2. GOALS
Increase the number of users completing daily tasks.
Provide a one-look-value dashboard for users to interact with, daily.
Increase the number of users using reports on a regular basis.
3. THEUSERS
Restaurant managers / owners / personnel.
Extremely busy 24/7.
Many days have time to solve only the burning questions/tasks.
Mostly using MarketMan the web (85%).
Main goal: lower costs.
4. DESIGNPRINCIPLES
CLARITY
Make every number
clear and easy to
understand its origin
ACCURACY
All content should be
accurate. Tips provided
to understand origin
SIMPLICITY
Provide 1-click options
for daily tasks and
common reports
5. User Observation
I conducted dozens
of user interviews,
walking through their
daily tasks, habits,
internal guidelines,
pain points and
suggestions.
ACTIONS
Data Collection
Investigating user
activities on the
platform, I was able to
recognize some areas
to improve (area with 0
clicks, for example)
Refreshed Data
Visualization
Fresh design to help
users focus on the
important tasks.
Making an effort to
make the dashboard
useful and valuable
even for new users
with no data at all.
7. RATIONALE Observation:
Some users do not use the current dashboard at all.
Goal
● 1-click action buttons added to ease navigation and provide value for first-time users
● Sneak peek to the main 3 reports and clear visibility to see the actions that build them
● Quick-fillers: 2 containers that will start filling with information quickly, comparing purchases
to orders and sales - the most-requested comparisons by users.
Implemented actions:
Provide users with
A valuable.
dashboard from.
day one.
• Having a valuable dashboard requires constant work.
• Some attributes on the dashboard are hard to reach.
CONSIDER
8. RATIONALE Observation:
Users who don’t try ordering during their first month,
usually do not use the feature at all.
Goal
● Provide alert when orders need to be received. This alert will only show after ordering.
● Allow easy comparing of receiving to ordering on the dashboard.
New use for this feature.
● Easy-access button, that’s always there to remind users of this feature.
Implemented actions:
Provide users extra
value for ordering.
on the platform,
to increase the
feature use
• Reports for ordering are not very valuable in a restaurant.
• Some suppliers do not allow ordering off their own platform.
CONSIDER
9. KPIs
10% monthly increase of users expanding use to new features.
80% of users use the dashboard daily.
10% monthly increase of users using reports regularly.