Storytelling in the World of Travel and Tourism: Peter Brun, Chief Communications Officer, VFS Global

8. Know your Audience
Know your Purpose
Essence of the Story
Main Characters
How it Begins and Ends
Lots of Fantasy
Choose your Channels
Use Technology
Brand Benefit

9. Have a clear strategy – what, how, for whom, when and why
Identify your audience
Communications and/or Marketing must lead it
Not every Hype is suitable for Storytelling
We must become more creative!
Not every one is creative, but you can excite it
‘Going viral’ can’t be planned – it just happens
Courage to take risks
No foreign shame - but clever and in style
The future belongs to the best, creative storytellers

10. THANK YOU