Simple User Based Resource Oriented Segmentation Architecture - SUBROSA… a new way to use electronic keys, aka passwords. Current passwords, as we read almost daily in the news, are easily hacked since they are based on simple words or phrases. A person’s cognitive and/or emotional imprints cannot be hacked and are the new password via SUBROSA. Gone are the days of numerical or word based passwords. Your password can now based on pictures, videos, music, or even documents. SUBROSA builds passwords based on a user’s cues regarding visual, emotional, cognitive, or just a favorite pic. This makes SUBROSA based keys impossible to figure out as each user would have different cues, even from the same resource. After all you cannot hack the heart and with SUBROSA, the user just remembers a few easy segments of memorable files. Now, a hacker is faced with passwords that are not 10 characters long but 10s of thousands of characters long thus raising the level of password complexity several degrees of magnitude and yet keeping the generation of such a password a very simple user task.