1. Media and InformationMedia and Information
LiteracyLiteracy
Prepared by:Prepared by:
Cyrelle Jean Balmoria LazarteCyrelle Jean Balmoria Lazarte
2.
3. What is Media?
§ Media is a way to
communicate information
from person to person.
4.
5. Mass media organizations are not part of
the American political structure. Voters do not
elect journalists, nor do journalists hold any
formal powers or privileges (aside from those
stemming from the First Amendment right to a
free press). Research also shows that the mass
media do not exercise direct influence over
people, either officials or regular voters. Neither
endorsements nor bias in news coverage sways
individuals into accepting the views of reporters
or publishers
The Evolution of the Mass Media
6. THE FOUR AGES OF MEDIA
1. PRE- INDUSTRIAL AGE(1700s)
2. INDUSTRIAL AGE(1700-1930s)
3. ELECTRONIC AGE(1930-1980s)
4. INFORMATION AGE(1900s-2000s)