Using a voice of the customer (VoC) tool is the most critical element to retain happy customers and turn potential customers into loyal customers. But what exactly is VoC, and what are the best tools to explore to improve your customer relations and increase profitability? VoC is an aggregation of the attitudes and beliefs that your customers hold about your brand. This shouldn’t be confused with customer feedback, a direct source of information which constitutes just one element of the VoC mix.

2. Voice of Customer
Tools for Customer
Insights
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3. Overview
Using a voice of the customer (VoC) tool is the most critical element to
retain happy customers and turn potential customers into loyal customers.
But what exactly is VoC, and what are the best tools to explore to improve
your customer relations and increase profitability?
VoC is an aggregation of the attitudes and beliefs that your customers hold
about your brand. This shouldn’t be confused with customer feedback, a
direct source of information which constitutes just one element of the VoC
mix.
Data scraping tools can be used, along with text analytics and sentiment
analysis to create a composite portrait of how your customers see you. Here
we’ll rundown a few of the best tools for carrying out this research.

4. Why do we Need VoC Tools?

5. There are several reasons to carry our VoC analysis. These include:
● Identifying any mismatches between your intended profile and customer perception.
● Discovering opportunities for expansion, including new product lines and services.
● Better understanding the concerns and personalities of your core customer base.
● Identifying common problems, errors and bugs for product iterations or patches.
● Answering FAQs more effectively.
● Providing ammunition for rebranding or changes to corporate strategy.

6. What are the Top 10 Voice of the Customer
Tools?

7. Here is our rundown of the best tools out there for VoC analysis
1. Repustate
2. Medallia
3. Clarabridge
4. Confirmit
5. SentiSum
6. InMoment

8. What is the Voice of the Customer Process?

10. Trust Repustate for Voice of
Customer Analysis
We believe we’ve created the best VoC tool on the market, primarily
because it neglects nothing. Our VoC analysis tools pull both data-driven
insights and sentiment analysis together, using the power of AI and Machine
Learning (ML).
We neglect nothing – looking at everything from on-screen captions in
YouTube videos to blog text, transcribed support calls, product reviews and
much more. If the data is out there, you can trust Repustate to find it.

11. Thank you!
Understand your data,
customers, & employees with
12X the speed and accuracy.
Visit: www.repustate.com to
learn more