Turn Key internet business solutions for Real Estate Brokers and Agents. Sales opportunity management systems for Individuals, Teams and Brokers. Lead generation & Lead Convesrion Experts.

1. www.realprosystems.com Real Pro PlatinumandYour Business in 2010 Tara Sybrant Caine O’Brien

2. It’s 2010. Budgets are tight, qualified buyers are harder to find. Generally a buyers market. Can’t leave anything to chance. Business discipline is the key to success. Consistent lead generation Timely lead follow-up is essential for conversion. Paying attention to active prospects is urgent. Staying on top of pending deals is critical. Understanding and managing the entire business pipeline across your team gives you the edge www.realprosystems.com © 2009 Real Pro Systems

3. Real Estate Sales and Marketing Process www.realprosystems.com © 2009 Real Pro Systems

4. Business Challenges Across the Pipeline www.realprosystems.com Active Prospects Pending Deals Closed Deals Awareness Lead Gen Incubation Did the lead get called? Is the agent following up properly? Do incubated leads know which agent to call? Does each agent get enough “branding?” How does closed business look for each agent? Is each agent successful? How do they stay in touch with past clients? How do they get referrals? Does one agent have a higher or lower conversion rate? How big is the prospect funnel for each agent? Is there a clear plan of attack for each prospect? Can I predict my business a few months out? How does pending business look for each agent? Is there a clear plan for getting each deal closed? What’s my business volume going to be this month or next? Does each agent on the team have compelling internet presence? Are their websites optimized for their specialty? Does the branding reflect their independence and their role on the team? Is each lead clearly assigned to an agent? Did the agent acknowledge receipt of the lead? Does the lead need to be reassigned? Am I generating enough leads to “feed” my team?

5. Goals for Real Pro Platinum Provide comprehensive business pipeline management and analysis Provide enhanced “automated” lead generation Provide a robust team solution Integrate a broad spectrum of online tools typically isolated in “islands of automation.” A complete solution that puts everything in one system www.realprosystems.com © 2009 Real Pro Systems

6. One multi-user system One user interface One vendor Instant visibility, insight and control No more duplicate data entry Platinum- Everything in One System www.realprosystems.com © 2009 Real Pro Systems

7. Platinum Business Dashboard Spans Pipeline Business at-a-glance Across the team, or For each team member www.realprosystems.com © 2009 Real Pro Systems

8. www.realprosystems.com © 2007 Real Pro Systems Instant Insight – Across the whole pipeline

9. Proven PPC Service Generates More Buyer Leads www.realprosystems.com © 2007 Real Pro Systems Real Pro Systems manages your PPC advertising- drives leads to your stealth site Platinum lead panel showing lead source Stealth Site with Integrated IDX

10. Stealth Website Marketing and Lead Generation www.realprosystems.com © 2009 Real Pro Systems Seller Stealth Site Buyer Stealth Site What homes for sale interest me? How much is my home worth? Short Sale Stealth Site How can I get out from under my mortgage? Unbranded websites feature a service you offer Promote offline (e.g. postcards) Pay-per-click advertising Link from main website © 2008 Real Pro Systems

11. Lead Sources and Intelligent Lead Distribution Leads from RPS Stealth sites Main website registration Etc. Leads from other sources #1 Expert, Realtor.com, etc. Live feed via email notification Criteria-based, round robin or any combination www.realprosystems.com © 2009 Real Pro Systems Rob Levy Team Alicia Rob Levy Team

12. Lead Notification and Follow-up “on-the-fly” Lead notification comes via email Agent calls lead Agent clicks through notification email to actual lead record Adds notes Changes status Can even promote to prospect www.realprosystems.com © 2009 Real Pro Systems New/untouched leads highlighted in red (desktop view)

13. More Lead Info Available on Desktop www.realprosystems.com © 2009 Real Pro Systems Status of each lead visible Track lead’s IDX Activity Take notes, set reminders, etc.

14. Automated Follow-up System www.realprosystems.com © 2009 Real Pro Systems Branded stationery Drip campaigns Pre-written, but customizable Can create custom drip campaigns Leads are automatically assigned to appropriate campaign Monthly e-Newsletter

15. Lead Flow: Inspect what you expect www.realprosystems.com © 2009 Real Pro Systems

16. Promotion from Lead to Active Prospect Budget, intent and timeframe distinguish lead from active prospect Probability assigned by agent as a judgment call These factors are used to project sales pipeline www.realprosystems.com © 2009 Real Pro Systems

17. Managing Prospects Prospects managed separately from leads Buyer and seller information tracked uniquely Assigned agent works each side of transaction Prospect details can include action plans (checklists) www.realprosystems.com © 2009 Real Pro Systems

19. Blackberry

21. Team Meetings Become Pipeline Review with Platinum Each agent on the team: Reviews status of new leads for week Reviews leads promoted to prospect Reviews status of each active prospect Reviews pending deals Reviews closed deals One system = one version of truth www.realprosystems.com © 2009 Real Pro Systems Leads by Agent Pending and Closed Deals by Agent Active Prospects by Agent

22. Compelling Web Presence Pulls Organic Traffic www.realprosystems.com © 2007 Real Pro Systems Main Website Agent Blog SEO-friendly Content

23. Website Attributes www.realprosystems.com © 2009 Real Pro Systems Search Engine Friendly Highly Customizable Flexible Lead Capture Targeted Landing Pages

24. Agent Blog Integrated into website Full HTML Embed video, etc. RSS Blog directory submission SEO-friendly Site map submission Twitter integration Etc. www.realprosystems.com © 2009 Real Pro Systems

25. Showing Feedback: Sellers Take Action So Their Home Sells www.realprosystems.com © 2007 Real Pro Systems Listing Agent or Client Requests Feedback 3. Showing Agent Follows Link and Completes Report 2. Email Request Goes To Showing Agent Report for Seller Summarizes Results

26. Tasks and Action Plans Bring Coordination Set tasks for yourself or others on the team Follow-up reminders on leads and prospects “Action Plans” schedule tasks across the team automatically (e.g. deal goes pending) www.realprosystems.com © 2009 Real Pro Systems

27. Calendar Across the Team www.realprosystems.com © 2009 Real Pro Systems

28. Calendar for Task Management www.realprosystems.com © 2009 Real Pro Systems

29. Daily Task List Email www.realprosystems.com © 2009 Real Pro Systems

30. Team Support Team consists of Agents with a Real Pro Platinum, Gold, or Silver website system, or Agents using Platinum CRM only Team members Can share in lead routing capability with Platinum team Can use prospect management features of Platinum team Have their pipeline information automatically included in team reports Use drip email campaigns Can use all CRM functions including mobile device interface Share in calendar, tasks, and action plans Platinum agent has visibility into Team member’s leads Team members can only see their own leads/pipeline www.realprosystems.com © 2009 Real Pro Systems

31. Team Configuration Example Platinum CRM Users Agents who don’t need a website Transaction Coordinator Listing Manager Etc. www.realprosystems.com © 2009 Real Pro Systems Silver Agent Systems Platinum System

32. Real Pro Platinum- the All-in-One System Single “system of record” for the whole team Business-focused Top-down visibility Lifecycle CRM Instant insight Unprecedented control Powerful lead generation Accountability across the team Compelling web presence Amazing value www.realprosystems.com © 2009 Real Pro Systems

33. Transform Your Team with Platinum Instant visibility, insight and control Know the status of every lead, every deal Track agent performance, focus help where needed Improve productivity Everything in one system, better organization Mobile interface – keep records up to date on the fly Generate and convert more leads Buyer stealth site with integrated IDX; activity tracking Seller stealth sites Main website Total Access www.realprosystems.com © 2009 Real Pro Systems

34. Real Pro Platinum Pricing Single Agent System Setup $2,499 - Includes setup for system, IDX, PlatinumLeads Monthly service $ 299 + PlatinumLeads budget Team System Setup $2,999 - Includes setup for system, IDX, PlatinumLeads, team members’ stationery Monthly service (up to 5 users) $399 + PlatinumLeads budget Additional team members 6 – 10 users, $ 20 per user 11 – 20 users, $17 per user 21 – 50 users, $15 per user www.realprosystems.com © 2009 Real Pro Systems

35. How can I explore Real Pro Platinum further? Call us for a free consultation: 541-743-8510 Needs analysis Assessment of fit No obligation Email us at Sales@realprosystems.com to receive additional information including: Product Brief White Paper: Applying Sales Pipeline Management to Real Estate Platinum Leads Description of Service Visit www.realprosystems.com Business process self-assessment More screenshots of the product Next Real Pro Platinum webcast: Wednesday January 20th, at 11:00 PST. https://www1.gotomeeting.com/register/134743712 www.realprosystems.com © 2009 Real Pro Systems

36. www.realprosystems.com © 2009 Real Pro Systems

37. Product Offering Summary www.realprosystems.com © 2009 Real Pro Systems Entry Level Agent System Intermediate Level Agent System Advanced Agent /Team System Real ProSilver Real Pro Gold Real ProPlatinum Professional Services: Design, Customization, SEO, Pay-per-Click, Podcast Exemplary Client Care