Dell leveraging influencers to create product buzz and reach dell's tg
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RIPPLE LINKS E
/ Top bloggers across categories were invited to participate.
" < They were to move away trom the standard review procedure
and custom create content around the Dell Venue tor their hlog.
Entice Point of Market Entry tor consumers in the Tablet category to
place the Dell Venue Tablet in the consideration set, alter reading :
various co-created usage content.
E . <_
I Bloggers were asked to treat the Dell Venue tablet as a
companion device and the posts were to he usage scenarios
rather than reviews t J
Bloggers were asked not to locus on specitications or leature-
heavy posts but rather explore them in their hlogging activities
and communicate the innate utility of the product
I Bloggers were also encouraged to experiment with video and
share the posts on social channels E. X
Ripple Links worked closely with the intluencers
to ensure that the Brand’s IHESSHQB was amplitied through
social CIIHHIIBIS ensuring the usage scenarios
gained higher visibility with the TG.
ttlgtﬂla 464 1283 83553+
Bloggers Participated gang; 0; me cnmmms memd Average Twitter Total Twitter Reach
Bloggers Engaged in the hlogs F°"°W°'5
9388 267753+ 22,75,000+ 351 ,3D6+ 2,626,306+
Average FB Followers Total Facohook Reach
ot the Bloggers web Reach soclal Reach Total Roach
intluencers can Maximise your Brand‘s
f~. ".’. .