2. ROLE OF A VALET
A valet, sometimes also
known as a 'butler', is
employed by a hotel to
provide a personalised and
specialist service to guests
for the duration of their stay.
They add a degree of service,
class and style many people
associate with indulgence
and opulence.
3. Valet services are not
common. Certainly not all
establishments provide
valet service and the
position may not exist in
some countries. Many
hotels will only supply a
„valet parking‟ service.
4. THE MANY ROLES OF A
VALET
24 HOURS SERVICES
GOOD CLEANING SERVICES
6. CONFIDANT
– BEING A TRUSTED PERSON
WHOM THE GUEST CAN CONFIDE
IN WHEN THEY NEED TO TALK
OR SHARE AN IDEA, EXPERIENCE
OR OPINION
7. GUIDE
– INFORMING THE GUEST OF
WHAT IS AVAILABLE BOTH
WITHIN AND OUTSIDE THE
VENUE, WHEN IT IS AVAILABLE,
HOW TO GET THERE AND HOW
TO OBTAIN ENTRY, TICKETS,
PREFERENTIAL TREATMENT
8. CONCIERGE
– while all valets work together
with the concierge in a venue,
many valets often take the role
of concierge for the guests they
are looking after
9. ORGANIZER
– organizing activities including
reservations, tickets to shows,
entry to events, meetings with
people, daily schedules, on
behalf of and under the direction
of the guest.
10. SUPERVISOR
– overseeing the work of other
people (venue employees and
outside workers) who provide
products and service to the
guest
11. GUEST RELATIONS
– ensuring the guest has a
pleasant stay in the venue,
ensuring their expectations are
met and dealing with any
problems that arise during the
stay.
12. There is a special relationship between the valet and the
concierge, especially the nature of the working relationship
between them that demands instant responses to guest needs,
quick supply of information, and general professional support.
The valet must be able to respond immediately and
appropriately to the needs of individual guests who may all
have widely diverse demands. It is definitely a challenging
position but, without doubt, an extremely rewarding one. The
role of valet would generally be undertaken by experienced
staff members or other people with sound organisational and
interpersonal skills.
13. The valet is always:
• A front-of-house member of staff – they are not „back
of house‟ staff who work „behind the scenes‟
• A guest contact staff member – as opposed to a
manager or administration officer
• A service provider – while they perform some liaison
and supervision duties their primary role is one of
service provision.
15. The nature and extent of
these services will vary
between guests with some
guests demanding constant
attention and others
requiring little in the way of
valet service.
