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Asian paints utilising influencers to cement asian paints position as a thought leader

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Asian paints utilising influencers to cement asian paints position as a thought leader

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Asian paints utilising influencers to cement asian paints position as a thought leader

  1. 1. Influential Bloggers Engagement Case Study by Ripple Links e—* . *I ’ r A t . ‘I ‘ I ‘I ‘E’ ll 1 E : ¥‘H, ~’= ' RIPPLELINKS , ] L/ ’/~ — __£. ~T. .- . Goog| e Loves Blogs . Bloggers Love Social Media . Readers love Bloggers . Bloggers have a longer shelf life . Increase digital footprints & Share Of Voice "The smaller the Community Online services most likely to influence a purchase the greater the influence" 3 Retail Sltes =1 I: ‘”* Brand Sltes e . E . . . AGREE E. - A. ~ * - Blogs V DISAGREE Facebook I 0 9 Groups / Forums I Community Size I BRAND S OBJECTIVES Light it up! : Several bloggers contended that Paint your Home : Over 90% of bloggers stated spaces with large amounts of natural light can that a beautiful home was one that had beautiful, brighten up even the smallest spaces and translate high quality paint from a well respected trusted into a beautiful home. Several also put forward brand like Asian Paints. They also addressed the ideas on how the selection of lighter , pastel and fear that painting can be cumbersome and white paints can aid in creating a expensive process but that this can be well lit atmosphere I overcome by utilizing Asian Paints »-' , ‘* Home Solutions. . I 4/ 0 I . _ _ aglantjalncs Home IS where the heart Is: Express Yourself: Bloggers wrote ‘ " , that the key to having a beautiful ' '~— #7“ / K‘ ' alnbtegiltri23SI: :'nJ: ;°§g: rfn: :_: Jtt: ;: home IS If the space IS a reflectlon of i yourself and your personality. Several explored Asian Paints Inspiration Ideas like a Highlight Wall or the use of stenciled designs to allow their home to stand out and be recognised as a extension of themselves. just a well decorated set of4 walls but rather a place where dreams came true and families lived together. Many bloggers remembered with nostalgia the Asian Paints ad 'Har Ghar Kuch Kehta Hai ‘with the Army Captain as an ad that resonated with them emotionally. CAMPAIGN — APPROACH, THEME 8: PLACEMENT APPROACH 6-p asianpaints égggaiour THEME 3, p| _AcEMEN1' GREAT WAYS TO CREATE A BEAUTIFUL HOME - BLDGGER CONTEST OVEV 500* bloggers 30055 Vail‘ H“. W iii ‘ é Bloggers were asked to write on 0US Categories including Home ' H31)‘ . . the theme — "GREAT WAYS TO and DéCOT, Lifestyle, Fashion, ' ‘ « CREATE A BEAUTIFUL HOME", Parenting’ Business’ women in e E - - - embed the link to the APHS site the panel of Ripple Links were _ ' ‘ — 1* invited personally to participate in the campaign An exclusive landing page was built H» (in / n IOIl(lhMbI701l . ... .m». ~.. Lrvuuvvn Iocuumm A7 ‘I 1: "eat: {if}? __ Mania: Q Q Q g DUIJVD: v-we --r«>. ... .u. .«. . my---. n.. «.. .« n-. m.. ..». . u, ..y. ... ..-. ., r-. ..n. ... .-. » vcnujru . -.. .._. ... .. ,.- . ... .,, .. . .-. .,. .. . .m~n, ». uwv . .‘. .¢ ~wI~ um. .. wan: -. CONTEST DETAILS an-u rm um. Herr RESULTS — TOTAL NO. OF BLOGGERS PARTICIPATED 89, WITH 23 PREMIUM BLOGGERS TOTAL NO. OF USER GENERATED COMMENTS IN THE BLOGS - 1120 OVER 88% OF THE BLOGGERS WHO PARTICIPATED IN THE CONTEST WERE FEMALES , I E E l A. * ~ ovER 25% or THE BLOGGERS HAD AN ALEXA RANK or LESS THAN i I 2 j A » r L ‘ 1,oo, ooo l ‘ > “ 4 ‘ ‘ . , It _ JUMP IN ALEXA RANK (ASlANPAINTS. COM) FROM 2,133 To 1295 . Wu. BLOG READERSHIP . >17,ao, ooo + SOCIAL REACH >1s25o - >1,25,960 3%»: :1.-$.11 _{. |[l"«_'/1 '. ‘£~_«’. I.'3_I: ',I; l"5'

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