Branding is often done with companies looking inward, and that's a great place to start. You have to know who you want to be as a brand, but what does it do for others?

1. A MISSING
PIECE
to the
BRAND By Rohan Gandhi
rohangand@gmail.com
PUZZLE @rohangdigital

2. COMPANIES OFTEN BRAND INTRINSICALLY
What are OUR attributes?
What is OUR personality?
What values do WE embrace?

3. GREAT
START
But what does it do for others?

4. GREAT BRANDS ARE SEMANTIC
They make meaning, creating a relationship
between the emotional needs of people &
product(s)/service(s)/offering(s).

5. G IVE
Y OU NG
N I
HE E AN
N DW M
A LE
OP
PE
YOU GALVANIZE THEM
They embrace & share that meaning
with each other. And with you.

6. WE ALL
HAVE NEEDS
We need to know
who we are, to
feel acceptance &
social affiliation,
& to exercise our
identity through
creativity,
morality, etc..

7. GREAT BRANDS...
Tap into our need to see, define, & love ourselves.

8. Tap into our need to confirm our being through
social affiliation & the acceptance of others who
remind us of ourselves or who we want to be.

9. Tap into our need to act out our attributes, values,
& other defining aspects in real life through
creativity, morals, passions, philosophies, etc..

10. GREAT BRANDS HELP
US BE WHO WE WANT
TO BE, CREATE MINI
SOCIETIES TO AFFIRM
THAT IDENTITY, & HELP
US LIVE OUT OUR Adventurers
IDEAL SELVES.
Bros
s
th lete
se A
Inten

11. THANKS!
Get in touch
rohangand@gmail.com
@rohangdigital
www.linkedin.com/in/rohangandhidigitalstrategist