Both family and friend travelers want something reliable for their big vacation spend. Beyond that, what they actually spend their money on drastically differs. See more: http://blog.resonateinsights.com/infographic-family-vs-friends-the-battle-for-summer-travel/

1. FAMILY VS FRIENDS
THE BATTLE FOR SUMMER TRAVEL
TRAVEL WITH FRIENDS
TRAVEL WITH FAMILY
Those who travel with family or friends want something reliable for their big
vacation spend. Beyond that, what they each spend their money on is drastically different.
Families say YES to group enjoyment and NO to adventure
Friends say YES to luxury and NO to ordinary
Sample size: 6,406RESONATEINSIGHTS.COM @RESONATETWEETS
38%
to choose trustworthy brands
more likely
32%
more likely
to stay at a Holiday Inn Express
139%
to prefer family-friendly amenities
more likely
23%
more likely
to stay at a Hampton Inn
70%
19%
72%
more likely
to choose unique products
and services
52%
more likely
to stay at the Ritz-Carlton
42%
more likely
to prefer fun & exciting
products and services
61%
more likely
to stay at W Hotels
of adults traveled in the past
year, mostly domestic
72%