Good Stuff Happens in 1:1 Meetings: Why you need them and how to do them well
A 6-slide marketing plan presentation on NG.CW
1. Introduction and situation analysis of
NGCW.
A non-profit organization since 1997 for craft and wood works by Mr. Arnold Geiger.
Became a training center for interns after university opening in 2008.
Current machinery: Turning lathe, Dremel, power sander, jigsaw, hand saw, the grinder.
Current products: Wooden toys and decoration items for Christmas and other occasions.
2. NG.CW’s current status. Small Pdn.
Decorations: Necklaces, vases, bangles,
ecetra.
Wooden Train models.
3. Marketing objectives.
To expand the company in to a learning organization.
To introduce new potential products in the company.
To find new market opportunities.
To add new strategic partners in to the company.
To increase sales from existing customers.
To add at least 5o new customers in to the business by 2020.
4. SWOT ANALYSIS
Strengths.
Use of recycled wood for pdn.
Stable domestic power supply.
Presence of different machines.
Both local and foreign customers.
Experienced and dedicated mentor.
Flexibility in production.
Weaknesses.
Limited number of workers.
Reliance on small production.
Limited storage house.
Dependence on left over wood.
Opportunities.
Sale of new potential products.
Expansion to global market.
Attraction of more donors.
Becoming the regional monopoly in
wooden toy supplies.
Threats.
Rising competitor(s).
Threats of high taxes.
Substitute products from metal crafties.
Excess capacity.
5. Marketing mix strategies-(4Ps).
Product: New features, high quality, packaging, JIT.
Price: Mini price, auctioning for determine price.
Place: mall kiosk, boutiques, supermarkets, catalog, social media.
Promotion strategy:
I. samples to schools and organization.
II. Organizing NG.CW’S market day(s)
III. Event participation and selling.
IV. Direct selling along the lake.
V. Advertising through local radios and Televisions.