How to Learn Effective Cross-Service From a Restaurant
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This presentation covers the basics of effectively cross selling your firm (or business) to your customers. Using the comparison of how brilliantly a restaurant cross sells every customer, law firms could learn a thing or two in regards to legal marketing. Paying attention to these basic tips will help you connect the dots more cleanly for your audience, both external and internal. Increased revenue, cross sell opportunities and client satisfaction are just a few of the benefits to this approach.
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How to Learn Effective Cross-Service From a Restaurant
- 1. HOW-TO LEARN EFFECTIVE cross-service FROM A RESTAURANT
- 5. HOW DOES THE MENU OF YOUR BUSINESS READ? IS IT EASY FOR ME TO FIGURE OUT EVERYTHING I NEED/WANT? ARE YOU HIGHLIGHTING YOUR STRENGTHS CORRECTLY? ARE YOU DISPLAYING THE APPROPRIATE BUSINESS CHANNELS?
- 7. PAY ATTENTION TO YOUR CLIENTS’ REQUESTS AND NEEDS CUSTOMIZED REQUESTS BILLING PREFERENCES COMMUNICATIONS
- 8. TEAMWORK
- 9. NO SINGLE PERSON SERVES ALL NEEDS FINANCE & BILLING CLIENT-FACING CONNECTIONS CUSTOMER SERVICE DELIVERABL E CONTENT TEAMWORK IS CRITICAL
- 10. ABOUT THE AUTHOR BACKGROUND Rich Bracken is currently a Business Development Manager at Stinson Leonard Street Law Firm in Kansas City, MO. He also is a Keynote/Motivational Speaker through EnRich Your Soul (enrichyoursoul.org) focusing on performance improvement, cross selling, goal attainment and leadership. He has been a marketing leader for over 15 years, is a Co-Chair for the Kansas City Legal Marketing Association and a regular contributor to Fox News. You can learn more about Rich on LinkedIn and SlideShare DISCLAIMER This work represents the opinions of the author alone, and is not the opinion his employer. CREATIVE COMMONS ATTRIBUTION LICENSE You are free to share, copy, distribute, and transmit this work; to remix or adapt this work; and to make commercial use of this work, under the condition that you must attribute this work to Rich Bracken(but not in any way that suggests that I endorse you or your use of this work). Each slide contains source attributions and URL; before reusing, you must obtain the original images from the original sources, and you must comply with any applicable license restrictions imposed by the original source.