Rio Info 2010 - Seminário de Tecnologia - Integracao de Servicos - Eduardo Prado - 02/09

4. MVNO: Principais Players MVNO = Mobile Virtual Network Operator MVNO é uma companhia que fornece o serviço de telefonia móvel mas não possui uma licença própria de alocação de espectro de freqüência. MNO = Mobile Network Operator MNO é a operadora convencional de telefonia móvel (ou incumbente ) que fornece a alocação de espectro de freqüência para viabilizar a operação de uma MVNO. MVNE = Mobile Virtual Network Enabler MVNE é a empresa que auxilia a MVNO proporcionando a ela uma plataforma rápida e competitiva comercialmente, minimizando os dispêndios de capital antecipados, e a necessidade de uma grande expertise em telecom, habilitando as organizações de marketing e vendas da MVNO para focar na aquisição do cliente e na redução dos riscos dos investimentos. MVNA = Mobile Virtual Network Aggregator MVNA = MVNE + Capacidade de Atacado de voz de dados através de Contratos competitivos com as MNOs

5. MVNO Value Chain (Example 2)

6. MVNO Types & Functionalities – Ex. 2 Dealer Branded Sales Partner Classic Service Provider (SP) Enhanced Service Provide (ESP) Network Service Provider (NSP) Mobile Virtual Network Operator Mobile Network Operator DEALER BRANDED SKINNY MVNO THIN MVNO THICK MVNO FULL MVNO MNO Radio Network (Spectrum license) MNO MNO MNO MNO MNO MNO MNO Number Ranges (IMSI, MSISDN) with distinct MNC MNO MNO MNO (Numbering range use to be assigned to MVNO) MNO (Numbering range used to be assigned to MVNO) MVNO has distinct numbering range and might have distinct MNC MVNO has distinct MNC and Numbering range MNO Core Network (MSC, IN, HLR) MNO MNO MNO MNO MVNO can own some of core elements MVNO MNO Service Platfoms (SGSN, GGSN, SMS-C, MMS-C, etc..) MNO MNO MNO MVNO can own some of Services Platform MVNO MVNO MNO Billing MNO MNO MVNO MVNO MVNO MVNO MNO Customer Care MNO MNO MVNO MVNO MVNO MVNO MNO

7. MVNO Types & Functionalities – Ex.2 Dealer Branded Sales Partner Classic Service Provider (SP) Enhanced Service Provide (ESP) Network Service Provider (NSP) Mobile Virtual Network Operator Mobile Network Operator DEALER BRANDED SKINNY MVNO THIN MVNO THICK MVNO FULL MVNO MNO Tariff MNO MVNO can negotiate different tariffs with MNO MVNO MVNO MVNO MVNO MNO Custom SIM MNO Can be powered by MNO MVNO can issue own SIM MVNO can issue own SIM MVNO MVNO MNO SIM Branding MNO Issue own brand powered by MNO. Can be co-branded MVNO MVNO MVNO MVNO MNO Branding and Advertising MNO MVNO MVNO MVNO MVNO MVNO MNO Distribution MVNO Can also be sold by MNO MV NO MVNO MVNO MVNO MNO Customer Ownership MNO MNO MVNO but hosted by MNO MVNO but hosted by MNO MVNO MVNO MNO

8. MVNO: Examples

9. MVNO: Architecture Example GMSC MSC HLR AuC VLR EIR BSC GMSC HLR MNO Full MVNO Radio Access Network (RAN) SGSN GGSN IN IN GGSN SMS-C SMS-C AuC EIR MSC VLR BSC Radio Access Network (RAN) PSTN SS7 MNP MNP

14. Critical Success Factors Launch Risks & Entry Barries

17. Value Proposition

20. MVNO: Top 10 Worldwide Market Country Regulatory Position # MVNOs per Mobile Operator # MVNE per MVNO Operator Comments Germany 59 MVNOs = Vodafone (15); E-Plus (18); O2 (7); T-Mobile (19) 02 MVNEs = Vistream (7); Moconta (3) There is no legal basis for mandatory access to mobile operators’ networks for MVNO. They currently have to find solutions through commercial negotiation. Netherlands 56 MVNOs = T-Mobile (6); Vodafone (10); KPN (40) 04 MVNEs = Teleena (4); Telfort (2); Aspider (3); Debitel MVNE (3); Elephant Talk Communications (3) Although no official arrangements for MVNOs are in place, the government has determined that access should be granted on a reasonable cost basis with regard to interconnection. USA 54 MVNOs = AT&T Wireless (17); Nextel (2); Sprint (23); T-Mobile (1); Verizon Wireless (11) 05 MVNEs = Ztar Mobile (2), Credo Mobile, telSPACE (3), Telispire (2) and Telcordia (4) The government has refrained from regulating operators with regard to MVNOs. Mobile network operators have no obligations to carry traffic for MVNOs, nor are they restricted or limited in their ability to do so. Belgium Facilitate Launch of MVNOs 48 MVNOs = Base (39); Mobistar (5); Proximus (4) 02 MVNEs = Transatel Solutions (4) and United Telecom (1) United Kingdom (UK) Facilitate Launch of MVNOs 40 MVNOs = 3 (2); O2 (7); Orange (9); T-Mobile (10); Vodafone (12) 02 MVNEs = Gamma Telecom and Mfonex The government has given free rein to operators with regard to MVNOs. Mobile network operators have no obligations to carry traffic for MVNOs.

22. MVNO: Some Examples

23. MVNO: Some Examples

24. MVNOs: Know How of América Móvil MVNO MNO MVNE Launch & Group Services Tracfone Wireless (USA) AT&T Wireless América Móvil Mobile Services: Voice, Pre-pay, SMS and International Roaming Focus: Latin American market Tracfone has 10 millions of subscribers

26. Níveis de Integração com um MVNE Torres Nível de Integração # 1 – Network Level Signaling & voice for triggering the IN to manage the call control # 2 – Provisioning Level Interface for submitting command to HLR (SIM activation, SIM deactivation, Mobile Number Portability, change MSISDN, SIM Swap …) # 3 - Mediation Level Interface for exchange of CDR’s, especially in case basic services can’t be controlled in real-time (ex: sometimes the case for SMS in Roaming) and for MNO to provide Wholesales CDR’s # 4 – SMS Interface SMS Bulk interface for sending bulk SMS to MVNO’s customer database like Marketing campaigns, voice mail notifications, top-up notifications …

27. OSS/BSS – Effortel (Belgium)

28. Muito Obrigado … !!!

29. Contato Eduardo Prado Consultor de Mobilidade e Novos Negócios (11) 7626 0577 E-mail: [email_address]