PEOPLE MEDIA.pptx

1. PEOPLE MEDIA
DIFFERENT RESOURCES OF MEDIA AND INFORMATION
1. People Media
2. Text
3. Visual
4. Audio
5. Motion
6. Manipulatives / Interactive
7. Multimedia

2. PEOPLE-MEDIA
It is an assembly of people with a common interest where they become the main
means of mass communication. In other words, people are media themselves since
they have the ability for mass communication.
TRADITIONAL MEDIA HAS AFFECTED FILIPINOS IN THE PAST
 Pre-Spanish Era – knowledge was passed on through folk media and
indigenous forms of media. Careers: Town crier, messenger, community
scribe. Several journals on Philippine Studies, including a summary on
Philippine Communication Media, are available from Ateneo. You may find that
these make good reading materials and that select parts of the studies may be
given to the learners to read.

3.  Spanish Era – while education was limited to the elite, publication of books (i.e., Noli Me
Tangere and El Filibusterismo) and newspapers (La Solidaridad) advanced the
Propaganda movement which led to the people’s revolution against Spanish rule.
Filipinos at that time did not have a common language. Only the elite spoke and
understood Spanish. Thus, communication was limited. Pen names were used to avoid
political oppression. Careers: book writers, newspaper writer, editor, publisher,
copyreader, artist.
 American and Japanese Era – During this era, major newspaper (i.e. Manila Times and
Manila Bulletin), radio broadcasting and movies became available. Media was used for
propaganda by government and other groups. Careers: book writers, newspaper
writer, editor, publisher, copyreader, artist, cartoonist, reporter, producer,
broadcaster.

4.  Post-war Era – the golden age of Philippine Journalism. Advertising,
Communication Education, and press freedom flourished in this era.
Careers: book writers, newspaper writer, editor, publisher, copyreader,
artist, cartoonist, reporter, producer, media technicians, advertisers.
 Martial Law Era – Highlights of this era include the government takeover of
media and the press and the image engineering of the Marcoses in the name of
nationalism.
 Post-EDSA Era – People Power brought greater freedom for Philippine media.
During this era, the new Constitution recognized the vital role of
communication and information in nation-building. Press freedom
influenced the growth in media careers.

5.  Modern Era – Careers: web designer, online instructors, digital producers,
bloggers, animators, programmer, archivist, metadata analyst, data miner,
user experience designer, call center agents, virtual assistants.
PEOPLE IN MEDIA VS. PEOPLE AS MEDIA
People in Media – they are the people behind another form of media. They use other
forms of media such as text media, visual media, multimedia, etc. in disseminating
information and imparting knowledge.
People as Media – they are the MEDIA itself. The person serves as the medium for
another person to learn or acquire new knowledge.

6. PEOPLE IN MEDIA
 Media practitioners
 Provide information coming from their expert knowledge or first- hand
experience of events
TYPES OF JOURNALISTS BY MEDIUM
 Print Journalists
 Photojournalists
 Broadcast Journalists
 Multimedia
 Journalist

7. PEOPLE AS MEDIA
 Opinion Leaders
o Highly exposed to and actively using media
o Source of viable interpretation of messages for lower-end media users
o Opinions are accepted by a group

9.  Citizen Journalism
o People without professional journalism training can use the tools of modern technology
and internet to create, augment or fact-check media on their own or in collaboration
with others.

10.  Social Journalism
o Journalists are using social media to make their content available to
more people.

11.  Crowdsourcing
o The practice of obtaining needed services, ideas, or content by soliciting
contributions from a large group of people and especially from the online
community.

12. SOCIAL MEDIA
Social media is a catch-all term for a variety of internet applications that
allow users to create content and interact with each other. This interaction
can take many forms, but some common types include:
 Sharing links to interesting content produced by third parties
 Public updates to a profile, including information on current activities and
even location data
 Sharing photos, videos and posts
 Commenting on the photos, posts, updates, videos and links shared by
others

13. https://www.techopedia.com/definition/4837/social-media
A term used to describe a variety of Web-based platforms, applications, and technologies that enable
people to socially interact with one another online. Some examples of social media sites and
applications include Facebook, YouTube, Del.icio.us, Twitter, Digg, blogs and other sites that have
content based on user participation and user- generated content (UGC).
https://www.webopedia.com/TERM/S/social_media.html
Social media has enabled people to be channels of information, thereby becoming a medium of
communication.
There is no fixed classification of formats of social media. There is a wide variety of classification made by
different experts. New formats are continually emerging.

14. CHARACTERISTICS OF SOCIAL MEDIA
 Individualized, builds profiles (includes personal details, pictures, likes)
 Connects with friends and people (includes referrals by other friends or by
the site itself)
 Uploads content in real time
 Enables conversations (both private and public)
 Provides tracking (history and threads)

15. FORMATS & EXAMPLES OF SOCIAL MEDIA
 Relationship or Social networks – Facebook
 Micro-blogging – Twitter, Instagram
 Special interest networks – Linkedin, Pinterest
 Media Sharing – YouTube, Flickr
 Collaborative news -Reddit, Waze,
 Discussion Forums – Google Groups
 Group buying/merchant sites – OLX, Groupon, Dealgrocer
 Virtual worlds – Farmville, World of Warcraft, Secondlife, Minecraft

16. ADVANTAGES AND LIMITATIONS OF USING SOCIAL MEDIA

17. Cazeer progression
It has become easier to market
oneself through social media.
Connections and referrals are
established more quickly.
There is no separation of private and
professional. What is posted about the
private self may affect the professional.
Recognition
Instant recognition bythe wayof
simply liking a post can be very
gratifying and encouraging.
specific need for validation and
attention.
Social media hascreated a