My creative whereabouts the last couple of years.

1. < I’m the pink one in the middle
A DUTCH RODGER’S
CV AND PORTFOLIO.
I AM RODGER WERKHOVEN, A DUTCH CREATIVE DIRECTOR
WITH A CRUSH ON COPY, OPERATING GLOBALLY ON/ OFF/
THROUGH AND BEYOND THE LINE WITH A PASSION FOR ALL
THINGS NERDY. BY MAKING TECH FUN AND BY INFUSING
INTEGRATED MEDIA CONCEPTS WITH MY CREATIVITY, I KICK-
START PERPETUAL, DURABLE DIALOGUE BETWEEN PEOPLE
AND BRANDS. ALL AT THE REQUEST OF THE BRANDS AND
ADVERTISING AGENCIES I WORKED FOR.

2. MAGIC & LOGIC IN MY DNA:
NO MATTER WITH WHOM BRANDS NEED TO CONNECT: I CONCEIVE THE
RELEVANT CREATIVE SOLUTIONS. UTILIZING PROVEN ON AND OFFLINE MASS
MEDIA AS WELL AS NEW DISRUPTIVE TECHNOLOGIES. BUT ALWAYS BASED ON
EXTRAORDINARY CREATIVE IDEAS THAT ARE ESPECIALLY RELEVANT FOR
BRANDING, MARKETING, MEDIA AND ADVERTISING.
ABOUT MY PORTFOLIO:
LET ME START BY HONESTLY EXPLAINING IT WASN’T JUST ME WHO MADE ALL
THAT STUFF YOU FIND ON WWW.BEHANCE.NET/DUTCHRODGER. I COULDN’T
HAVE DONE THESE PROJECTS WITHOUT THE BRILLIANT GRAPHIC AND WEB
DESIGNERS, CODERS, COMPUTER ANIMATORS, PHOTOGRAPHERS, CAMERA
CREWS, EDITORS AND MUSIC PRODUCERS I WORKED WITH. I JUST DROPPED
THE ‘WHAT-IF-WE-DID-THIS-OR-THAT’ QUESTION A LOT, SPARKING CREATIVE
PROCESSES, CONTRIBUTING MY CREATIVE THINKING.
AND: I WROTE TONS OF COPY. I LIKE WRITING COPY. LONG/ SHORT/ SOCIAL.
ALL AT THE REQUEST OF MARKETING AND ADVERTISING COMPANIES LIKE
PUBLIGROUPE/ RLVNT, AMSTERDAM WORLDWIDE, OGILVY, MCGARRYBOWEN
DENTSU, BBDO, BSUR, DDB, HAVAS WORLDWIDE, LOWE, MCCANN ERICKSON,
STRAWBERRY FROG AND TAXI EUROPE. AS WELL AS FOR RENOWNED DUTCH
DESIGN AGENCIES LIKE STUDIO DUMBAR, TOTAL IDENTITY AND VBAT.
SKILLS:
I’M PASSIONATE ABOUT WHAT I DO AND I KNOW HOW TO ENTHUSE OTHERS TO
HELP ME AND THEM SUCCEED IN REACHING OUR COMMON CREATIVE GOALS.
I DO CREATIVE STRATEGY, ART & CREATIVE DIRECTION, CONCEPTING THE BIG
IDEA, I CONCEIVE BRANDS’ INTEGRATED COMMUNICATION CAMPAIGNS AND
FIND THEM JUST THE PERFECT ADVERTISING PROPERTIES. I WROTE LOTS OF
COMPELLING COPY FOR WHATEVER MEDIA TYPES: LIKE SEARCH ENGINE
MARKETING, REAL TIME BIDDING, RICH MEDIA, APPLICATIONS, DISPLAY, PRINT,
ONLINE PLATFORMS, LANDINGS, BRANDED CONTENT, GAMING, INTERACTIVE
VIDEO, RADIO ADS, TV-COMMERCIALS, LEAD GENERATION AND SOCIAL MEDIA
CAMPAIGNS. I ALSO LIKE BEING BEHIND WHEELS OF STEEL NOW AND THEN –
DEEJAYING– AND I ENJOY PRODUCING EXPERIMENTAL ELECTRONIC (DANCE)
MUSIC: SEARCH FOR ‘KÖNIG IM EXIL’ ON SPOTIFY.

3. AWARDS:
ALTHOUGH MY FOCUS HAS ALWAYS BEEN ON MY CLIENTS’ SUCCESSES, I GOT
NOMINATED/ WON NICE AWARDS AT FESTIVALS LIKE THE CANNES LIONS, THE
DUTCH GOLDEN LOEKIE, THE DUTCH ART DIRECTORS CLUB, MAGNEET AND
SAN AWARDS, EUROBEST, EPICA, THE ONE SHOW, FWA, AWWWARDS AND
EFFIE AWARDS.
FYI:
I TAKE PHONE CALLS: +31(0)646603000 I AM ON LINKEDIN:
HTTPS://WWW.LINKEDIN.COM/IN/RODGERWERKHOVEN
I TWEET: HTTPS://TWITTER.COM/RODGERMETTENDAY
AND I CHECK MY INBOX NOW AND THEN: DUTCHRODGER@GMAIL.COM

4. AGENCIES AND BRANDS I WORK(ED) FOR:
NOW: TODAY IS CANDAY: 50FIVE, BEEKSE BERGEN, JAN LINDERS, TOPICUS, THE DUKE,
EURONICS, TRENDHOPPER BEFORE: CHUNK: GOOGLE ADWORDS & ADWORDS EXPRESS,
VODAFONEZIGGO, PHILIPS, NEWMOTION LEMON SCENTED TEA: NUON, QO HOTEL
(INTERCONTINENTAL HOTEL GROUP) CLOUDFACTORY: HEINEKEN, APPLE BANDIT,
STRONGBOW, INDEED.COM, BOOKING.COM, STICKEM IN, DUTCH RED CROSS, PETS
PLACE, MOORE: UNILEVER, BLUE BAND, ISOBAR / SOCIAL EMBASSY: UNILEVER, AXE,
PUBLIGROUPE / RLVNT: HEMA, SIMPEL, GREENPEACE, DELTA, IC PARIS XL, BAVARIA,
FONTYS, XS4ALL, QUEENS VIS, BOUWGARANT, NTI, DRUKZO, HELLOPRINT, YELLOWBRICK,
DE WINDCENTRALE, RUNNERS WORLD, COOLBLUE, NEW BALANCE, DJOSER, UNIQUE,
MADURODAM, SANIDRÕME, HAVAS INTERNATIONAL: EMIRATES, POSTNL, AMSTERDAM
WORLDWIDE: SKODA, MADURODAM, LOWE AMSTERDAM: UNILEVER FOODSOLUTIONS,
BECEL, KNORR PROFESSIONAL, BLUE BAND, SUN, ALFRED: CAMPINA, CALVÉ, KNORR,
RAMA, CROMA, DE LOTTO, KRASLOTERIJ, ZONNATURA, VRUMONA, ROYAL CLUB,
ALLSECUR, SIMPEL, MILNER, AMSTERDAM ARENA, DE TELEGRAAF, NEDERLANDSE ZUIVEL
ORGANISATIE, C1000, INSTINCT BBDO MOSCOW: MEGAFON, STRAWBERRYFROG:
EMIRATES, 60 LAYERS OF CAKE: HEINZ, KARVAN CEVITAM, HEINEKEN SOUTH AFRICA,
MCGARRYBOWEN / DENTSU LONDON: TOBLERONE, TAXI EUROPE: HEINEKEN EUROPE,
AMSTEL, IKEA, SCHIPHOL, TIGI, BEDHEAD, BUGABOO, PON, VOLKSWAGEN, PROTEST,
SURFRIDER FOUNDATION, DENIZBANK, RETURN TO SENDER, TELFORT, SEAT,
NEWCASTLE BROWN ALE, BOEKEL DE NERÉE, ENERGIZE: SEAT, FITZROY: BACARDI,
CHUNK: INTERPOLIS, HOLLANDS NIEUWE, XXS: DIRK, E-ON, FINANCIEEL DAGBLAD,
VISIONCLINICS, ONLINE, ORANGE, GROLSCH, BOHEMIA: UBISOFT, HELDENVAN.NU, MEDIA
R3PUBLIC: SIMYO, SUPERHEROES: LG, STUDIO DUMBAR: UNIVERSITY OF TWENTE, TOTAL
IDENTITY: VU AMSTERDAM, ZUMLA MOSCOW, TBI ACADEMIE, IHC MERWEDE, GREENPARK
AALSMEER, KONINKLIJK NEDERLANDS GENOOTSCHAP VOOR FYSIOTHERAPIE, ROC
MIDDEN NEDERLAND, HOLLAND CASINO, FORT KNOX: PRORAIL, LEUKWERKT
WORLDWIDE: POSTBANK, ING, STEAM: ALLIANDER, AMC, DAYLIGHT: MEXX, DAWN: 1820
NUMMERINFORMATIE, MCCANN ERICKSON: VIENETTA, KARWEI, VT WONEN, MICROSOFT,
DAGBLAD DE PERS, HP, OLA, L'ORÉAL, OPEL, GM, ABP LOYALIS, NESCAFÉ, HERTOG IJS,
COBRA MUSEUM AMSTELVEEN, VEA, CRC: PON, AUDI, VW, SKODA, UBACHS WISBRUN:
SAAB, ETOS, HET PAROOL, ANWB WEGENWACHT, RABOBANK, OGILVY & MATHER:
AMERICAN EXPRESS, BP, CISCO SYSTEMS, DHL, DOVE, FORD, KLM, IBM, MILKA, DELA,
BECKERS, NS, JVC, MONEYOU, NECKERMANN SHOPPING, CENTER PARCS, NUMICO,
SHURGARD, ZONNATURA, THE HUNGER PROJECT, WARSTEINER, NUTRICIA, BLENDER:
GRANDES MARQUES NEDERLAND, GRAND MARNIER, BSUR: DAVIDOFF, CASEMA, RADIO
538, WRANGLER, NIEUWE REVU, ZONNET, EDEN DESIGN: HEMA, FHV BBDO: TOMTOM, DHL,
V&D, INTERPOLIS, CAMPINA, ALBERT HEIJN, YOGHO YOGHO, RANDSTAD, VBAT: ABN
AMRO, SCHIPHOL, VARA, ILSE MEDIA, SKY RADIO, DDB & TRIBAL AMSTERDAM: CENTRAAL
BEHEER, HONDA, DDB & TRIBAL, RIEDEL, APPELSIENTJE, PON, DUBBELFRISSS,
VOLKSWAGEN, DE LOTTO, SONY, BAVARIA, MCDONALD'S, PEEK & KLOPPENBURG, CHIP
KNIP, INTERPAY, INDEPENDER, BUREAU INTERACTIEVE TRAINING & INTERACTIVE
CONCEPTS: MSD PHARMACY, CAPGEMINI, ABN AMRO BANK, AND SOFTWARE:
ENCYCLOPAEDIA BRITANNICA, MORPHOSIS: RTL 4, AVRO, TROS, GARUDA INDONESIA.

5. MY CREATIVE WHEREABOUTS OVER THE YEARS:
2017 > NOW: NOVEMBER 2017 I SIGNED WITH THE AMSTERDAM UNIT OF DUTCH DIGITAL AGENCY TODAY IS
CANDAY. THEY MADE ME PARTNER AND CREATIVE DIRECTOR
2017 > 2017: FREELANCE STRATEGY, CONCEPT AND COPY FOR CHUNK CREATIVE AGENCY. HERE I CREATED
GOOGLE’S BRAND NEW GLOBAL ADWORDS EXPRESS CAMPAIGN, I’M HELPING PHILIPS’ TO BRING THEIR
HEALTH PROPOSITION TO ALL THEIR SOCIAL AND ONLINE B-TO-C CAMPAIGNS, I’M CREATING THE B-TO-B
PLATFORM FOR THE VODAFONE & ZIGGO MERGER, WON CHUNK THE NEWMOTION ACCOUNT AND HELPED
CHUNK BECOME THE EMERCE TOP 100 NO.1 AGENCY IN THE CATEGORY SMALL/MEDIUM DIGITAL CREATIVE
AGENCIES.
2016 > 2017: FREELANCE ART & COPY FOR CLOUDFACTORY, WORKING ON HEINEKEN’S CIDER PORTFOLIO.
ROLLING OUT OUR GLOBAL CAMPAIGN FOR STRONGBOW CIDERS. I WORKED ON BOOKING.COM AND ALSO DID
A DUTCH CAMPAIGN FOR JOB SEARCH ENGINE, INDEED.COM
2014 > 2016: FREELANCE CREATIVE CONSULTANT & COPYWRITER FOR PUBLIGROUPE, HELPING SET UP THEIR
INNOVATIVE DUTCH MEDIA & CREATION STARTUP RLVNT, WHICH AFTER ONLY 1,5 YEARS WAS ELECTED 1 OF
THE 50 BEST DUTCH ADVERTISING AGENCIES AFTER AN EXTENSIVE CLIENT SATISFACTION SURVEY, BECAME
NO.2 ONLINE CAMPAIGN AGENCY AND NO.1 MEDIA AGENCY IN THE EMERCE TOP 100 OF 2017.
2014 > 2014: FREELANCE CREATIVE DIRECTOR, ART DIRECTOR & COPYWRITER FOR: AMSTERDAM WORLDWIDE,
CLOUDFACTORY & HAVAS WORLDWIDE AMSTERDAM.
2013 > 2014: FREELANCE & CREATIVE DIRECTOR AT ALFRED (LOWE AMSTERDAM).
2009 > 2013: FREELANCE CREATIVE DIRECTION, CONCEPT, ART & COPY FOR: LEUKWERKT WORLDWIDE (3
MONTHS), MCGARRYBOWEN/DENTSU LONDON, 60 LAYERS OF CAKE (3 YEARS), INSTINCT BBDO MOSCOW, TAXI
EUROPE (18 MONTHS), STRAWBERRYFROG, FITZROY, CHUNK, DAWN, BOHEMIA AMSTERDAM, FHV BBDO
AMSTERDAM, ENERGIZE, SUPERHEROES, STUDIO DUMBAR (2 MONTHS), TOTAL IDENTITY (12 MONTHS), XXS (2
MONTHS), TWOFISH, FORT KNOX.
2007 > 2009: SENIOR COPYWRITER MCCANN ERICKSON. (until my art director –their creative director– left the agency.
My loyalty was with him)
2007 > 2007: SENIOR COPYWRITER UBACHS WISBRUN. (until my art director left. I found a new one at McCann)
2004 > 2007: CREATIVE DIRECTOR OGILVY & MATHER. (until Ubachs Wisbrun (JWT) offered us more creative freedom
with less politics)
2004 > 2004: CREATIVE DIRECTOR BSUR. (until my former art director persuaded me to join him as creative
director/copywriter at Ogilvy)
2001 > 2004: SENIOR COPYWRITER FHV BBDO. (until my art director left)
2001 > 2001: DIGITAL CREATIVE DIRECTOR VBAT (ADVERTISING). (until VBAT was bought by WPP, who wanted VBAT
to focus on design instead of advertising)
1997 > 2001: COPYWRITER RESULT AND TRIBAL DDB. (until VBAT offered me a job as creative director)
1996 > 1997: ART DIRECTOR RESULT. (then Result was bought by DDB)
1993 > 1996: INTERACTION DESIGNER AT AND SOFTWARE & ART DIRECTOR AT INTERACTIVE CONCEPTS IN
ROTTERDAM. (until I took off for Amsterdam)
1993 > 1993: GRAPHIC/ INTERACTION AND TV DESIGN, ART DIRECTION AND 2D/ 3D COMPUTER ANIMATION
INTERN AT MORPHOSIS.NL (as part of graduating at the HKU)
30/ 06/ 1993: GOT MY BACHELOR’S DEGREE IN IMAGE AND MEDIA TECHNOLOGY AT THE RENOWNED HKU
UNIVERSITY OF THE ARTS UTRECHT, THE NETHERLANDS.

6. REFERENCES:
DON’T BE SHY. JUST DROP THESE HOTSHOTS AN E-MAIL:
BOB VAN DER LEE, MANAGING DIRECTOR OF THE WORLD RENOWNED DUTCH
DESIGN AGENCY TOTAL IDENTITY, ACTIVE IN BERLIN, SAINT PETERSBURG,
MOSCOW AND SEOUL: BVDLEE@TOTALIDENTITY.NL
JANNE KYTTANEN, FOUNDER OF FREEDOM OF CREATION AND CREATIVE
DIRECTOR OF 3D SYSTEMS (LEADING PROVIDER OF 3D PRINTING DESIGN-TO-
MANUFACTURING SOLUTIONS): HIM@JANNEKYTTANEN.COM
RODGER BEEKMAN, CCO OF 60 LAYERS OF CAKE, THE COLLABORATIVE
COMMUNICATION NETWORK ACTIVE IN AMSTERDAM, CAPETOWN, MOSCOW,
DUBAI AND DOHA: RODGER@60LAYERSOFCAKE.COM
(might e-mail addresses of these busy people have changed, just contact me:
dutchrodger@gmail.com)