After presenting on client experience at Legal Marketing Association and the article on how to differentiate your firm through client that's now on JD Supra, lots of conversations have been swirling on how to make firms stand out to clients. Surprisingly, there are some simple things that firms can do, but just aren't, to provide better client attention, differentiate service and leverage some basics of engagement to increase client satisfaction and retention. I'm happy to share 5 of the basic things you should be doing for your clients and that should be fundamental non-negotiable of the client experience that your firm adheres to. The Basic Top 5 1) The Golden Rule 2) Business Guidance vs. Legalese 3) Pricing Transparency 4) Empathy Over Ego 5) Visit & Engage This is just the tip of the iceberg and I'm happy to chat about how I've leveraged data and technology to offer premium engagements with clients. You can reach me at rich@society54.com or 913-428-6494. My article on JD Supra can be found here: http://bit.ly/2VRuMwC