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Dell leveraging influencers to create product buzz and reach dell's tg

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Dell leveraging influencers to create product buzz and reach dell's tg

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Dell leveraging influencers to create product buzz and reach dell's tg

  1. 1. ac: n:lii'iar‘y znattery lite and RIPPLE LINKS E / Top bloggers across categories were invited to participate. " < They were to move away trom the standard review procedure and custom create content around the Dell Venue tor their hlog. Entice Point of Market Entry tor consumers in the Tablet category to place the Dell Venue Tablet in the consideration set, alter reading : various co-created usage content. E . <_ I Bloggers were asked to treat the Dell Venue tablet as a companion device and the posts were to he usage scenarios rather than reviews t J Bloggers were asked not to locus on specitications or leature- heavy posts but rather explore them in their hlogging activities and communicate the innate utility of the product I Bloggers were also encouraged to experiment with video and share the posts on social channels E. X was Ripple Links worked closely with the intluencers to ensure that the Brand’s IHESSHQB was amplitied through social CIIHHIIBIS ensuring the usage scenarios gained higher visibility with the TG. More than ttlgtflla 464 1283 83553+ Bloggers Participated gang; 0; me cnmmms memd Average Twitter Total Twitter Reach Bloggers Engaged in the hlogs F°"°W°'5 9388 267753+ 22,75,000+ 351 ,3D6+ 2,626,306+ Average FB Followers Total Facohook Reach ot the Bloggers web Reach soclal Reach Total Roach Explore how intluencers can Maximise your Brand‘s ach le f~. ".’. .

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