2. overview projectstatement
1. Meet the Team
2. Market Research
3. Campus Outreach
4. Events
5. Next Steps
!
The purpose of our project is to
expose the Sambazon product
and its brand to the UC Berkeley
community by
strategically coordinating
on-campus events and
marketing campaigns to
students and student
organizations on campus.
!
10. Demographics
Market Research | Campus Outreach | Events | Next Steps
Conducted a survey with 320
responses about Sambazon
& acai awareness
79%
think it’s a
good idea;
but don’t
always buy
OSF
11%
always
buy OSF
Indifference to
eating organic,
sustainable food
11% don’t
think about it
71%
28%
1%
11. Initial Brand Awareness
Market Research | Campus Outreach | Events | Next Steps
75%
have heard
of acai bowls
26% have
bought
Sambazon
12% brand
sounded
familiar
15% has
heard of
Sambazon
have never
heard of
Sambazon
47%
10% have
never heard
of acai
15% have never
tried acai
12. Market Research | Campus Outreach | Events | Next Steps | Conclusion
CAMPUSOUTREACH
14. Market Research | Campus Outreach | Events | Next Steps
California Triathlon Team
150 Members Bearathalon 6 Sponsors
15. Market Research | Campus Outreach | Events | Next Steps
Greening the Greeks
Organization Promoting
Sustainability in Greek Life
Serve 60 Chapters
Organize
Sustainability Events
Towards Zero
Waste by 2020
16. Surf Team at Cal
41 Members
State wide
competitions
Sponsorship
Opportunity
Market Research | Campus Outreach | Events | Next Steps
17. Market Research | Campus Outreach | Events | Next Steps | Conclusion
EVENTS
18. Official Events
Market Research | Campus Outreach | Events | Next Steps
Cal Triathlon
Team
competition
Samples given
to athletes at
the end of the
race
Free yoga class
at Lululemon
on College
Avenue
About 30
people in class
Oregon vs.
Berkeley Game
Day
Distribute
outside of
tailgate near
Memorial
19. f
Sustainability Plaza
410 interested
attendees on
Facebook out of
787 Shares
Sproul Plaza
actively captures
the attention of
thousands
202 people
excited about
event in 1 day
Market Research | Campus Outreach | Events | Next Steps
20. Purple Palooza Party
Why?
Sambazon Exposure
Promote sustainability
Have fun
What?
Tie dye old, white t-
shirts with natural
purple dye
Give out free
samples
Market Research | Campus Outreach | Events | Next Steps
21. Farmers Market
• Showcase sustainable side of Sambazon
through sponsorship of local farmer’s
market
Sustainability Advertisement
• Draw in healthy, organic oriented people
into event to showcase Sambazon
Appeal to Target Market
• Initiate a social media challenge with hash
tag to promote event
Social Media Element
Market Research | Campus Outreach | Events | Next Steps
