Startup Grind Sacramento will be hosting a free virtual workshop featuring DJR Garcia CFO, Gabriel García who will review familiar convertible instruments that startups often use for early-stage financing, analyze pitfalls that founders make with respect to diluting their equity, and discuss the importance of hiring a professional service team to avoid catastrophic legal and accounting errors when taking on outside investment.
Startup Grind Presentation_KISS, SAFE or Convertible Note (091322).pdf
1. KISS, SAFE, or Convertible Note?
Understanding Early-Stage
Financing Instruments
For Startup Grind
September 13, 2022 • Presented by Gabriel S. García
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Deborah J. Rotenberg
STAKEHOLDER / CEO
Allow me to introduce myself…
GabrielS. García
Shareholder / Chief Financial Officer
DJR García, A Professional Corporation
I amuniquely positionedto counsel startups
businesses because:
• I have a tax law degree which helps guide clients’
decisions based on potential tax liabilities
• I have worked in Silicon Valley as a private
equity/M&A attorney
• I have experience in a Fortune 100 legal
department
• I have started three of my own businesses
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Overview of early-stage financing instruments
SAFE
KISS
Convertible Notes
Mistakes startups make when issuing equity
Why a professional services team is a must-have
Legal counsel
Accountants
Others?
Agenda
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Basic concept
The investor provides funding to the company in exchange for the right to convert its investment
to equity upon some future event
When an equity round is raised and preferred shares are issued, the investor will receive shares in
the subsequent offering, often at a discount to the price that other investors pay in that offering.
Rewards first-in-time investors by “getting in early”
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Valuation cap vs. discount
Valuation cap – provides a maximum ceiling of the company’s valuation at which the
convertible instrument investment will convert, regardless of the valuation determined by
the priced round investors in the equity financing.
• Val.Cap=$5M butpricedroundvaluationis$8M;convertibleinvestmentconvertsasthough itisat$5M
Discount – provides for the convertible instrument investment to convert at a discounted
price per share that is less than the price per share for the priced round investors in the equity
financing.
• 20%discountmeansifpricedroundinvestorsarepaying$1.00/share,convertibleinvestmentconvertsat$0.80/share
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This is the most common
rationale as early-stage
companies donot have a long
enough track recordto
provide reliable data for
corporate valuation.
Company valuation
hard to determine
Rationale for using convertibles
Investors whobelieve in your
company will probably never
get a better priceper share
than through an early-stage
convertible instrument.
Opportunity for the
largest discount
Convertible instruments are
often usedin friends and
family rounds because these
are the investors whobelieve
in your company the most.
You have a team of
“believers”
Relatively easy
documentation
01 02 03 04
Y Combinator, Startup 500,
and other startup accelerators
have standardized some
early-stage instruments
allowing for consistent
modeling in investment and
lower legal costs.
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SAFE (Simple Agreement for
Future Equity)
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SAFE note converts automatically to preferred stock as soon as an equity round takes place.
The price of the conversion is lesser of the valuation cap or discount if it is mentioned in the SAFE document.
If company fails prior to conversion, investor gets a cash payment that is equal to the SAFE purchase price.
Participation right after the next equity funding round.
Most Favored Nations clause is not standard but can be included.
Each SAFE note can be tailored as per the deal made with the investor.
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KISS (Keep It Simple Security)
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Can be an equity KISS or a debt KISS: Equity: Cap, Discount, no repayment, no interest vs. Debt: Cap, Discount,
accrues interest, repayable at maturity
KISS converts automatically to preferred stock as soon as an equity round of a new investment above the
specified amount occurs (e.g., $1,000,000 threshold).
If company fails prior to conversion, investors receive a cash payment equal to 2X the purchase price, plus
accrued interest or convert KISS into common stock at the valuation cap.
Participation in all future equity funding rounds.
Most Favored Nations clause is standard.
All KISS investment terms are identical.
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Convertible notes
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Interest: While the convertible note is in place, the invested funds earn a rate of interest like any other debt
investment. The interest in not typically paid in cash, but accrued, which means the value owed to the investor
builds up over time.
Maturity Date: Convertible notes carry a maturity date, at which the notes are due and payable to the investors
if they have not already converted to equity. Some convertible notes have an automatic conversion at maturity.
Convertible Note Purchase Agreement: Board approves of a series of convertible notes, up to a certain debt
ceiling, on identical terms by which investors can invest at different times without needing to issue separate
agreements to each.
Additional rights: Usually convertible notes contain both MFN clauses and pro-rata rights.
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MFNs and Pro-rata Rights
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MOST FAVORED NATIONS
If a company issues additional notes in the future with
better terms, then the investor can elect to exchange
their convertible security with the one that has better
terms.
Example:astartupissuesconvertiblenoteswitha20%
discountandayearlater,itissuesonewitha30%discount.
Here,theinvestorwiththe20%discountcanreceivethe
30%discountwiththisclause.
PRO-RATARIGHTS
Pro-rata right, also called participation right, is a right
that is at times included in the convertible securities,
where the investor is allowed to invest additional
funds during the next priced round.
Normallyallowedonlyatthepricethatispaidbythenew
investorsandnotasperthediscountedconversionprice.
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Additional resources
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Lots of resources out there to see specific examples of how convertible
financing instruments work.
One of the best is Kirsty Nathoo’s presentation at Y Combinator:
https://www.ycombinator.com/library/6m-understanding-safes-and-priced-
equity-rounds
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Not being due diligence ready
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Having corporate documents completed, signed(!), and delivered in a
timely fashion to investors is a case of first impression.
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Not reading legal documents
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If you don’t have legal counsel, you should be reading every word of
every legal document you’re signing.
Even if you have legal counsel, don’t simply rely on the attorney’s advice
without having a conception of what the documents do.
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Issuing too many convertibles
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Convertible investment instruments are very handy for early-stage
financing but beware of issuing too many because they only dilute the
founders and not the preferred equity investors.
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Cap table misrepresentation
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Because the convertible instruments’ conversion into shares will depend
on factors that are unknown at the time it is issued, there’s no absolute
way to represent the convertible instruments in your cap table.
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Legal Counsel
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Most startups refuse to justify this spend thinking they can do it themselves, but would
you perform your own medical procedure instead of using a doctor?
Work with legal counsel early on to avoid catastrophic mistakes or issuing securities in
violation of federal and state law
Negotiate flat-rate or project-based legal engagements to make your legal spend more
predictable for your budget
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Accountants/CPAs
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Accounting experts are a must-have on your team, whether internal or external.
409A valuation will be a major component of Seed or Series A financing.
Remember that the company (if it’s a C-corporation) will have its own tax reporting
obligations separate and apart from the founders’ tax liability/considerations.
Understanding an 83(b) election for founders receiving restricted stock is a key
consideration.
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Other professionals
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Is your company working in a highly-regulated space? If so, specific consultants may be
needed to ensure compliance.
• Examples: healthtech; medtech; fintech; cannatech; government contracting; etc.
Don’t look at your professional team as a “cost item” to be minimized at every turn;
instead, consider them as partners that help to mitigate risk and present a professional
quality to your startup to attract the best investors.