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Tows analysis on Walton
1. Tows ( Matrix) on
Rifat Nahar Ritu
ID no:1310303030
MK460 –Strategic Marketing
2. Strength
Opportunities
• Duty free and reduced tariff in
non-European countries
• IT and technology sector
flourishing
• Increasing demand for
electronics appliance and
devices
SO Strategies
•Must enter exporting to earn
foreign currency
• Create innovation in products
and increase product line e.g.
laptop
WO Strategies
• Provide training to achieve
efficient workforce
• Invest in their R&D and
advancement of technology
to grab more market share
Threats
•Political unrest hampers sales
• Entry of more competitors in
the market
ST Strategies
•In house monitoring team- updating
about external environment
•Improve Online buying presences with
bkash payment system for convenient
purchase
WT Strategies
•Involve in interesting
activation program and
special offers in non- seasonal
period to build report with
customer to induce sales
Internal
Factors(IF
AS)
External
Factors(EFA
S)
•Strong Local Presence
•Low Priced Quality
Product
•Wider Range of Products
•Only Company to
Manufacture Motorbike
Weaknesses
•Lack of Skilled Manpower
•Unable to Capture High Income
Group
•Reliability and Trust
•Customer service