Nazeeb Arif, Executive Vice President, ITC Limited delivers a keynote on Stories of Sustainability at PRAXIS 2018.

1. Stories in Sustainability
PRAXIS 2018

3. Story oNE
WHEN Cutting Trees
Solved
an insurgency problem

4. ITC Paperboards & Paper

5. High yielding varieties developed by ITC’s R&D

6. Wasteland
Conversion

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8. Creating Secure Livelihoods
Social and Farm Forestry

9. Agro-Forestry Model

10. Social Contribution
Providing Livelihoods to poor Tribals and Marginal Farmers
Creating 125 million person days of employment
Environmental Impact
Carbon Sequestration
Augmenting Green Cover
Top Soil Retention
Water Recharge
Economic Benefit to ITC
A Competitive Source of Pulp-wood for ITC’s Paper mill
ITC’s Social & Farm Forestry Initiative
Greening over 6,80,000 acres

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13. Story oNE
wHEN Cutting Trees
Solved
an insurgency problem
GROWING
And replenished the environment
AND CREATED JOBS
AND made itC India’s no 1 in
paperboards

14. Nice to doNeed

15. Global Economic Growth
World GDP

16. 8

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19. August 1st, 2018
Earth Overshoot Day
2017
Aug 2

20. Business cannot succeed
in societies that fail

21. EXTREME COMPETITIVENESS
GROWTH WITH JOBS
GROWTH THAT ENRICHES NOT
PLUNDERS THE ENVIRONMENT
RESPONSIBLE COMPETITIVENESS
Triple Bottom Line

22. Country Before Corporation
Institution Before Individual
Let’s Put India First

23. Story TWO
When the last time
they grew crops
Was in their
grandfathers’ Time

24. Climate Change in India’s Agriculture

25. ITC’s e-Choupal
Empowering the Small and Marginal Farmer
World’s Largest Rural Digital Infrastructure

26. e-Choupal
Digital Infrastructure

27. Sustainable Agricultural Practices

28. Choupal
Saagars
A new
concept in
Integrated
Rural
Services

29. Integrated Rural Services for rural consumers

30. Identity-Preserved Storage

33. Pledge by Sanchalaks (Lead Farmers)

34. Connectivity through Lead Farmer
6100 e-Choupals cover around 35,000 villages benefiting 4 million farmers

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37. 54 % of India is water stressed

38. Bringing precious water closer home
Nearly 12,500 structures irrigating 8,75,000 acres of dryland

42. Water User Groups

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44. Livestock Development adds to non-farm incomes –
Providing integrated animal husbandry services
to 16,50,000 milch animals.

46. Over 60,000
rural women
entrepreneurs
Empowering women

48. Scale and Impact
Programmes spread over 166 districts
6,100 e-Choupals, 35,000 villages, 4 million farmers
6,80,000 acres of forestry
– 125 million person-days of employment
8,75,000 acres of watershed development
16,50,000 milch animals covered
5,50,000 children benefiting from supplementary education
60,000 sustainable livelihoods for rural women
55,000 youth trained through Vocational Training programmes
30,000 Sanitation Units

49. Story THree
When Hillary Clinton
Trumped us
With a
‘Monument to the future’

51. World’s Highest Rated LEED Platinum Building
The ITC Green Centre, Gurgaon

52. ITC Grand Chola
World’s Largest LEED Platinum Rated Green Hotel
RESPONSIBLE LUXURY

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54. Story four
When brands
also help enable
social change

55. A Bouquet of World-class Brands

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57. Turnover
1995-96
5,115 cr 67,000 cr*13x*
2017-18
Market Cap 5,571 cr 3,50,000 cr63x
Non-cigarette
businesses
1,360 cr 26,100 cr19x
Non-cigarette
businesses
Profit
42 cr 3,500 cr83x
Profits 261 cr 11,200 cr43x
Turnover
1995-96
5,115 cr 67,000 cr*13x*
2017-18
Market Cap 5,571 cr 3,50,000 cr63x
Non-cigarette
businesses
1,360 cr 26,100 cr19x
Non-cigarette
businesses
Profit
42 cr 3,500 cr83x
Profits 261 cr 11,200 cr43x
80%
of Value Added
goes to
Central &
State
Governments
Top 3
In the private
sector in
Contribution to
Exchequer
2 Lakh
Crore
1.5
Lakh
Crore

58. The Only Company in the World to be :
Carbon
Positive
13 years
Water
Positive
16 years
Solid Waste
Recycling
Positive
11 years
Sustainable Livelihoods for 6 million people

59. Harvard Business Review ranked
ITC Chairman 7th best CEO in the world and 1st in India

60. Insights
1. The DNA Code
2. Results over Rhetoric
3. Strategy is King
4. People are the Heroes
5. We not Me
6. Reputation is the Outcome, not the Goal
7. Focus on the Message, not the Messenger

61. O v e r 1 0 0 y e a r s
O n e M i s s i o n
India First