The year 2017 has ruled out that if there was no SaaS in application software market then there was no revenue. It was also observed that the complex data machines shift smoothly towards online operations. All the cloud workflows were delivered as software-as-a-service (SaaS) and it was predicted that the Infrastructure-as-a-service (IaaS) will drop down compare to the recent years.

1. Western Europe Application Software
Market Reached at USD 3.9 Billion in 2017
Making the Region Largest in Global
Application Software Market: Ken Research

2. • The global application software market reached to USD10.8 billion in 2017 of
which Western Europe was the largest geographic region accounted for USD3.9
billion or 35.9% of the global market. However US stood as the largest country
accounting for USD2.3 billion or 21.4% of the global application software market.
The report titled “Application Software Global Market Report 2018”, provides a
comprehensive analysis of global application software market, new products and
business models, leading consumer of application software, SaaS and cloud
services, and future of application software market.
• Industry Overview: Global application software market refers to information
technology offerings that help an organisation to detect, analyse, resolve, and
report performance issues of the applications used which include word processors,
database programs, spread sheets and web browsers. The application software
ensures that all the applications perform and behave as expected. Generally,
application Software is a part of the systems management of any organization
used to monitor and manage the performance and availability of software
applications. It also provides seamless access to enterprise applications, helps in
giving valued performance of business services and web transactions to the
customers. This trend also enhances revenue and improves brand value and
overall customer loyalty.

3. • New products in the emerging markets and business models such as cloud computing and
Software-as-a-Service (SaaS) are stimulating the global market growth. Both large and small
organisations are adopting these products as they provide rapid time to market, cost effective and
low maintenance options. The manufacturing, banking and finance sectors are the major drivers for
the application software industry. The largest consumer of application software is North America
and represents almost half of the global market share. It was observed that the application
software industry has faced challenges such as economic crisis, currency fluctuations, and software
piracy in the past years.
• SaaS in Global Application Software Market: The year 2017 has ruled out that if there was no SaaS
in application software market then there was no revenue. It was also observed that the complex
data machines shift smoothly towards online operations. All the cloud workflows were delivered as
software-as-a-service (SaaS) and it was predicted that the Infrastructure-as-a-service (IaaS) will
drop down compare to the recent years. SaaS is an exclusive powerful corporation with more than
80% of their performance applications being hosted and operated in cloud. Majority of the
companies confidently claim that their operations no longer depend on legacy systems but on SaaS.
SaaS is available at an affordable price and the technology helps to expand the corporate ecosystem
with various new apps, and involves everyone on how apps are managed and operated. SaaS
application is easy to use, no expensive training required, and no special devices required as data
resides entirely online.

4. • Cloud and SaaS in Application Software Market: Many of the businesses
in the developing countries are shifting their operations to cloud due to
low operational costs, maintains a consistent working process, enables
collaboration in large and decentralized teams, saves time, facilitates
access to data, mobile-optimized, easier to connect applications, reduces
burden of upgrading, easy maintenance, safeguarding data and in line with
market trends. The delivering functionality in cloud boosted customer
satisfaction in the past years with a positive navigation experience. SaaS
reduced the burden of installing and adjusting systems until they blend
within a software landscape, and usually require minimal to no
maintenance at all. Sometimes system updates are automated due to a
single-click approval and also puts a user in control without undergo
complex verification processes. Many organizations are interested in SaaS
because it uses a remote, large, or decentralized team to run and a shaky
reputation to maintain. The growing demand for SaaS will motivate
powerful investors to fund important technological innovations.

5. • Future of Global Application Software Market: The global
application software industry is actually a consolidated
industry consisting of ERP, CRM, SCM, business intelligence
and analytics. The factors such as IT spending, technological
innovations, and economic growth impacts the application
software industry dynamics significantly. India, China, and
Latin America contributed immensely in the application
software industry growth and is driven by a relatively low
penetration of software, local potential. The revenue of the
application software market is growing continuously along
with the economic growth in developing countries and will
continue in the next few years.

6. Key Topics Covered in the Report
• Global Application Software Market Growth
• Global Application Software Market Forecast
• Global Application Software Market Analysis
• Global Application Software Market trends
• Global Application Software Market Revenue
• Software Services Market Growth
• SaaS Market Analysis,SaaS Market Forecast
• Global Cloud Market Growth
• Global Cloud Market Future Outlook
• enterprise resource planning Software market Value
• Supply Chain Management Software Market Value

7. • To know more click on the link below:
• https://www.kenresearch.com/technology-and-telecom/telecommunications-and-
networking/application-software-global-market-report/143615-105.html
• Related Reports:
• https://www.kenresearch.com/media-and-entertainment/gaming-and-
gambling/video-game-software-global-market-report/143761-94.html
• https://www.kenresearch.com/technology-and-telecom/it-and-ites/operating-
systems-productivity-software-publishing-global-market-report/143705-105.html
•
• Contact Us:
• Ken Research
• Ankur Gupta, Head Marketing & Communications
• sales@kenresearch.com
• 0124-4230204
•