Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
VALUES & PURPOSE
How to create corporate
For organisations, businesses and charities
Real world examples
and practical exe...
Values
Core values are...
The essential and enduring tenets of an organisation.
The central beliefs of an organisation—the princi...
You should only have between
3	
  	
  5to
Collins, J.C & Porras, J.I. (1996)
Dane, M. (2009)
These are the values that are...
Why values matter
Values provide a yard stick and governance tool
against which vision, strategy, aims, objectives and
act...
We act with integrity and show respect.
We are all accountable.
We are passionate about our business, our brands,
our food...
Leadership. Ownership. Integrity.
Passion for winning.Trust.
Dependable and doing the right thing.
Open to different ideas and cultures.
Connected with our customers, communities,
reg...
Quality. Safety. Environmental Care.
Empowerment
Our approach means that everyone involved with Oxfam, from our staff and supporters to
people living in povert...
Compassionate. Integrity. Responsible.
Fair and reasonable. Dynamic.
Respecting the unique worth of every person.
Encouraging people to fulfil their potential.
Working with hope.
Exercising re...
Compassionate. Courageous. Inclusive. Dynamic.
Exercise
Create a list of the potential values your organisation
might have—at this stage don’t worry about how many
value...
Does each value pass the test?
If you were to start a new organisation, would you build it around this value
regardless of...
Purpose
Purpose...
Is an organisation’s most fundamental reason for
being.
Captures the soul of the organisation.
Reflects people’s...
of an organisation’s
achievement.
Mourkogiannis, N. (2006)
PRIMARY SOURCE
Purpose is the
CORE ENERGY
Mourkogiannis, N. (2006)
Purpose is the
—the element that
fuels everything else,
big and small.
There are
4types of purpose
Mourkogiannis, N. (2006)
most likely to
engender success
Heroism
Altruism
Excellence
Discovery
Mourkogiannis, N. (2006)
1
2
3
4
Discovery
Pursuit of the new and pursuit of advancement.
A love of innovation.
Life is an adventure.We are free to choose ...
Excellence
Pursuit of the intrinsically beautiful or elegant.
A belief that excellent performance in our role
in life repr...
Altruism
Pursuit of the helpful.
A desire to seek action that increases happiness.
Ethics of compassion, benevolence, empa...
Heroism
Pursuit of the effective.
A desire to seek action that demonstrates
achievement.
Ambition with an imperative to ex...
Making aspirational quality
accessible to all.
To organise the world’s information and make it
universally accessible and useful.
To bring inspiration and innovation to
every athlete* in the world.
*If you have a body, you are an athlete.
To make the best possible ice cream in
the best possible way.
To develop solid household products that retain
their beauty and performance for up to 20 years.
By all lawful means, to prevent cruelty, promote kindness
to and alleviate suffering of all animals.
To deliver an enduring national network of support
for our wounded and their families. We will inspire
and enable those wh...
To save lives at sea.
To beat cancer through research.
To drive change across society so that disabled people
have the same opportunities as
everyone else.
To transform lives by improving access to safe water,
improved hygiene and sanitation in the world’s poorest
communities.
Exercise
Briefly draft 3 different purpose statements for your
organisation. Don’t worry about getting it ‘right first
time’...
Does your purpose pass the test?
Do you find this purpose personally inspiring?
Can you envision this purpose being as vali...
Use values and purpose to move
from this...
...to this
The process of getting there
Involve a wide range of people—giving others opportunity to
contribute creates engagement and...
If you need help understanding and communicating
your corporate values, purpose, vision or mission,
contact the Stocker Pa...
STOCKER
PARTNERSHIP
The Stocker Partnership
is a strategic innovation
consultancy
We help organisations to
create and expl...
Upcoming SlideShare
Loading in …5
×

How to create corporate values and purpose

4,250 views

Published on

Have you ever wondered exactly what corporate values and purpose are or how to go about defining them for your organisation? Based on our own experience and drawing on research from Jim Collins, Jerry Porras and Nikos Mourkogiannis, amongst others, our short guide gives you the low down on exactly what values and purpose are, why they matter to an organisation, and how to work with your people to create them. Real world examples from a wide range of organisations, businesses and charities (such as Google, Help for Heroes, Volvo, P&G, the RNLI, and more) are included, along with practical exercises for you to work through.

If you need help understanding and communicating your own corporate values and purpose, just get in touch at www.stockerpartnership.com/contact.

  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Hello! Get Your Professional Job-Winning Resume Here - Check our website! https://vk.cc/818RFv
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

How to create corporate values and purpose

  1. 1. VALUES & PURPOSE How to create corporate For organisations, businesses and charities Real world examples and practical exercises Includes
  2. 2. Values
  3. 3. Core values are... The essential and enduring tenets of an organisation. The central beliefs of an organisation—the principles by which an organisation lives and breathes. Those you would keep no matter how the world around you changed. Collins, J.C & Porras, J.I. (1996) Dane, M. (2009) 1 2 3
  4. 4. You should only have between 3    5to Collins, J.C & Porras, J.I. (1996) Dane, M. (2009) These are the values that are held so fundamentally and deeply that they will seldom change, if ever. core values
  5. 5. Why values matter Values provide a yard stick and governance tool against which vision, strategy, aims, objectives and actions can be evaluated. Values guide the way in which an organisation operates. Values provide a framework for decision making. Dane, M. (2009) Collins, J.C & Porras, J.I. (1996) Light, B. (2010) 1 2 3
  6. 6. We act with integrity and show respect. We are all accountable. We are passionate about our business, our brands, our food. We have the humility and hunger to learn. We strive for simplicity. We love success.
  7. 7. Leadership. Ownership. Integrity. Passion for winning.Trust.
  8. 8. Dependable and doing the right thing. Open to different ideas and cultures. Connected with our customers, communities, regulators and each other.
  9. 9. Quality. Safety. Environmental Care.
  10. 10. Empowerment Our approach means that everyone involved with Oxfam, from our staff and supporters to people living in poverty, should feel they can make change happen. Accountability Our purpose-driven, results-focused approach means we take responsibility for our actions and hold ourselves accountable. We believe that others should also be held accountable for their actions. Inclusiveness We are open to everyone and embrace diversity. We believe everyone has a contribution to make, regardless of visible and invisible differences.
  11. 11. Compassionate. Integrity. Responsible. Fair and reasonable. Dynamic.
  12. 12. Respecting the unique worth of every person. Encouraging people to fulfil their potential. Working with hope. Exercising responsible stewardship.
  13. 13. Compassionate. Courageous. Inclusive. Dynamic.
  14. 14. Exercise Create a list of the potential values your organisation might have—at this stage don’t worry about how many values you write down. (You could also make a note of any values your organisation definitely doesn’t hold). Order and prioritise these values, with the most important first. Group similar values together, then consolidate and amalgamate as you go. Look at the top 3-5 values for your organisation individually: does each value pass the test overleaf? 1 2 3
  15. 15. Does each value pass the test? If you were to start a new organisation, would you build it around this value regardless of the sector? Would you want your organisation to continue to stand for this core value 100 years into the future, no matter what changes occur in the outside world? Would you want your organisation to hold this core value, even it at some point in time it became a competitive or strategic disadvantage? Do you believe that those who do not share this core value―those who breach it consistently―simply do not belong in your organisation? If you are truly honest, is this an authentic and timeless core value that you have always held and will always hold or is it a value that you simply aspire to achieve? Collins, J.C. (2002)
  16. 16. Purpose
  17. 17. Purpose... Is an organisation’s most fundamental reason for being. Captures the soul of the organisation. Reflects people’s idealistic motivations for doing the organisation’s work. Is like a guiding star on the horizon—forever pursued but never reached. Collins, J.C. & Porras, J.I. (1996) 1 2 3 4
  18. 18. of an organisation’s achievement. Mourkogiannis, N. (2006) PRIMARY SOURCE Purpose is the
  19. 19. CORE ENERGY Mourkogiannis, N. (2006) Purpose is the —the element that fuels everything else, big and small.
  20. 20. There are 4types of purpose Mourkogiannis, N. (2006) most likely to engender success
  21. 21. Heroism Altruism Excellence Discovery Mourkogiannis, N. (2006) 1 2 3 4
  22. 22. Discovery Pursuit of the new and pursuit of advancement. A love of innovation. Life is an adventure.We are free to choose for ourselves and should not be bound by convention. Ethics of choice, discovery, individuality, openness, excitement, learning, quest, voyage, freedom. Mourkogiannis, N. (2006)
  23. 23. Excellence Pursuit of the intrinsically beautiful or elegant. A belief that excellent performance in our role in life represents the supreme good. An ‘excellent’ business would prefer to turn away customers than compromise its standards. Ethics of virtue, quality, integrity, pride, intelligence, citizenship, community, fulfilment. Mourkogiannis, N. (2006)
  24. 24. Altruism Pursuit of the helpful. A desire to seek action that increases happiness. Ethics of compassion, benevolence, empathy, emotion, love, welfare, goodwill, well-being, happiness. Mourkogiannis, N. (2006)
  25. 25. Heroism Pursuit of the effective. A desire to seek action that demonstrates achievement. Ambition with an imperative to exercise influence. Ethics of power, self-mastery, authority, firmness, efficiency, effectiveness, leadership, strength. Mourkogiannis, N. (2006)
  26. 26. Making aspirational quality accessible to all.
  27. 27. To organise the world’s information and make it universally accessible and useful.
  28. 28. To bring inspiration and innovation to every athlete* in the world. *If you have a body, you are an athlete.
  29. 29. To make the best possible ice cream in the best possible way.
  30. 30. To develop solid household products that retain their beauty and performance for up to 20 years.
  31. 31. By all lawful means, to prevent cruelty, promote kindness to and alleviate suffering of all animals.
  32. 32. To deliver an enduring national network of support for our wounded and their families. We will inspire and enable those who have made sacrifices on our behalf to achieve their full potential.
  33. 33. To save lives at sea.
  34. 34. To beat cancer through research.
  35. 35. To drive change across society so that disabled people have the same opportunities as everyone else.
  36. 36. To transform lives by improving access to safe water, improved hygiene and sanitation in the world’s poorest communities.
  37. 37. Exercise Briefly draft 3 different purpose statements for your organisation. Don’t worry about getting it ‘right first time’. Note which purpose category each statement fits into. Which is your preferred statement? Share your preferred purpose with other people. Is it thinking deep enough? Does your favored purpose pass the test overleaf? 1 2 3
  38. 38. Does your purpose pass the test? Do you find this purpose personally inspiring? Can you envision this purpose being as valid 100 years from now as it is today? Does the purpose help you think expansively about the long-term possibilities and range of activities that your organisation can consider over the next 100 years, beyond your current services, sectors and strategies? Does the purpose help you decide what activities to not pursue, to eliminate from consideration? Is this purpose authentic―something true to what the organisation is all about―not merely words on paper that ‘sound nice’? Would this purpose be greeted with enthusiasm rather than cynicism by a broad base of people within your organisation? When telling your friends, family and loved ones what you do for a living, would you feel proud in describing your work in terms of this purpose? Collins, J.C. (2002)
  39. 39. Use values and purpose to move from this...
  40. 40. ...to this
  41. 41. The process of getting there Involve a wide range of people—giving others opportunity to contribute creates engagement and ensures accurate insight. Ask staff and stakeholders for their ideas on the organisation’s values and purpose; include them in the creative process. Collate these ideas, and with a small group that together exemplifies your organisation, make decisions. Finalise and publish the outcome in your marketing, corporate communications, website and elsewhere to ensure consistent messaging. Live by these principles, make decisions by them. 1 2 3 4 5
  42. 42. If you need help understanding and communicating your corporate values, purpose, vision or mission, contact the Stocker Partnership and get started today! +44 (0)24 76 100 193 hello@stockerpartnership.com
  43. 43. STOCKER PARTNERSHIP The Stocker Partnership is a strategic innovation consultancy We help organisations to create and exploit new opportunities 024 76 100 193 hello@stockerpartnership.com Matt Stocker Debbie Stocker www.stockerpartnership.com Follow us on LinkedIn Subscribe to our blog Sign up to our newsletter WE’RE NOT BUT WE ARE CLEVER BIG @mattstocker @debbiestocker Illustrations by Stina Jones (stinajones.co.uk), and Matt Stocker

×