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10 transformativetrends
1. 10 Transformative Trends in Media
What disruptive innovations will change our media landscape?
A disruptive innovation is an innovation
that helps create a new market and value network,
and eventually goes on to disrupt
an existing market and value network,
displacing an earlier technology.
Wikipedia
3. Social TV:
Communal Audience Interaction
80% of smartphone owners, 81% of tablet owners and 73% of laptop owners use their
devices in front of the TV eCustomerServiceIndex (eCSI) survey, July, 2012
4. Viral Videos & Social Media Advertising
14.2 million hits on YouTube
5. Shift to Video-based Advertising
“…video ads are a big
area of revenue growth
online as traditional
graphical ads fade.
Yahoo …has seen a
sharp falloff of those key
moneymaking ads…,
part of a larger trend
impacting everyone.”
8. Consumer “Pull” vs. Producer “Push”
TV is now adjusting because our generation demands more in return
for our time and concentration.
TV has stopped treating its consumers as "viewers" and has started
treating them as "witnesses" and at times, active witnesses. A "witness”,
unlike a mere viewer -- has a certain part in the event, sometimes even
an active crucial role.
What the Viewers Demand—and TV Still Struggles
To Provide, Omri Marcus, HuffPost, 9/17/2012
10. Changing Practices of Younger Consumers
"Cord cutters," people who forsake traditional
pay-TV service for Internet-based alternatives,
are still a rare breed, but those who cut the cord
are young. If today's kids become accustomed to
Internet-based TV, tomorrow's households will
turn to the Internet rather than cable or satellite.
Transformative Trends in Media
What disruptive innovations will change our media landscape?
Pervasiveness of 3rd Screens: Portability of Entertainment
Social TV: Communal Audience Interaction
Viral Videos & Social Media Advertising
Real Time, Non-preprogrammed Production
Co-Creation; Consumer Created Content
Consumer “Pull” vs. Producer “Push”
Audience Targeting via Big Data Analytics
Transformative Trends in Media
What disruptive innovations will change our media landscape?
Pervasiveness of 3rd Screens: Portability of Entertainment
Social TV: Communal Audience Interaction
Viral Videos & Social Media Advertising
Real Time, Non-preprogrammed Production
Co-Creation; Consumer Created Content
Consumer “Pull” vs. Producer “Push”
Audience Targeting via Big Data Analytics
Transformative Trends in Media
What disruptive innovations will change our media landscape?
Pervasiveness of 3rd Screens: Portability of Entertainment
Social TV: Communal Audience Interaction
Viral Videos & Social Media Advertising
Real Time, Non-preprogrammed Production
Co-Creation; Consumer Created Content
Consumer “Pull” vs. Producer “Push”
Audience Targeting via Big Data Analytics
14.2 million hits on YouTube
Transformative Trends in Media
What disruptive innovations will change our media landscape?
Pervasiveness of 3rd Screens: Portability of Entertainment
Social TV: Communal Audience Interaction
Viral Videos & Social Media Advertising
Real Time, Non-preprogrammed Production
Co-Creation; Consumer Created Content
Consumer “Pull” vs. Producer “Push”
Audience Targeting via Big Data Analytics
Is Yahoo’s Mayer Turning Into a Media Mogul With Katie Couric Web Video Deal?
http://allthingsd.com/?p=352913&ak_action=printable
Transformative Trends in Media
What disruptive innovations will change our media landscape?
Pervasiveness of 3rd Screens: Portability of Entertainment
Social TV: Communal Audience Interaction
Viral Videos & Social Media Advertising
Real Time, Non-preprogrammed Production
Co-Creation; Consumer Created Content
Consumer “Pull” vs. Producer “Push”
Audience Targeting via Big Data Analytics
Transformative Trends in Media
What disruptive innovations will change our media landscape?
Pervasiveness of 3rd Screens: Portability of Entertainment
Social TV: Communal Audience Interaction
Viral Videos & Social Media Advertising
Real Time, Non-preprogrammed Production
Co-Creation; Consumer Created Content
Consumer “Pull” vs. Producer “Push”
Audience Targeting via Big Data Analytics
Transformative Trends in Media
What disruptive innovations will change our media landscape?
Pervasiveness of 3rd Screens: Portability of Entertainment
Social TV: Communal Audience Interaction
Viral Videos & Social Media Advertising
Real Time, Non-preprogrammed Production
Co-Creation; Consumer Created Content
Consumer “Pull” vs. Producer “Push”
Audience Targeting via Big Data Analytics
From a marketer’s perspective, that means that we’re moving towards pull versus push approach, sometimes referred to as inbound marketing. We can no longer push our messages across, we need to pull customers in with engaging, useful content.
All of these trends are turning the traditional media model on its head, and brands are evolving into media properties. One of the best examples of this is Red Bull. Red Bull is putting out such compelling content that traditional media properties like NBC are buying the rights to this content. They’ve completely flipped the model around as a brand, where the broadcasters are after them for their content. They’re a great example of a brand doing it well in social.
http://blog.hootsuite.com/social-media-storytelling-1/
Devices to place internet video on TV (Chromecast, Apple TV, Roku
"a la carte TV." The ease of viewing internet-hosted TV through Chromecast, Apple TV and Roku will certainly change the video viewing landscape much like iTunes changed the music industry.
Transformative Trends in Media
What disruptive innovations will change our media landscape?
Pervasiveness of 3rd Screens: Portability of Entertainment
Social TV: Communal Audience Interaction
Viral Videos & Social Media Advertising
Real Time, Non-preprogrammed Production
Co-Creation; Consumer Created Content
Consumer “Pull” vs. Producer “Push”
Audience Targeting via Big Data Analytics
Transformative Trends in Media
What disruptive innovations will change our media landscape?
Pervasiveness of 3rd Screens: Portability of Entertainment
Social TV: Communal Audience Interaction
Viral Videos & Social Media Advertising
Real Time, Non-preprogrammed Production
Co-Creation; Consumer Created Content
Consumer “Pull” vs. Producer “Push”
Audience Targeting via Big Data Analytics