Mexico have been historically banned from launching pay-TV
services in order to prevent the market concentration the market concentration that would occur if operators
with substantial market power were allowed to launch pay-TV services. The expected liberalization of the pay-
TV market in these two countries will create greater incentives for fiber investments, supporting the eventual
launch of IPTV services.
- The demand for OTT video services will experience a strong uptake over the next five years, a trend that
most pay-TV service providers see as a long-term challenge to their traditional pay-TV business. As a result, a
number of pay-TV operators in the region have launched or are in the process of launching their own OTT
platforms, while others are establishing partnerships with pure OTT players such as Netflix.
- Telecom operators are increasingly leveraging multiplay service bundles as a tool to increase pay-TV
subscribership and better compete with cable operators, traditionally well established in this market.

2. Synopsis
Pay-TV in Latin America: Multiplay Service Bundling and Investment in FTTH/B to Drive Service Adoption', a
Telecom Insider by Pyramid Research, provides an executive-level overview of the pay-TV market in Latin
America, with forecasts of key indicators up to 2021. It delivers deep quantitative and qualitative insight into
the pay-TV services market, analyzing key trends on service adoption, and the main drivers and challenges for
pay-TV services to grow in the market, mainly focusing on the impact of competitive, regulatory, demand and
technology forces.
It provides in-depth analysis of the following:
- Market size and forecast; a look at the total market size and forecast for pay-TV services in Latin America,
with an overview analysis on selected countries.
- Drivers and Challenges; an overview on the key drivers and challenges impacting the pay-TV market in Latin
America under regulatory, competitive, demand and technology perspectives;
- Case studies; this section details the business model and strategy of three pay-TV service providers in Latin
America to succeed in this market;
- Key findings and recommendations; the Insider concludes with a number of key findings and a set of
recommendations for cable operators, pay-TV service providers, and regulators.
ReasonsToBuy
- This Insider Report provides a comprehensive examination of the pay-TV service providers business models in
Latin America to help executives fully understand market dynamics, determine what works and what doesnt,
formulate effective product development plans and optimize resource allocation and return on investments.
- This Insider Report provides a five-year forecast of the pay-TV market in Latin America, developed using
Pyramid Researchs rigorous bottom-up modeling methodologies, to enable executives to effectively position
their companies for growth opportunities and emerging trends in demand for their products.
- Three case studies illustrate the findings of the report, providing insight into particular situations in the pay-
TV market; this will help the reader understand both the challenges confronted in the real world and the
strategies employed to overcome those challenges.
- The report discusses concrete opportunities in the pay-TV market, providing a number of actionable
recommendations for cable operators, pay-TV service providers, and regulators.
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