The first installment of CrowdBuild’s In the Trenches Series shares some perspective from clients using the technology to improve their business results.

1. In Focus Brands
“Creatively Practical”
www.infocusbrands.com
CONTACT: jilld@infocusbrands.com
May 23, 2017
CrowdBuild in the Trenches Best Practices Part 1
The first installment of CrowdBuild’s In the Trenches Series shares some
perspective from clients using the technology to improve their business
results.
CrowdBuild was the service originally created for the crowdfunding space to
make funding campaigns more effective and successful through a complete
suite of engagement and marketing/sales tools. Through its first 8 weeks in
market, numerous small businesses and non profits have also begun using it as
a stand-alone, low cost marketing solution with its CRM (client relationship
management), market automation and social media management features.
Nick Mathius, Project Manager of CrowdBuild, explains: “We have been
collecting data and feedback through an In Focus Brands’ continuous client
loop process for new feature development and to share best practices across
our market. The biggest takeaways from the first 2 months of use are: clients
should initiate a process for lead generation collection and action from day 1;
engaged communications with real-time intelligence leads to faster acquisition
and activation of clients and a simple CRM system must be used by all parties
(not just the sales/business development teams) in an organization to define
true target markets and to identify missteps as early as possible in messaging.”
Will Crowder, CEO and Founder of MyBackStory, a product invention
company, says: “We use CrowdBuild™ to send mass and personalized emails
to our investors/potential investor base and to capture new leads for our
upcoming crowdfunding campaign. It allows us to manage multiple metrics
and to keep track of data and contacts all in one place. We've learned how
CrowdBuild’s™ power can be effortlessly harnessed to attain metrics that
would have otherwise been cumbersome to attain. The result is less
downtime and more productivity – not to mention, happy investors who are
effortlessly kept informed of our progress via an easy to use, robust system.”

2. Brent Martin of ActivShot USA, an experiential golf technology that creates
engagement across multiple golf courses for users, and a former HubSpot user
states: “With all of my past companies and startups, I always struggled with
finding and qualifying the right crowd for my offerings, CrowdBuild solves
this with a user friendly marketing automation platform without all the bells
and whistles that I never used anyway in other programs. Its ability to
organize my campaigns and capture actionable data has made me more
responsive as a business development leader with the right message at the
right time. It is also the most cost effective solution that I have ever used”.
Currently, CrowdBuild’s international representatives continue conducting
seminars and talking tours to educate the target markets on the benefits and
functionality of the services.
In Focus Brands in collaboration with IFP Films are the creators the “In The
Trenches” Series which includes press, viral videos and a tv pilot for the
Travel Channel that travels the world finding and showcasing the human
entrepreneurial spirit against a constantly changing backdrop of culture,
scenery and locations.
# # #
EDA Funding (www.edafunding.com) is the newest venture between Autonomy
Distributors and In Focus Brands from their successful build out and exit of an
international, operational distribution firm in 2016. The company has 2 divisions: the EDA
Fund (a hybrid VC/PE fund that invests in existing firms that have attained sustainable
revenue for a number of quarters and are searching for next level partners) and CrowdBuild
™ .
IN FOCUS BRANDS (www.infocusbrands.com) is the branded, inbound business
development experts that have created, resurrected and/or managed over 128 diverse
businesses across industries and continents. Their integrated services of strategy, execution
and funding bring deployable teams and resources to our clients’ present needs and
structures branded systems and staffs that perform exceptionally for the future.
Diamond Point Co-Development Fund is a royalty-based fund started by Robert
Manasier and In Focus Brands that creates more flexibility during the startup phase and
focuses on delivering funding and resources to execute to a branded plan for proof of
concept or launch stage companies. http://www.infocusbrands.com/co-development-fund