Gen AI in Business - Global Trends Report 2024.pdf
ISfoundation.pptx
1. 9-1
Foundation Concepts of IS
How businesses store, organize, and manage
their Information has a huge impact on
organizational effectiveness.
2. Outline of Introduction to IS
Meaning of IS
IS resources
Major roles of IS
Recent technology trends in IS
Types of IS
Managerial challenges of IT
Success and failure with IT
Developing IS Solutions
Ethical dimensions of IS
3. IS definition
IS can be any organized combination of
people
hardware
software
communication networks,
and data resources
that collects, transforms, and disseminates information in
an organization.
5. Foundation Concepts
Fundamental concepts about the components and roles
of information systems.
Information Technologies
Major concepts, developments, and management issues
in information technology.
6. • Business Applications
– The major uses of information systems for operations,
management, and competitive advantage.
• Development Processes
– How business professionals and information specialists plan,
develop, and implement information systems.
• Management Challenges
– The challenge of managing ethically and effectively.
11. IS activities
1. Input activities: takes the form of data entry activity
ie recording and editing
2. Processing: activities such as calculating,
comparing, sorting, classifying, summarizing
3. Output: Information product such as messages,
report, forms, graphic images which may be
provided by video display, audio responses, paper
product and multimedia
4. Storage: data & info are retained in an organized
manner for later use
5. Control: IS should produce feed back about input,
processing, output and storage activities
12. Major Roles of IS
• Support Business Processes
• Support Decision Making
• Support Competitive Advantage
13. Supports business process
• As for example most retail stores use CBIS in order
to
• record customer purchases,
• keep track of inventory,
• pay employees, and
• evaluate sales trends.
14. Supports decision making
• IS helps business professionals make better
decision
• As for example what impact will be if
advertisement cost reduced to a certain
percentages.
15. Supports competitive advantages
• Innovative use of IS help to gain competitive
advantages
• As for example store mgt can install touch screen
kiosks in all the branches, with links to their e-
commerce website for online shopping.
• This might attract new customers and build
customer loyalty.
17. Recent trends in IS contd…
The new emerging technology, Internet-of-
Things (IoT),
which connects physical objects using electronic
sensors and internet is drawing attention nowadays.
9-17
18. Recent trends in IS contd…
Blockchain
According to Harvard Business Review, “Blockchain is an open and
distributed ledger that can record transactions between two parties
efficiently and in a verifiable and permanent way” (Iansiti and R.
Lakhani, 2017).
In other words, the digitized transactional records are saved in a
database which is distributed and transparent where no possibility to
update and fabrication or erasure.
9-18
19. The Present and the Future
• E-Business
– The use of Internet technologies to internetwork
and empower…PCC
• Business processes
• Electronic commerce, and
• Enterprise communication & collaboration
– Within a company & with its customers, suppliers,
& other business stakeholders.
20. IS in the E-Business Enterprise
• Every business competes globally (whether they
realize it or not)
• IS supports business operations through the use of:
– Intranets
– Extranets
– Internet
– Other information technologies
21. • Enterprise Collaboration Systems
– Support communication, coordination, & collaboration.
• Virtual teams
• Electronic Commerce
– Buying & selling, and marketing & servicing of products,
services, & information.
22. Types of IS
IS
Operation Support
TPS
Process Control
Enterprise Collaboration
System
Management Support
MIS
DSS
ESS
23. Transaction Processing System
– TPS is a computerized system that performs
and records the daily routine transactions
necessary to conduct business, such as
– sales order entry,
– hotel reservations,
– payroll,
– employee record keeping.
– The principal purpose of systems at this level is
to answer routine questions and to track the flow
of transactions through the organization.
– How many parts are in inventory?
– What happened to Mr. Smith’s payment?
24. 9-24
A TPS for payroll processing captures employee payment transaction
data (such as a time card).System outputs include online and hard-
copy reports for management and employee paychecks.
25. 9-25
– Transaction processing systems: performs and
records the daily routine transactions
necessary to conduct business
• Batch – transaction data Firm accumulates over
time & processed periodically.
• Real-time – data processed immediately after a
transaction occurs
• Providers: Quickbooks, MYOB, Tally, Xero
26. – Process/Mfg. Control Systems – monitor &
control physical processes.
– Planning, designing, developing and maintaining
of product
– Enovia PLMS
– mySAP PLMS
– IBM PLS
– Enterprise Collaboration Systems: support
group/team work.
– MS Outlook
– MS Exchange
– IBM Lotus note
9-26
28. • Management Support Systems
– Management Information Systems – pre-specified
reports & displays to support decision-making.
– Xero MIS
– Hyperion MIS solution
– Com Share Mgt. Planning System
34. ESS
Executive Information Systems – Provides critical
information tailored to the information needs of
executives.
As for example: ESS Shows KPI
IBM Cognos
Yahoo Dash board
9-34
39. • Other Classifications
– Expert systems – expert advice
– Knowledge management systems – support the
creation, organization, & dissemination of business
knowledge
– Functional business systems – support the basic
business functions
– Strategic information systems – strategic advantage
40. Managerial challenges of IT
• Success and failure with IT
• Developing IS Solutions
• Ethical dimensions of IS
41. Success and failure with IT
• Success should be measured by both
efficiency and effectiveness
• Efficiency: Minimizing, cost, time and use of
IS resources
• Effectiveness: SEEI
43. • Manager will be responsible for proposing ,
updating, modifying the system
• Follows systematic development process
– Investigate
– Analyze
– Design
– Implement
– Maintain
44. Ethical Challenges
• What use of IT would be considered as improper
irresponsible ?
• What does it take to be a responsible end user?
• How do you protect yourself from computer crime ?
• Where do we draw the line between customer privacy and
collecting business information?
45. The critical Role of BA
Is able to create a solution to a particular business problem.
CFA
Strong Risk assessment, negotiation and problem resolution skills
5 to ten yrs. Exp. & an MBA with technical undergraduate
46. Visit a job-posting Web site such as Monster.com/bdjobs.com.
Spend some time at the site examining jobs for accounting, finance,
sales, marketing, System analyst, database administer and human
resources. Find two or three descriptions of jobs that require some
information systems knowledge.
What information systems knowledge do these jobs require?
What do you need to do to prepare for these jobs?
Write a one- to two-page report summarizing your findings.
9-46
47. Cross Functional/Enterprise System
Understand the meaning
Recognize the business benefits of these systems
Understand the history and evolution
1-47
48. 1-48
Cross Functional/Enterprise System
3 major systems are : ERP CRM & SCM
HOW ENTERPRISE SYSTEMS WORK
Enterprise systems feature a set of integrated software modules and a
central database that enables data to be shared by many different
business processes and functional areas throughout the enterprise..
49. 1-49
ERP Systems
Major investment
Cost between $5,000 and $100,000+
Variety of business justifications
Replace legacy systems
Reduce cycle times
Lower operating costs
Enables better management decisions
Real-time
On-line
50. 1-50
ERP is cross functional system
It integrates and automates many internal business process and IS
system with in mfg, logistics, distribution, accounting, and
finance and HRM
It’s a business backbone
Large company started to introduce ERP in 1990
ERP is needed to gain efficiency, agility, and responsiveness
ERP: The business backbone
51. ERP Characteristics
i. Modular design comprising many distinct business functions
ii. A centralized database that organizes and manages information
iii. Integrated functions that provide seamless information flow among them
iv. Flexible best practices
v. Functions that work in real time
vi. Internet-enabled
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53. 1-53
Overall Business Benefits
i. Eliminating legacy systems
Reduces incompatible data
Can cause fragmentation
ii. Allows sharing and monitoring of information across organization
Provides timely information
Integrates information throughout supply chain
iii. Minimizes response time
iv. Reduces costs
v. Cuts inventory
vi. Improves operating performance
54. 1-54
Department Benefits
Sales
Increased efficiency
Lower quotes, reduced lead time, improved responsiveness
Manufacturing
Concurrent engineering
Faster design and production
Accounts Payable
Suppliers paid accurately
59. 1-59
Challenges
Realization of benefits
On-time, on-budget implementations
Applying multi-stage approach
Markus
Three phases: project, shakedown, and onward and upward phases
Business results not achieved until last phase
Parr and Shanks
Four phases: planning, re-engineering, design, and configuration and
testing phases
Benefits not achieved until last two phases
Holland and Light
Benefits occur after implementation of advanced modules
60. 1-60
CRM System
(CRM) system – uses information about customers to gain
insight into their needs, wants, and behaviors in order to serve
them better
CRM is a cross functional enterprise system that integrates and
automates many of the customer servicing processes in sales,
marketing and customer services.
Providers are :
Net suite,
Siebel,
salesforce.com and
MS Dynamics
Visit…http://www.oracle.com/us/products/applications/siebel
/overview/index.html
61. 1-61
1-61
NetSuite CRM+
• NetSuite CRM+ offers you the following key SFA
features:
• Team Selling
• Territory Tracking and Assignment
• Opportunity Management
• Standard & Advanced Forecasting
• Quote Generation
• Order Management
• Incentive Management
• Offline Sales Client
• Multiple Quotas, Multiple Forecasts
67. 1-67
1-67
CRM Modules
• Focuses on
1. Sales force automation
2. Customer service and support
3. Marketing campaign management and analysis
68. CRM…
Sales force automation (SFA) systems – automatically track
all the steps in the sales process:
Sales lead tracking or Listing potential customers
Offer product configuration
Getting repeat customers
sales prospect and contact information,
product information,
and sales quote generation capabilities.
1-68
69. CRM….
CSS:3 types
Help desk
Call center
Web based self service
MCMA:
Market and customer analysis
analyze customer and business value of a company’s direct marketing
campaign
Help capture and manage customer response data
Identifying profitable and unprofitable customers,
identifying opportunities for cross-selling :is the marketing of complementary
products to customers. Forexample,
in financial services, a customer with a checking account might be sold a
money market account or a home improvement loan.
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70. 1-70
Phases of CRM
i. Acquire
ii. Enhance
iii. Retain
Acquire: Acquire new customers by superior job of contact
mgt, direct selling and so on.
Enhance : Web enabled CRM account mgt and customer
service and support tools help keep customers happy
Retain: CRM analytical tools help a company proactively
identify and reward its most loyal and profitable customers
71. BUSINESS VALUE OF CRM SYSTEMS
Companies with effective customer relationship management
systems realize many benefits, including
increased customer satisfaction,
reduced direct-marketing costs,
more effective marketing, and
lower costs for customer acquisition and retention
CLTV
Churn Rate
1-71
72. BUSINESS VALUE OF CRM SYSTEMS contd..
The churn rate measures the number of customers who stop
using or purchasing products or services from a company.
It is an important indicator of the growth or decline of a firm’s customer base.
Another important output of analytical CRM is CLTV
Customer lifetime value (CLTV) is based on the relationship
between the revenue produced by a specific customer, the
expenses incurred in acquiring and servicing that customer, and
the expected life of the relationship between the
customer and the company.
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73. 1-73
SCM
SCM is the mgt of supplier, manufacturer, retailer and customer.
Helps company rprtrp at proper quantity at an acceptable cost
Goal of SCM is to manage the process by
forecasting demand,
controlling inventory and
enhancing the network relationship with scm partners
75. 1-75
One recurring problem in supply chain management is the
bullwhip effect,
in which information about the demand for a product gets
distorted as it passes from one entity to the next across the
supply chain.
A slight rise in demand for an item might cause different
members in the supply chain—distributors, manufacturers,
suppliers, secondary suppliers (suppliers’ suppliers), and tertiary
suppliers (suppliers’ suppliers’ suppliers)—to stockpile inventory
.
76. THE BULLWHIP EFFECT
1-76
Inaccurate information can cause minor fluctuations in demand for a
product to be amplified as one moves further back in the supply
chain. Minor fluctuations in retail sales for a product can create
excess inventory for distributors, manufacturers, and suppliers.
77. SCM…
1-77
• Supply chain management (SCM) system – IT system
that supports supply chain management activities.
• Automating the tracking of inventory and information
among business processes and across companies
78. SCM Providers
1-78
SCM can be of
SCM planning &
SCM Execution software.
Examples of SCM software are
i2’s SCM software used by Sun Microelectronics.
SCEM by Hi jump software
Manugistic
Manhattan associates’ X-suite solution : for order, logistic and
warehouse mgt.
81. Cloud Computing
Cloud computing is the delivery of computing services – servers,
storage, databases, networking, software, analytics and more – over
the Internet (“the cloud”).
Companies offering these computing services are called cloud
providers and
typically charge for cloud computing services based on usage,
similar to how you’re billed for gas or electricity at home.
82.
83. Top benefits of cloud computing
Cloud computing is a big shift from the traditional way businesses think about IT resources. What
is it about cloud computing? Why is cloud computing so popular? Here are 6 common reasons
why organisations are turning to cloud computing services:
Cost Cloud computing eliminates the capital expense of buying hardware and software, and
setting up and running on-site data centres – the racks of servers, the round-the-clock electricity
for power and cooling, the IT experts for managing the infrastructure. It adds up quickly.
Speed :Most cloud computing services are provided as self service and on demand, so even
vast amounts of computing resources can be provisioned in minutes, typically with just a few
mouse clicks, giving businesses a lot of flexibility and taking the pressure off capacity planning.
Global scale: The benefits of cloud computing services include the ability to scale elastically. In
cloud speak, that means delivering the right amount of IT resources – for example, more or less
computing power, storage, bandwidth – exactly when it’s needed, and from the right geographic
location.
84. 4. Productivity: On-site data centres typically require a lot of “racking
and stacking” – hardware setup, software patching and other time-
consuming IT management chores. Cloud computing removes the
need for many of these tasks, so IT teams can spend time on
achieving more important business goals.
5. Performance: The biggest cloud computing services run on a
worldwide network of secure data centres, which are regularly
upgraded to the latest generation of fast and efficient computing
hardware. This offers several benefits over a single corporate data
centre, including reduced network latency for applications and
greater economies of scale.
6. Reliability: Cloud computing makes data backup, disaster
recovery and business continuity easier and less expensive,
because data can be mirrored at multiple redundant sites on the
cloud provider’s network.
85. Types of cloud services: IaaS, PaaS, SaaS
Most cloud computing services fall into three broad categories:
infrastructure as a service (IaaS), platform as a service (PaaS) and
software as a service (SaaS). These are sometimes called the cloud
computing stack, because they build on top of one another. Knowing
what they are and how they’re different makes accomplishing your
business goals easier.
Infrastructure as a service (IaaS)
The most basic category of cloud computing services. With IaaS,
you rent IT infrastructure – servers and virtual machines (VMs),
storage, networks, operating systems – from a cloud provider on a
pay-as-you-go basis. To learn more, see What is IaaS?
88. Platform as a service (PaaS)
Platform as a service (PaaS) refers to cloud computing services that
supply an on-demand environment for developing, testing, delivering
and managing software applications. PaaS is designed to make it
easier for developers to quickly create web or mobile apps, without
worrying about setting up or managing the underlying infrastructure of
servers, storage, network and databases needed for development. To
learn more, see What is PaaS?
Software as a service (SaaS)
Software as a service (SaaS) is a method for delivering software
applications over the Internet, on demand and typically on a
subscription basis. With SaaS, cloud providers host and manage the
software application and underlying infrastructure, and handle any
maintenance, such as software upgrades and security patching. Users
connect to the application over the Internet, usually with a web browser
on their phone, tablet or PC. To learn more, see What is SaaS?
89. Types of cloud deployments: public, private, hybrid
Not all clouds are the same. There are three different ways to deploy
cloud computing resources: public cloud, private cloud and hybrid
cloud.
Public cloud
Public clouds are owned and operated by a third-party cloud service
provider, which delivers computing resources such as servers and
storage over the Internet. Microsoft Azure is an example of a public
cloud. With a public cloud, all hardware, software and other
supporting infrastructure are owned and managed by the cloud
provider. You access these services and manage your account
using a web browser.
Private cloud
91. A private cloud refers to cloud computing resources used exclusively
by a single business or organisation. A private cloud can be
physically located on the company’s on-site data centre. Some
companies also pay third-party service providers to host their private
cloud. A private cloud is one in which the services and infrastructure
are maintained on a private network.
Hybrid cloud
Hybrid clouds combine public and private clouds, bound together by
technology that allows data and applications to be shared between
them. By allowing data and applications to move between private
and public clouds, hybrid cloud gives businesses greater flexibility
and more deployment options.
92.
93. E-commerce meaning
Features of e-commerce
E-commerce technologies
Categories of e-commerce
E- commerce process
Internet/e-commerce business model
E-commerce success factors
Brick and click strategy
M-commerce
Management challenges
1-93
Electronic Commerce Systems
94. E-commerce
1-94
developing, marketing, selling, delivering, servicing,
and paying for products & services through online.
Digitally enabled commercial transaction between
organization and individuals
Use of internet and web for business transaction
Buying and selling goods and services through on line
95. Main Features are:
Ubiquity: everywhere
Global reach: across culture and nation seamlessly
Universal standard: same technology i.e. internet
Interactivity: can engage in dialog
Richness: VAT are possible: Video, audio and text enabled
Information density: Total amount and quality info
Price transparency and cost transparency
9-95
97. 1-97
Three Basic Categories
Business-to-Consumer (B2C):electronic commerce involves
retailing products and services to individual shoppers. BarnesandNoble.com,
which sells books, software, and music to individual consumers, is an example
of B2C e-commerce.
Business-to-Business (B2B)
involves sales of goods and services among businesses. ChemConnect’s
Web site for buying and selling chemicals and plastics is an example of
B2B e-commerce.
Consumer-to-Consumer (C2C)
involves consumers selling directly to consumers. For
example, eBay,
105. Electronic Commerce Technologies
1-105
Network technologies
Server technologies
Database technologies
Security technology
Other software and hardware technology.
106. 1-106
Essential e-Commerce Processes
Eight key components of an e-commerce process architecture
i. Access control and security
ii. Profiling and personalizing
iii. Search management
iv. Content & Catalog management
v. Workflow management
vi. Event notification
vii. Collaboration and trading
viii. Payment
107. 1-107
Access control and security
Processes MUST establish mutual trust and secure
access through
Authenticating users
Authorizing access
Enforcing security features
Must protect the resources of e-commerce sites from
threats
Hackers
Theft of passwords or credit card numbers
System failures
108. Profiling and personalizing
1-108
Build electronic profile of each customer
One-to-one marketing strategy
Personalized view of the website
Based on…
Personal data
Website behavior and choices
Tools: web registration software, website behavior tracking software
and cookie file and feedback
Providers: Beselcet and double click
109. 1-109
Cookies are written by a Web site on a visitor’s hard drive. When the
visitor returns to that Web site, the Web server requests the ID number
from the cookie and uses it to access the data stored by that server on
that visitor. The Web site can then use these data to display personalized
information.
How Cookies Identify Web Visitors
110. Search management
1-110
Helps customers find the specific product or service
they want
Software may include a search engine component or a
company may acquire a customized e-commerce
search engine
Content and parameter based
Provider: Excite requisite and Google search engine
111. Content and catalog management
1-111
Content management software helps companies
develop, generate, deliver, update, and archive text data
and multimedia information
Frequently takes the form of multimedia catalogs of
product information
May be expanded to include product configuration
processes that support mass customization of a
company’s products
Providers;Storyserver, centerstage software
112. Workflow management
1-112
Workflow software engine sets
Predefined sets of business rules
Roles of stakeholders
Authorization requirements
Routing alternatives
Databases used
Sequence of tasks
Workflow systems ensure that..
Proper transactions, decisions, & work activities are
performed
Correct data and documents are routed to the right
employees, customers, suppliers, and other business
stakeholders
113. Event notification
1-113
Most applications are event driven
New customer’s first visit
Payment and delivery processes
Customer relationship & supply chain management activities
Notifies those concerned when an event
occurs that might affect their status in a
transaction
114. Collaboration and trading
1-114
Supports the collaboration arrangements &
trading services needed by customers,
suppliers, & other stakeholders
May be provided by Internet-based trading
services
115. 1-115
Electronic Payment Processes
Processes are complex
Near anonymous nature of transactions
Security issues
Wide variety of debit and credit alternatives
Wide variety of financial institutions and intermediaries
Includes
i. Web payment process
ii. EFT
iii. Securing electronic payment
116. 1-116
Web payment processes
Credit cards
Purchase orders
shopping cart Providers: 3d cart, x-cart cloud,
pinnacle cart, zen cart
118. 1-118
Electronic funds transfer (EFT)
Uses a variety of IT to capture and process money and credit
transfers between banks and businesses and their customers
ATMs
Pay-by-phone
Web-based
PayPal & Bill Point (cash transfers)
CheckFree and PayTrust (automatic bill paying services)
119. 1-119
Electronic funds transfer (continued)
Electronic bill payment
Point-of-sale terminals linked to bank EFT systems
120. 1-120
Secure electronic payments
Addresses vulnerability to network sniffers
Encrypt data passing between customer and merchant
Encrypt the data passing between the customer and the company authorizing
the credit card transaction
Secure Socket Layer (SSL)
Digital Wallet
Secure Electronic Transaction standard
Transmit sensitive info through offline.
121. Internet business model
BM- describe how it PDS,showing how it delivers value
to customers and how it creates wealth
Internet helps company creates and capture profit in new
ways by adding extra value to existing products and
services
1-121
123. Value proposition
Defines how a company’s product or service fulfills the needs of
customers
Questions to ask:
Why will customers choose to do business with your firm
instead of another?
What will your firm provide that others do not or cannot?
Examples of successful value propositions:
Personalization/customization
Reduction of product search costs
Reduction of price discover costs
Facilitation of transactions by managing product delivery
1-123
124. E-commerce models
1-124
Six major e-commerce models
Virtual storefront ;Amazon
Info broker : edmunds.com,kbb.com,insweb.com
Transaction broker:E*trade.com,expedia.com
Content provider: cnn,bbc,wj,nyt
Virtual community:ivillage.com,sailnet.com
Portal:yahoo,msn,
126. E-commerce revenue model
Advertising Revenue Model
Sales Revenue Model
Subscription Revenue Model
Free/Freemium Revenue Model
offer basic services or content for free, while charging a premium for advanced or special
features. For example, Google offers free applications but charges for premium services.
Transaction Fee Revenue Mode
Affiliate Revenue Model
Web sites (called “affiliate Web sites”) send visitors to other Web sites in return
for a referral fee or percentage of the revenue from any resulting sales. For
example, MyPoints makes money by connecting companies to potential
customers by offering special deals to its members.
1-126
127. Changing economies of Information
Info. asymmetry: exist when one party in a transaction
has more info that is important for the transaction than
the other party.
Richness: refers depth and detail info
Reach: How many people a business can contact with
and how many product it can offer those people.
1-127
128. Success factors
1-128
Key success factors are as follows
i. Selection & Value
ii. Performance & Service
iii. Look & Feel
iv. Advertising & Incentive
v. Personal attention
vi. Community relationship
vii. Security & Reliability
129. Success factors
1-129
Selection and value
Offer a good selection of attractive products and services
Build a reputation for high quality, guaranteed satisfaction, and top
customer support
130. 1-130
Success factors (continued)
Performance and service
Site must be efficiently designed for ease of access, shopping, and buying
Service must be friendly and helpful
Products should be available in inventory
131. 1-131
Success factors (continued)
Look and feel
Attractive storefront, shopping areas, and multimedia product catalogs
132. 1-132
Success factors (continued)
Advertising and incentives
Targeted, personalized ads
Incentives include
Coupons
Discounts
Special offers
Vouchers for other web services
133. 1-133
Success factors (continued)
Personal attention
Encourages customers to buy and make return visits
Welcomed by name
Greeted with special offers
Guided to the parts of the site that you are most interested in
Relationship building
134. 1-134
Success factors (continued)
Community relationships
Giving customers with special interests a feeling of belonging to a unique
community
Virtual communities
Discussion forums
Newsgroups
Chat rooms
Message boards
Cross-links to related web communities
135. 1-135
Success factors (continued)
Security and reliability
Customers must feel confident regarding the security of their…
Credit card
Personal information
Transaction details
136. 1-136
Success Factors (continued)
Must feel that you are dealing with a trustworthy business.
Reliability
Orders filled and shipped as you requested
Orders shipped in the timeframe promised
Good customer support
137. 1-137
EDI: Electronic data interchange
Electronic Data Interchange (EDI)
Companies use EDI to automate transactions for B2B e-commerce
and continuous inventory replenishment. Suppliers can
automatically send data about shipments to purchasing firms. The
purchasing firms can use EDI to provide production and inventory
requirements and payment data to suppliers.
138. 1-138
Clicks and Bricks
Bridges the physical and virtual world
Benefits and drawbacks of separation and integration
Separation ensures
Greater focus
More flexibility
Access to venture funding
139. 1-139
Integration ensures
Established brand
Shared information
Distribution efficiency
Purchasing leverage
Clicks and Bricks
140. 1-140
Alternatives (continued)
Gaining strategic benefits such as..
Sharing established brands
Sharing key business information
Joint buying power
Distribution efficiencies
141. Challenges
i. Finding a successful internet business model
ii. Organizational change challenge
iii. Trust, security and privacy
1-141
142. 1-142
Alternatives (continued)
Partial e-commerce integration using joint
ventures and strategic partnerships
Complete separation via the spin-off of an
independent e-commerce company
143. 1-143
Companies can use mobile wireless devices to deliver new value-added
services directly to customers at any time and in any place, extending
personalization and deepening their relationships.
M-Commerce