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FOREVER INNOVATION
TECHNOLOGIES
Audrey Bazanella Rosa
Tatiane Teixeira Leal
Navdeep Tiwana
Karoline Müller
Yuchao Li
Alexis Revue
Case Study
2
Specialty items for the leisure industry
=
Forever Innovation Technologies Co.
35 employees
Overview (1/6) – What is FIT ?
What is FIT?
OWNER/CEO/INVENTOR/DESIGN ENGINEER: OMAR GOLLER
OMAR!
3 Overview (2/6) – The Importance of the Founder/CEO/Inventor
The CEO as an inventor
Omar’s hobby – Continuously developing new products without improving them
Omar has been fortunate enough to keep the company
Omar centralizes the operation on himself
Omar is not organized and the employees become frustrated sometimes
Omar believes that the next invention will be the best one – always!
4 Overview (3/6) – CEO Description
How does Omar run FIT?
Invention!
FIT
5 Overview (4/6) – The Last FIT Invention
The Case: The last Invention
xOMAR
6 Overview (5/6) – Divergent Opinions
The Case: Divergent Opinions
• Go to the next invention
• No investment
• Enter construction industry
• Large scale production
OMAR
FATHER FIGURE
INVENTOR (INNOVATIVE)
FOCUS ON PEOPLE (IN SOME WAYS)
INSPIRE (BY HIS CREATION)
LEADER – NOTMANAGER
NOT ORGANIZED
7 Overview (6/6) – What kind of leader is Omar ?
Omar’s Leadership
What type of leader does FIT require?
 Innovate
 Develop
 Focus on people
 Inspire
 Long view
 Ask what and why
 Challenge status quo
 Do the right thing
 Administer
 Maintain
 Focus on systems and structure
 Control
 Short view
 Ask how and when
 Work with status quo
 Do things right
Leaders Managers
Source: notes of Milton Krivokuca’s classes
8 What type of leader does FIT require? (1/4) – Leader’s characteristics
What type of leader does FIT require?
 Innovate
 Develop
 Focus on people
 Inspire
 Long view
 Ask what and why
 Challenge status quo
 Do the right thing
 Administer
 Maintain
 Focus on systems and structure
 Control
 Short view
 Ask how and when
 Work with status quo
 Do things right
Leaders Managers
Source: notes of Milton Krivokuca’s classes
9 What type of leader does FIT require? (2/4) – Manager’s characteristics
What type of leader does FIT require?
 Contingent reward: contracts exchange
of rewards for efforts
 Management by exception (active):
takes corrective action
 Management by exception (passive):
intervenes only if standards are not met
 Laissez–faire: abdicates responsibilities,
avoids making decisions
 Charisma: provides vision and sense of
mission.
 Inspiration: communicates, expresses
important purposes in simple ways.
 Intellectual stimulation: promotes
intelligence, problem solving.
 Individualized consideration: gives
personal attention, treats each
employee, coaches and advises.
Transactional Leadership Transformational Leadership
Source: Bass (1990, p.630)
10 What type of leader does FIT require? (3/4) – Transactional versus Transformational
What type of leader does FIT require?
Task Behavior
Low High
Relationship
Behavior
High PARTICIPATING SELLING
Low DELEGATING TELLING
11 What type of leader does FIT require? (4/4) – From Relationship to Task Behavior
Does a strategic framework exist ?
 What strategic management means?
 Analysis  Decisions  Actions
 Articulation of goals and objectives
 Planning approach involving customers and
employees
12 Does a strategic framework exist? (1/3) – The Theory of Strategic Framework
Does a strategic framework exist ?
13
 His goal is to invent, use his imagination
“the next invention will be the ‘big winner’ for FIT”
 Not profit oriented
 Employees’ satisfaction
 Team involvement: Informational sharing
 Lack of feedback
Does a strategic framework exist? (2/3) – What really happens?
Does a strategic framework exist ?
14
 Reacting to Problems
Achieving Strategic and Operational Goals with a Transformational Leader
Strengths – Intangible Resources
• Loyal employees
• High level of knowledge
• Positive work environment
• Quick learning and adaptability
• Personal relationship along the employees
Human
15 What are the strengths of FIT ? (1/3)
• Highly (!) innovative CEO
• Continuous creativity and development process
• Broad thinking
Innovation &
Creativity
• FIT is known for its specialty items for the consumer
leisure industry
• Always releasing new inventions
Reputation
Strengths – Tangible Resources
• Sound financial resources
• Financial stability (No crisis within the last 10 years!)Financial
16 What are the strengths of FIT ? (2/3)
•Material independent business
•25,000 square feet buildingPhysical
• Ability to design, produce and manufacture new
ideas (FIT implements complete production
process and value chain)
• In possession of basic machine tools
Technological
• Wide product distribution – Various types of gadgets
and tools
• Flat organization structure
Organizational
FIT’s Biggest Strengths
Intangible
Resources
Tangible
Resources
17 What are the strengths of FIT ? (3/3)
Weaknesses – Intangible Resources
• CEO’s hobby, no financial thinking
• CEO driven by excitement
• Employees’ frustration
Human
18 What are the weaknesses of FIT ? (1/2)
• Flat Organization structure
• Not a goal oriented culture
• Lack of team building
• Production oriented instead of customer oriented
• No planning approach
• No improvement approach: Plan/Do/Study/Act
Organizational
Weaknesses – Tangible Resources
• No long-term financial plan
• Unable to auto-finance strategic developmentFinancial
19 What are the weaknesses of FIT ? (2/2)
• Basic machine tools
• Investment required for large scale productionPhysical
• Doesn’t meet OSHA requirements
• Doesn’t achieve safety certification
• Unfamiliar technical field (construction industry)
Technological
Conclusion – Synthesis
 Overview
 Culture of the company:
“the next invention will be the ‘big winner’ for FIT”
 Threat: Small, changing & not well defined market
 Weaknesses
 Divergent views on what success looks like, no definition of success
 Tangibles assets and organization inadequate
 No improvement nor development strategy, not customer oriented
 Strengths
 Under-used skilled and loyal team with potential managers
 Under-developed Innovative ideas
 CHANGE IS REQUIRED
20 Conclusion (1/3) – Change is required
Conclusion – What?
21
SET THE VISION
 Gather the facts supporting the required change, market analysis
 Define what success looks like, integrating customers and employees
 Define the goals, with metrics
 Define the type of change required:
Strategic, Technological, Structural, Behavior
 Attitude towards risk:
Challenge status quo
Invest to enter new markets
Conclusion (2/3) – What kind of change ?
Conclusion – How?
22
LEAD THE CHANGE
 Transformational & selling leadership
 Resistance (political/cultural/individual/systematical)
 Communication, participation, support through training, threats
 Organizational culture & impacts on the team
 From information sharing to special problem solving
 From self managed teams to special project team with objectives
 Process maturity: From reacting to early systematic
 Implement improvement approach: Plan - Do - Study - Act
Conclusion (3/3) – How to lead the change?
THANK YOU VERY MUCH
FOR YOUR ATTENTION!
Are there any questions left?
Sources
24
 http://www.emeraldinsight.com/journals.htm?arti
cleid=1410696&show=html
 http://smallbusiness.chron.com/transformational-
leadership-vs-transactional-leadership-definition-
13834.html

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Strategy - Need a Leader or a Manager ?

  • 1. FOREVER INNOVATION TECHNOLOGIES Audrey Bazanella Rosa Tatiane Teixeira Leal Navdeep Tiwana Karoline Müller Yuchao Li Alexis Revue Case Study
  • 2. 2 Specialty items for the leisure industry = Forever Innovation Technologies Co. 35 employees Overview (1/6) – What is FIT ? What is FIT?
  • 3. OWNER/CEO/INVENTOR/DESIGN ENGINEER: OMAR GOLLER OMAR! 3 Overview (2/6) – The Importance of the Founder/CEO/Inventor The CEO as an inventor
  • 4. Omar’s hobby – Continuously developing new products without improving them Omar has been fortunate enough to keep the company Omar centralizes the operation on himself Omar is not organized and the employees become frustrated sometimes Omar believes that the next invention will be the best one – always! 4 Overview (3/6) – CEO Description How does Omar run FIT?
  • 5. Invention! FIT 5 Overview (4/6) – The Last FIT Invention The Case: The last Invention
  • 6. xOMAR 6 Overview (5/6) – Divergent Opinions The Case: Divergent Opinions • Go to the next invention • No investment • Enter construction industry • Large scale production
  • 7. OMAR FATHER FIGURE INVENTOR (INNOVATIVE) FOCUS ON PEOPLE (IN SOME WAYS) INSPIRE (BY HIS CREATION) LEADER – NOTMANAGER NOT ORGANIZED 7 Overview (6/6) – What kind of leader is Omar ? Omar’s Leadership
  • 8. What type of leader does FIT require?  Innovate  Develop  Focus on people  Inspire  Long view  Ask what and why  Challenge status quo  Do the right thing  Administer  Maintain  Focus on systems and structure  Control  Short view  Ask how and when  Work with status quo  Do things right Leaders Managers Source: notes of Milton Krivokuca’s classes 8 What type of leader does FIT require? (1/4) – Leader’s characteristics
  • 9. What type of leader does FIT require?  Innovate  Develop  Focus on people  Inspire  Long view  Ask what and why  Challenge status quo  Do the right thing  Administer  Maintain  Focus on systems and structure  Control  Short view  Ask how and when  Work with status quo  Do things right Leaders Managers Source: notes of Milton Krivokuca’s classes 9 What type of leader does FIT require? (2/4) – Manager’s characteristics
  • 10. What type of leader does FIT require?  Contingent reward: contracts exchange of rewards for efforts  Management by exception (active): takes corrective action  Management by exception (passive): intervenes only if standards are not met  Laissez–faire: abdicates responsibilities, avoids making decisions  Charisma: provides vision and sense of mission.  Inspiration: communicates, expresses important purposes in simple ways.  Intellectual stimulation: promotes intelligence, problem solving.  Individualized consideration: gives personal attention, treats each employee, coaches and advises. Transactional Leadership Transformational Leadership Source: Bass (1990, p.630) 10 What type of leader does FIT require? (3/4) – Transactional versus Transformational
  • 11. What type of leader does FIT require? Task Behavior Low High Relationship Behavior High PARTICIPATING SELLING Low DELEGATING TELLING 11 What type of leader does FIT require? (4/4) – From Relationship to Task Behavior
  • 12. Does a strategic framework exist ?  What strategic management means?  Analysis  Decisions  Actions  Articulation of goals and objectives  Planning approach involving customers and employees 12 Does a strategic framework exist? (1/3) – The Theory of Strategic Framework
  • 13. Does a strategic framework exist ? 13  His goal is to invent, use his imagination “the next invention will be the ‘big winner’ for FIT”  Not profit oriented  Employees’ satisfaction  Team involvement: Informational sharing  Lack of feedback Does a strategic framework exist? (2/3) – What really happens?
  • 14. Does a strategic framework exist ? 14  Reacting to Problems Achieving Strategic and Operational Goals with a Transformational Leader
  • 15. Strengths – Intangible Resources • Loyal employees • High level of knowledge • Positive work environment • Quick learning and adaptability • Personal relationship along the employees Human 15 What are the strengths of FIT ? (1/3) • Highly (!) innovative CEO • Continuous creativity and development process • Broad thinking Innovation & Creativity • FIT is known for its specialty items for the consumer leisure industry • Always releasing new inventions Reputation
  • 16. Strengths – Tangible Resources • Sound financial resources • Financial stability (No crisis within the last 10 years!)Financial 16 What are the strengths of FIT ? (2/3) •Material independent business •25,000 square feet buildingPhysical • Ability to design, produce and manufacture new ideas (FIT implements complete production process and value chain) • In possession of basic machine tools Technological • Wide product distribution – Various types of gadgets and tools • Flat organization structure Organizational
  • 18. Weaknesses – Intangible Resources • CEO’s hobby, no financial thinking • CEO driven by excitement • Employees’ frustration Human 18 What are the weaknesses of FIT ? (1/2) • Flat Organization structure • Not a goal oriented culture • Lack of team building • Production oriented instead of customer oriented • No planning approach • No improvement approach: Plan/Do/Study/Act Organizational
  • 19. Weaknesses – Tangible Resources • No long-term financial plan • Unable to auto-finance strategic developmentFinancial 19 What are the weaknesses of FIT ? (2/2) • Basic machine tools • Investment required for large scale productionPhysical • Doesn’t meet OSHA requirements • Doesn’t achieve safety certification • Unfamiliar technical field (construction industry) Technological
  • 20. Conclusion – Synthesis  Overview  Culture of the company: “the next invention will be the ‘big winner’ for FIT”  Threat: Small, changing & not well defined market  Weaknesses  Divergent views on what success looks like, no definition of success  Tangibles assets and organization inadequate  No improvement nor development strategy, not customer oriented  Strengths  Under-used skilled and loyal team with potential managers  Under-developed Innovative ideas  CHANGE IS REQUIRED 20 Conclusion (1/3) – Change is required
  • 21. Conclusion – What? 21 SET THE VISION  Gather the facts supporting the required change, market analysis  Define what success looks like, integrating customers and employees  Define the goals, with metrics  Define the type of change required: Strategic, Technological, Structural, Behavior  Attitude towards risk: Challenge status quo Invest to enter new markets Conclusion (2/3) – What kind of change ?
  • 22. Conclusion – How? 22 LEAD THE CHANGE  Transformational & selling leadership  Resistance (political/cultural/individual/systematical)  Communication, participation, support through training, threats  Organizational culture & impacts on the team  From information sharing to special problem solving  From self managed teams to special project team with objectives  Process maturity: From reacting to early systematic  Implement improvement approach: Plan - Do - Study - Act Conclusion (3/3) – How to lead the change?
  • 23. THANK YOU VERY MUCH FOR YOUR ATTENTION! Are there any questions left?

Editor's Notes

  1. http://www.emeraldinsight.com/journals.htm?articleid=1410696&show=html http://smallbusiness.chron.com/transformational-leadership-vs-transactional-leadership-definition-13834.html
  2. Sisyphus was made to roll a huge boulder up a steep hill. Before he could reach the top, however, the massive stone would always roll back down, forcing him to begin again
  3. Improvement instead if “forever invention”
  4. Improvement instead if “forever invention”