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Networks providing the infrastructure for electronic top-ups of pre-pay mobile phones have been very successful. 2/3 of mobile phone users in the UK now are on pre-pay plans, creating a large market opportunity for the companies providing these networks. But with the mobile phone market reaching saturation in the UK, where next to look for growth opportunities?
Braden Kelley worked with a couple of firms in this industry to identify new revenue opportunities and to set a growth strategy for continued success. You will see in the slides the Industry Re-Think we arrived at and the new theme for the future to guide the business.