20 Slide Presentation Explaining How B2C Marketers Can Use an Easy-Recall SMS Texting Short Code , as well as texting, in DRTV advertising and in loyalty and retention programs.

1. Texting
An essential customer
acquisition and
engagement tool.
1

2. Texting is
Easy, Instant, Casual and
Conversational
Why use texting?
A low-anxiety medium – consumers
will text even when their interest is
tentative and preliminary.
It is what people are already doing
while living their lives.

3. Texting is
Engaging
“Texts” can include more than mere
text. They can include links to
websites and apps, touch-to-call phone
numbers, store locators, coupons,
games, price alerts, downloads,
boarding passes, movie tickets, event
reminders, downloadable iCals and
vCards, GIFS, videos, pictures, and
animations.
.
Why use
texting?

4. 96% of smartphone users text. (Acision)
The average adult spends a total of 23 hours a week
texting. (USA Today)
The average Millennial exchanges an average of 67 text
messages per day. (Business Insider)
…and virtually everyone TEXTs.
Texting is the most widely-used and frequently used app on a
smartphone, with 97% of Americans using it at least once a
day. (Pew Internet)
A 2016 study reported that Android users touched their mobile
devices 2617 times per day, on average.
(blog.dscout.com/mobile-touches)
Text messages have a 98% open rate, while email has only a
20% open rate. (Mobile Marketing Watch)
It takes the average person only 90 seconds to respond to a
text message. (CTIA)

5. Often, when consumers see or hear a
marketing call-to-action, they’re in a
place where they can’t make a phone
call – they are driving, working, or
sharing time with others. And for many
products and services, marketers
simply prefer to drive traffic to
websites, where inquiries can be
handled efficiently and at scale.
.
Why offer texting as a consumer
response option?

6. 2. Promoting a URL invites people to open their
web browser, which:
(a) triggers the cost of Google paid search;
and
(b) sends prospects to wander off into the
search results, where they can be
diverted by Amazon and the competition.
If the goal is to drive traffic to a
website, why not simply offer a URL?
1. URLs can be hard to remember and difficult
to “thumb-type.”

7. Check out the following
examples of what Stiki’s turn-
key MMS and SMS texting
solutions can do.
Including a text response option in a
broadcast call-to-action allows the
audience to respond without opening
their web browsers.

8. Call Now
(800) PAY-LESS
Slim to TODAY (86329)txt
Text
Using Stiki, a consumer packaged goods
marketer sent consumers directly to their
web-based coupon distribution site.
SlimFast

9. Text
Slim
to
TODAY (86329)
Actual Screenshot from iPhone

10. Call Now
(800) PAY-LESS
Red Bull to TODAY (86329)txt
Stiki can promote events.
Red Bull
Text

11. Text
Red Bull
to
TODAY (86329)
Actual Screenshot from iPhone

12. TCPA rules had been unsettled.
It can be difficult to remember a 6
digit numeric texting shortcode.
A proprietary short code takes
months of effort and tens of
thousand of dollars to set up and
support.
Why hasn’t texting
been used more often
as a direct response
channel?

13. TCPA rules have been clarified – the FCC
has confirmed that it is ok to respond to a
consumer-initiated text.
Stiki now offers “easy-recall” shortcodes,
like TODAY (86329) or RADIO (72346).
Sharing a Stiki short code eliminates the
need for months of waiting time and tens of
thousands in set up costs.
What has changed?

14. Why Stiki?
Stiki offers fast access to universally supported
and widely shared texting shortcodes – with low
set-up costs.
Securing a proprietary texting shortcode requires approvals
from multiple cell phone carriers and intermediaries, tens of
thousands of dollars in set-up costs, and months of waiting
and delay. Stiki lets marketers offer a text response option
that can be ready and working in a matter of days. Stiki
already has secured the necessary approvals and access
through every major US cellular carrier – allowing a marketer
to launch a campaign quickly and inexpensively – using their
own brand, product, or category name as a “keyword.”

15. Why Stiki?
A solution that works with every phone and is familiar
to millions of TV viewers.
As of February 2017, Stiki’s “text _____ to TODAY (86329)” call-
to-action has been seen 400,000,000 times on TV.*
Stiki’s shortcodes work with virtually every mobile phone type
(Android, iPhone, Pixel, etc.) and every cellular carrier.
Stiki’s shared shortcodes enjoy widespread recognition
promoted by the combined efforts of multiple marketers.
*As of February, 2017, nearly 400 million impressions in over 10 million US households.

16. GET YOUR MESSAGE
READ AND ACTED ON
QUICKLY, BY SENDING
A CONCISE TEXT.
Texting as a Consumer
Engagement Tool
.
.

17. Consumers welcome (and even
expect) order and shipping
confirmations in the form of an SMS
text.
Many will also welcome and ask for
texted reminders and alerts regarding
limited-time offers and special
events.
Smart marketers use SMS texting as an
engagement and loyalty tool.

18. SMS texting is especially effective when conveying
information perceived as time-sensitive.
Examples:
Texted Order Confirmations
Texted Shipping Confirmations
Texted Alerts Re Limited-Time Offers to Redeem
Promoted Awards for Fewer “Loyalty” Points
Texted Alerts Re Price Drops or Impending Price
Increases

19. To cut through the
clutter, avoid the
email inbox and
SEND A TEXT.
Smart marketers use SMS texting as an
engagement and loyalty tool.

20. Robin Shapiro
CEO, GetStiki.com
txt Robin to TODAY (86329)
20
Robin@GetStiki.com