1. The document discusses Darwinian evolutionary principles and how they apply to visual perception, business cycles, and survival. It argues that semiotics, or the language of signs and symbols, is important for survival. 2. It then explains the typical cycles an entity goes through in an environment according to evolutionary principles - detecting threats and opportunities, finding support systems, searching for mates, nesting/habitation, cooperation and learning, strategic choices, competition, and contemplating change. 3. These Darwinian cycles and principles are said to apply not just to species and individuals, but also to products, corporations, brands, organizations, and societies as they evolve and seek to survive. Understanding where one is in the

1. Darwinian DESIGN
How to appeal in the
overcrowded media ?
1nf0 Graphic Mentors

2. Darwinian DESIGN: follow the cycles.
Darwinian cycles in visual perception.
Evolutionary principles in Life (Business) cycles.
Semiotics, the language of the fittest for survival.
Survival by APPEAL .

3. The way our Brain processes Visual Input.
The different steps.
1 We first detect the colors and then ... is
anything moving?

4. 2 ... @ what distance ? Flight or fight ?

5. 3 is the Environment threatening ?

6. 4 Is the Environment supportive to me?
Can I meet the challenges ?
Are people supportive people ?
Any Cooperative networks ?

7. 6 … any mate for mating around ?

8. 7 time for play and … testing !

9. 8 is the place right for nesting… a habitat for you ?

10. 9 … yes we can !
first we search for a match by checking on:
the eyes.
the face.
the body language.

11. 10 we still look for values
... hoping to find happiness.

12. 11 in the end it remains a never ending struggle .

13. 12 I wish, I hope, I try to ... restart ?
any cycle of simple ‘perception’ is similar to all
Evolutionary Lifecycles.

14. The Evolutionary principles in Lifecycles.
First is to know ‘ where in the cycle ‘ you are.
it concerns: me and you and the customer.
the Business processes.
the Products.
the Corporations and the Brands.
all Societies.

15. the Evolutionary Lifecycle.
?

16. the Evolutionary Lifecycle.
you enter new territory, you jump,
you try to grasp the environment,
you map the risks, threats and
opportunities.
you prepare roadmaps
this process applies to species, individuals,
products, corporations, brands, organisations,
societies.

17. the Evolutionary Lifecycle.
We look for matching partners, synergies,
complementary products and services.
We forge cooperations to create
to opportunities.
We experiment to learn.
We make strategic choices.
this process applies to species, individuals, products,
co corporations, brands, organisations, societies.

18. the Evolutionary Lifecycle.
After all it is the execution that counts !
Value creation and fostering.
Contemplation.
We get caught up in Competition.
We start questioning, hesitation,
... in for a change?
this process applies to species, products,
corporations, brands, organisations, societies.

19. Darwinian cycles in visual observations.
Evolutionary principles in Life (Business) cycles.
Semiotics ,
the language of the fittest for survival.
~
Survival by APPEAL .

20. Semiotics ,
the language of the fittest for survival.
Survival by APPEAL .
the lessons in Darwinian DESIGN.
recommended reading:
Signs of Life. Life of Signs
•
• by Louise Liz Verlet 1nf0 Graphic Mentors

21. the lessons in Darwinian DESIGN.
• Read online for free. https://issuu.com/ronnyverlet/docs/237023118-signs-of-life-and-life-of
• Order a print copy.
• http://www.peecho.com/checkout/ronnyverlet-hotmail/246090/signs-of-life-and-life-of-signs-
1nov2016
Signs of Life. Life of Signs