TikTok and Instagram analytics can help marketing agencies identify and attract ideal target audiences, which can help you prioritize marketing spend.

2. TikTok and Instagram
Analytics: A Guide for
Marketing Agencies

3. Overview
As a digital marketing agency, you need to nail how to use social listening
to ensure that your clients have the best chance of beating their
competitors and reaching the right audience. You need to have the most in-
depth insights so you can strategically use social media platforms to
generate organic traffic targeting a wide audience set with the best
possible engagement tactics.
In this article, we discuss how marketing agencies as yourself can
specifically leverage TikTok and Instagram to generate organic traffic and
boost your brand campaigns.

4. Why TikTok and Instagram?
As marketing agencies, you need to know how to use social listening in the
most efficient manner so that you can build your brand campaigns and
manage user engagement for your clients’ social media accounts effectively.
You want to get the most out of the investment assigned for your projects and
the best way to do this is to target the channels that give you the most results.
The best bet to get the right attention from social media users, especially Gen
X, are TikTok and Instagram. Statistics show that users spend 342 seconds on
TikTok mobile viewing, compared to 259 seconds on Facebook, which comes
in second. Thus, with regard to user engagement, TikTok, by far, is the most
popular, with the longest average in-app engagement per session.

5. How To Use Social Listening For TikTok &
Instagram Analytics?
TikTok and Instagram analytics can help marketing agencies identify and attract ideal
target audiences, which can help you prioritize marketing spend. It can help you
discover sentiments in hashtags, comments, and videos so you have data-backed
insights that can supercharge your marketing campaigns.
Let’s see further how to use social listening for TikTok and Instagram to supercharge
social media campaigns.
● 1. Understand your audience
● 2. Discover consumer trends
● 3. Develop compelling marketing strategies
● 4. Give clients data-backed insights
● 5. Prioritize marketing spend

6. Data Formats You Can Extract TikTok And
Instagram Insights From
1. Text in posts and comments
You can collect all the text data in TikTok and Instagram posts, as well the comments
accompanying them and the videos.
2. Hashtags.
You can use hashtags to gather useful information for TikTok and Instagram analytics.
Hashtags are particularly useful because they can give you 22 different data points just
from a single hashtag.
3. Video Data
You can extract relevant and key Instagram data from long-form videos on IGTV, posts,
and Instagram reels.

7. How Do You Get TikTok and Instagram
Analytics For Social Marketing?
A social media analytics platform extracts insights from TikTok and Instagram
through a methodical social listening process, which is as follows.
Step 1 - Audio transcription
Step 2. Extract caption overlays
Step 3. Image recognition
Step 4. Text extraction - All comments including hashtags, emojis, gifs, etc, in
the videos are processed by the text analytics API.
Step 5 - Sentiment analysis
Step 6 - Visualization

8. Conclusion
Repustate’s AI-driven sentiment analysis platform, Repustate IQ, gives you
relevant, high-precision customer and market insights quickly and effectively.
You can get instant social media listening from a variety of different social
platforms like Instagram, Facebook, TikTok, YouTube, Douyin, and others.
Once trained to your specific needs, the platform tells you how to use social
listening and turn videos and comments into actionable reports that are easy
for everyone to understand. You can set alerts for hashtags and mentions, or
customize entities to your requirements, all without having to code.
Read This Customer Success Story and see how Repustate helped a New
York-based marketing & advertising agency harness TikTok insights for
clients such as Abercrombie & Fitch, Tinder, AT&T, Amazon Prime, and others.

9. Thank you!
Understand your data,
customers, & employees with
12X the speed and accuracy.
Visit: www.repustate.com to
learn more