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7 Ways Supermarkets Are Changing the Way We Shop


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7 Ways Supermarkets Are Changing the Way We Shop

  1. 1. 7 Ways Supermarkets Are Changing the Way We Shop Robin S. Michel
  2. 2. #1 – Natural & Organic  Customers are demanding more choices about what they put into their bodies.  They’re eager to study labels to discover healthier alternatives.  They want straightforward definitions of what “organic” and “natural” really mean, what constitutes a “preservative,” and how much gluten those delicious cookies contain.
  3. 3. #2 – Sustainability  Retailers need to better educate customers about what is sustainably grown and what is sustainably raised.  As retailers, we have a responsibility to understand the sourcing of the products we sell.
  4. 4. #3 – GMO vs. Non-GMOs  There’s a lot of confusion—and thus controversy— about GMO products.  Retailers need to know what goes through a customer’s mind when he spies the words “genetically modified.”  It behooves us to help people understand that “GMO” isn’t necessarily a pejorative.
  5. 5. #4 – Local  I have a hard time thinking something is “local” if it trekked 250 miles or four hours.  To me, “local” means the product is made in the same city where it’s sold.  Only retailers that engage with local restaurants, local bakeries, and local specialty suppliers can claim this critical moniker.
  6. 6. #5 – Meals to Go  Today’s working men and women want fresh, healthy meals they can pick up on their way home.  The smart retailer will cater to this in-and-out experience.  It’s all about convenience for the time-challenged customer.
  7. 7. #6 – In-Store Cooking Centers  Some stores are offering cooking centers where customers can learn how to bring to life in their kitchen a picture-perfect, mouth-watering meal.  This allows employees to share knowledge with customers in a selling environment, and contributes to a more personal shopping experience.
  8. 8. #7 – QR Codes  Want to know more about the calorie count on that box of brownies? How about the ingredients in that supposedly healthier soup?  Increasingly, products are being packaged with QR codes.  Just because a customer is waving his iPhone around doesn’t mean he’s showrooming.
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