An American Living the Danish Dream

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Ruta Ganusauskaite

This is the photo story about Alex Berger and his career at Adform

Career

ALEX
BERGER
AnAmerican
livingtheDanishdream

Asachild,Alexwasinspiredbythe
fictionalexplorer-philosopherCaptain
Jean-LucPicardfromStarTrek.
Sincewehaven’tquitemanaged
intergalactictravelyet,Alexoptedfor
amoreterrestrialcareerpath.

Theresult?
Alexapplieshiscreativetalentsas:
GlobalMarketingManageratAdform
Worldtraveler
Blogger
Photographer
PPodcaster

Alexwasborninasmallfarmingservicetownin
Southwestern

Alexhasvisitedmorethan50countries
acrossfivecontinents.Don’tbesurprisedif
youspothimticklingapolarbear’snose
alongtheHudsonBayortakingaquick
swimatthefootofIguazuFalls.

AlexgraduatedfromArizonaState
University’sBarrettHonorsCollege–oneof
America’slargestuniversities.
HeholdsaBScinHumanCommunication,
andpickedupanadequatecommandof
beerpongaswellasdancinglatinand
ballroom.

A erworkingforseveralyearsinArizona
intheCommercialRealEstateand
MergersandAcquisitionsindustries,Alex
le hiswellestablishedsocialnetwork
andcametoDenmarkwhereheonly
knewoneperson.

AlexjoinedAdform
asaProductMarketingManager.
AlexgraduatedfromtheUniversityofCopenhagenwith
aMaster’sdegreeinCognitionandCommunication.
In2015
In2013

“Ihavetheopportunitytotakeacentralrole
inshapinghowAdform’sstoryistoldtothe
outsideworld.
Isitattheintersectionofmanagement,
technical,support,productandsales
workingtoshapetheknowledgefromeach
groupintoacohesivemessage.”

CULTURAL
DIFFERENCES
SETTLINGDOWN
INAFOREIGNLAND

BeforemovingtoDenmark,Alexhadonemajorconcern.
Itwasn’tthelanguage.Itwasn’tfacingculturaldiﬀerences.
Itwasn’thisabilitytomakenewfriends.
Itwasthecold,darkNordicwinterweather.

“Iowned3longsleevedshirtsandIhadno
ideahowtotieascarfproperly.Iwas
expectingpolarbearsandsnowdris
matchingalandscapethatlookedmorelike
NorthernFinlandthanDenmark.”

“ThebiggestdiﬀerenceisJanteloven
whichisasocialnormthatruleshow
Danesliveandwork.
IIntheUSweareraisedlookingupto
superheroesandeveryonetellsa
personalnarrativeabouthowtheir
successesstemfromtheirtalent,
intuitiveskillandthatluckisirrelevant.
IInDenmark,it’stheopposite–youstrive
toexcel,butifyoubragortakeyourself
tooseriously,thecultureisvery
unreceptive.Insteadyoudeferpraiseto
thosearoundyou,orattributesuccessto
yourcolleaguesandhardwork.”

“TheDanishworkplaceisalsoaveryhierarchically
flatplace.Everyoneisapproachable,everyone
interacts,andyou’retrustedwithasignificant
amountofresponsibilityandexpectedtorunwithit.
Ilovehowmuchmoreproductiveitmakesthings.”

Rapidgrowthandtransformation
IIt’sbothchallengingandfantastictobeina
companythatisrapidlymaturingfromavery
start-uporientedmentalityintoacompany
thatkeepsthecoreofthatculturebuthas
morematurity,resourcesandthestability
requiredtooperateglobally.
Adform’syoungpersonality
BBothinemployeesandcompanyculture.
Internationalapproach
HardlyadaygoesbywhereI’mnotworking
withpeopleacrossatleastthreediﬀerent
countries.Itkeepsthingsdynamicand
constantlyexciting.

WHATDOYOUMISSFROM
“ImisstheMexicanfood.
Andobviously,beingawayfromfamilyis
hard.EventhoughIneverfeelhomesick
andprobablytalktomyparentsmore
nowthanIdidwhenintheUS.”

ONEKEYTIPFORAMERICANS
“Beproactive!Danesarewonderfullyfriendlybuttendtokeeptothemselves
andhavewellestablishedsocialcircles.Don’tsitandwaitforaDanetoinvite
youtodinner,invitethemandinvesttheeﬀort!They’llloveyourinitiative.”
COMINGTO

Adformletsmeworkwithexceptionaltalentsinadynamicandfascinatingindustry
withabsolutelyincredibleglobalcolleagues.
Youcan’taskformuchmorethanthat!
workplaceenvironment.
&
Ifindthatjobsatisfactionis
whatyoudo
50% 30%whoyouworkwith
20%

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The six step guide to practical project management If you think managing projects is too difficult, think again. We’ve stripped back project management processes to the basics – to make it quicker and easier, without sacrificing the vital ingredients for success. “If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.” Dr Andrew Makar, Tactical Project Management

The six step guide to practical project management

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During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59 Key takeaways: • Learn how to use ChatGPT to add AI power to your testing and test automation • Understand the limitations of the technology and where human expertise is crucial • Gain insight into different AI-based tools • Adopt AI-based tools to stay relevant and optimize work for developers and testers * ChatGPT and OpenAI belong to OpenAI, L.L.C.

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More than Just Lines on a Map: Best Practices for U.S Bike Routes

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Has your project been caught in a storm of deadlines, clashing requirements, and the need to change course halfway through? If yes, then check out how the administration team navigated through all of this, relocating 160 people from 3 countries and opening 2 offices during the most turbulent time in the last 20 years. Belka Games’ Chief Administrative Officer, Katerina Rudko, will share universal approaches and life hacks that can help your project survive unstable periods when there seem to be too many tasks and a lack of time and people.

Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...

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According to the latest State of the American Manager report from Gallup, employees who have regular meetings with their managers are almost three times as likely to be engaged as those who don’t. These regular check-ins keep managers and employees in sync and aligned. Want to see better manager/employee relationships in your organisation? Then make an all-in commitment to 1:1 meetings. Not sure how? You’ve come to the right place. In this webinar with Jamie Resker, Founder and Practice Leader for Employee Performance Solutions (EPS), and Teala Wilson, Talent Management Consultant at Saba Software, you’ll get the inside track on how to hold effective 1:1 meetings, including tips for getting managers on board. • Go beyond discussing the status of everyday work to higher level topics, including recognition, performance, development, and career aspirations • Learn how to decide meeting frequency, what to cover, as well as roles and responsibilities of the manager and employee • Understand how managers can build trust and make it comfortable for employees to provide upward feedback • Unite your organisation with a unified approach to 1:1 meetings Join us for this 1-hour webinar to get practical tips for building better manager-employee relationships with intention and purpose. About the Speakers Jamie Resker - Founder and Practice Leader for Employee Performance Solutions (EPS) Jamie Resker, Practice Leader and Founder of Employee Performance Solutions, is a recognized innovator in performance management. She is the originator of the-the Performance Continuum Feedback Method® and Conversations to Optimize Employee Performance training program; tools and training that reshape communications between managers and employees to drive and align performance. Jamie is on the faculty for the Northeast Human Resources Association, is a contributor to Halogen Software's Talent Space Blog, and is an editorial advisory board member for HR Examiner. Teala Wilson - Senior Consultant, Strategic Services, Saba Software Teala is a Talent Management Consultant at Halogen Software, now a part of Saba Software. She has worked with teams on a national and global level supporting human resources in areas such as performance management, recruitment, employee benefit programs, training and talent development, workforce planning and internal communications. Teala also has a personal passion for visual arts and design. Want to learn more? Join us for an upcoming Product Tour! http://bit.ly/2yitfqu

Good Stuff Happens in 1:1 Meetings: Why you need them and how to do them well

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