Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
HOW-TO LEARN
EFFECTIVE
cross-service
FROM A RESTAURANT
FIRST IMPRES
FIRST impressions
WHAT FIRST
IMPRESSION
ARE YOU
GIVING?
MARKETING
DOCUMENT
S
EVENTSE-MAIL
WEBSITE OFFICE
Offerings
menu OFFERINGS
HOW DOES THE MENU OF
YOUR BUSINESS READ?
IS IT EASY FOR ME
TO FIGURE OUT
EVERYTHING I
NEED/WANT?
ARE YOU
HIGHLIGHTING
YOUR...
SERVICE excellence
PAY ATTENTION TO
YOUR CLIENTS’
REQUESTS AND
NEEDS
CUSTOMIZED REQUESTS
BILLING PREFERENCES
COMMUNICATIONS
TEAMWORK
NO SINGLE
PERSON SERVES
ALL NEEDS
FINANCE &
BILLING
CLIENT-FACING
CONNECTIONS
CUSTOMER
SERVICE
DELIVERABL
E CONTENT
TEAMWO...
ABOUT THE AUTHOR
BACKGROUND
Rich Bracken is currently a Business Development Manager at Stinson
Leonard Street Law Firm in...
Upcoming SlideShare
Loading in …5
×

How to Learn Effective Cross-Service From a Restaurant

764 views

Published on

This presentation covers the basics of effectively cross selling your firm (or business) to your customers. Using the comparison of how brilliantly a restaurant cross sells every customer, law firms could learn a thing or two in regards to legal marketing.

Paying attention to these basic tips will help you connect the dots more cleanly for your audience, both external and internal.

Increased revenue, cross sell opportunities and client satisfaction are just a few of the benefits to this approach.

Published in: Law
  • Real people just like you are kissing the idea of punching the clock for someone else goodbye, and embracing a new way of living. The internet economy is exploding, and there are literally THOUSANDS of great earnings opportunities available right now, all just one click away. ◆◆◆ http://t.cn/AisJWCv6
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Here's How YOU Can Stake Out Your Personal Claim In Our EIGHT MILLION DOLLAR GOLDMINE... ◆◆◆ http://t.cn/AieX2Loq
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

How to Learn Effective Cross-Service From a Restaurant

  1. 1. HOW-TO LEARN EFFECTIVE cross-service FROM A RESTAURANT
  2. 2. FIRST IMPRES FIRST impressions
  3. 3. WHAT FIRST IMPRESSION ARE YOU GIVING? MARKETING DOCUMENT S EVENTSE-MAIL WEBSITE OFFICE
  4. 4. Offerings menu OFFERINGS
  5. 5. HOW DOES THE MENU OF YOUR BUSINESS READ? IS IT EASY FOR ME TO FIGURE OUT EVERYTHING I NEED/WANT? ARE YOU HIGHLIGHTING YOUR STRENGTHS CORRECTLY? ARE YOU DISPLAYING THE APPROPRIATE BUSINESS CHANNELS?
  6. 6. SERVICE excellence
  7. 7. PAY ATTENTION TO YOUR CLIENTS’ REQUESTS AND NEEDS CUSTOMIZED REQUESTS BILLING PREFERENCES COMMUNICATIONS
  8. 8. TEAMWORK
  9. 9. NO SINGLE PERSON SERVES ALL NEEDS FINANCE & BILLING CLIENT-FACING CONNECTIONS CUSTOMER SERVICE DELIVERABL E CONTENT TEAMWORK IS CRITICAL
  10. 10. ABOUT THE AUTHOR BACKGROUND Rich Bracken is currently a Business Development Manager at Stinson Leonard Street Law Firm in Kansas City, MO. He also is a Keynote/Motivational Speaker through EnRich Your Soul (enrichyoursoul.org) focusing on performance improvement, cross selling, goal attainment and leadership. He has been a marketing leader for over 15 years, is a Co-Chair for the Kansas City Legal Marketing Association and a regular contributor to Fox News. You can learn more about Rich on LinkedIn and SlideShare DISCLAIMER This work represents the opinions of the author alone, and is not the opinion his employer. CREATIVE COMMONS ATTRIBUTION LICENSE You are free to share, copy, distribute, and transmit this work; to remix or adapt this work; and to make commercial use of this work, under the condition that you must attribute this work to Rich Bracken(but not in any way that suggests that I endorse you or your use of this work). Each slide contains source attributions and URL; before reusing, you must obtain the original images from the original sources, and you must comply with any applicable license restrictions imposed by the original source.

×