ADV420 Final Powerpoint for our digital marketing strategy.

1. BY: RICKY RUIZ
ALL WE DO IS WIN.

2. OVERALL
• Very solid fan base nationally and globally
• Well known and easily recognized colors/symbol
• Mostly positives, but a few negatives
• Tickets and merchandise are most important forms of revenue
• Key analytics to analyze
• $250,000/Month budget

3. SOCIAL MEDIA
• Target Instagram
• Our audience
• Facebook streaming
• Partnerships

4. SNAPCHAT
• Best social media account we have
• Growing exponentially
• Huge view count and fan interaction
• Easy to do giveaways

5. GENERIC WEBSITE
• Biggest downfall for the Lakers
• Needs to be redesigned within NBA guidelines
• Might take a big portion of first months budget
• Redesigned merchandise store
• Simple yet sophisticated

6. ONLINE ADS: PPC, DISPLAY, SOCIAL
• PPC and Display:
• Redesigned display ads with pixels
hidden in them
• Vibrant colors
• Brighter
• Social:
• Cool photos
• Unique
• Stick to times
• Target audience

7. INBOUND
• No emails
• Simple sign-up for the updates
• Goes through our app and can earn
points
• Tracking our fans using analytics
• New Mobile App
• Tickets, merchandise, other sales
• Possible game
• Point/coupon system

8. THE APPLICATION
• Big portion of our budget
• Going to target our core values and audience
• Easy, but will get challenging
• Watch for exploits
• Come up with a good point system that we can use to determine coupons and
sales
• Basketball related

9. ANALYTICS
• Downloads
• Ticket sales/merch sales
• Followers/impression ratio for Instagram
• Views for display ads
• Other metrics to measure
• Views for YouTube videos

10. THE END
THANK YOU