1.
CASE ANALYSIS OF “REEDSUPERMARKETS”.
Presented by:- Prasun Tiwari.
PGDM2/1521.

2.
Started by :- William H Reed in 1930. A
Over 190 stores and 2 regional distribution center in U.S by 2010. B
The competition in the retailers market is intense and the profit margins is low. C
Develop a plan to increase the market share (MS) of this company from 14% to 16% in the Columbus D
Market.
CASE SYNOPSIS

3.
CASE PROBLEM.
.
Sale is decreasingThreats from competitors are rising
Pricing strategies is not proper.Positioning in the mind of customer is wrong.
Targeting is wrong.Consumer taste and preference is changing
Customer reach is difficult.Lack in marketing tactics

4.
High price
Low price
Bad service Good service.
• Reed
• Galaxy
• Aldi
• Walmart
• Dollar general
• Family dollar

5.
3 :- Position themselves as a high price stores.
2 :- Not able to reach the customer .
1 :- Not able to observe the buying behavior of the customer.
4 :- Lack of information about the competitors.
INFRENCES ANDANALYSIS

6.
RECOMMENDATIONS.
Weekly customer appreciation sale.
Offer more private label brand.
Re position yourself as not a high price store.
Offering item in bulk as per customer.
Customer loyalty refund program.
Integrated marketing campaign.
Open more stores to reach customer.
RECOMMENDATIONS.
1
2
3
4
5
6
7

7.
Thank You.