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Influencer Marketing Use Case in Insurance Industry - Video Promotion and Product Awareness for a Popular Life Insurance Brand with Bloggers

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Reaching the Equivalent of the Entire Population of 3 Mega Cities* in just 3 days!

Birla Sun Life Insurance Company Limited (BSLI) is one of the leading life insurance companies in the country and has contributed significantly to the growth and development of the Indian life insurance industry.

The brand's objectives were to:
- To amplify the release of Birla Sun Life Insurance Video creating 35 blog posts and multiple social shares in the period of 3 days
- To emphasize the motives behind opting for Life Insurance and to create an emotional connect with users
- To generate stories around the campaign theme of "Khud Ko Kar Buland"

Drawing from the Ripple Links Panel, influencers from the categories of Parenting, Personal, Finance and Lifestyle were engaged. These influencers watched the video it and generated stories from their personal lives to match the theme of "Khud Ko Kar Buland".

High-quality content was generated around the theme through blog posts. These were amplified on Twitter and Facebook. Timing was crucial for this campaign and extra efforts were made to ensure that posts went up on time on the designated day.

The campaign resulted in:
- 35 blog pickups
- 60,000+ Twitter Reach
- 1,45,000+ Facebook Reach
- 9,25,000 Web Reach
- 2,05,000 Total Social Reach
- 11,30,000 Total Reach

Published in: Marketing
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