The "Digital Certificate's Significance and Marketing Strategy" webinar focuses on providing tried and tested strategies to improve your bottom line by effectively increasing your digital certificate sales
31. Customer won’t experience a domain name change in middle of shopping experience (i.e. go from http://www.mydomain.com to https://sharedssl.com/mydomain or https://mydomain.sharedssl.com if the wildcard method is used)
33. Prevents users from experiencing a domain name change during the most important part of the transaction – when they’re entering their payment information
34. Consumers are more likely to purchase from a site that uses a dedicated SSL certificateThe Bottom Line: The cost, ease of obtaining an SSL certificate and potential loss of revenue from having a shared SSL make having a dedicated SSL certificate critical