Marketing & advertising has moved beyond traditional mediums like never before. User-generated social media content by consumers and influencers, especially on TikTok, is a gamechanger in influencing consumers. A company can thrive and outpace competition by smartly leveraging sentiment analysis of TikTok videos for rich business intelligence. In this PPT, we tell you how.

2. Tiktok Social Listening
With Sentiment Analysis
www.repustate.com

3. Marketing & advertising has moved beyond traditional
mediums like never before. User-generated social media
content by consumers and influencers, especially on
TikTok, is a gamechanger in influencing consumers. A
company can thrive and outpace competition by smartly
leveraging sentiment analysis of TikTok videos for rich
business intelligence. In this article, we tell you how.

4. How to use TikTok Sentiment Analysis
for Brand Insights
Today, user-generated content plays a bigger part in influencing consumer
behavior than ever before. In fact, research shows that user-generated videos
get 10 times more views than brand content. Platforms like YouTube and
TikTok provide them just the right forum, even as businesses use TikTok as a
marketing tool. And why not. However extraordinary the marketing,
consumers still want authenticity in their product reviews and look to their
peers for advice. As a marketer, whether you use TikTok for business or not,
keeping track of thousands and thousands of hours of video content in
related conversations is next to impossible. How then, do you extract any
actionable insights from the seemingly never-ending explosion of data?
TikTok sentiment analysis gives you important insights into your brand’s
performance.

5. TikTok as a marketing tool
Why is it that TikTok video sentiment analysis seems so pivotal today? The
answer is simple. With over 800-million users and over 2-billion downloads,
TikTok has quickly become the most widely used social video platform in 4
short years. It’s a whirlwind of emotions from one swipe up to the next. It
truly is the social mecca of user-generated content even as influencers and
businesses use TikTok as a marketing tool. Even closer to home, it’s one of
those apps my teenagers, and even my wife, can’t go without. They spend
hours each day browsing through videos of funny pranks, lip syncs, recipes,
reviews, fitness, beauty tips, art and entertainment. That’s why this is a great
opportunity for TikTok affiliate marketing as well.

6. TikTok social listening using Sentiment
Analysis
Sentiment analysis is a natural language process (NPL) used to identify,
extract and analyze a torrent of data in the form of opinions, feelings, and
emotions in social media texts and videos. Sentiment analysis evaluates
posts and determines whether users are positive, negative, or simply neutral,
in their opinions. It’s a part of social media listening that can spot, extract and
score the most relevant brand insights buried in the tons of unstructured data
spread across billions of social posts.

7. How do you Extract Brand Insights from
TikTok Videos?
The challenge marketers face today, is how to effectively extract vital brand insights from short-form
videos on such platforms like TikTok. Repustate’s sophisticated AI-powered machine learning (ML) and
natural language processing (NLP) API extracts meaningful insights from these videos to give Brands
using Tik Tok for business, precisely what they are looking for.
There are three components to how Repustate does TikTok social listening:
1. The audio channel
2. The caption overlay
3. Any branded content or imagery in the background

8. Repustate’s Video Content Analysis Tool
With Repustate’s AI-driven semantic analysis engine, you’ll be able to know what
people are saying about your brand or product in over 23 languages. We can extract
sentiment and brand mentions from videos on sites like YouTube or TikTok, and
even dive into popular podcasts and other audio channels. Our intuitive video content
analysis API will even identify brand logos that appear in videos, creating a thorough
and complete analysis of the video content relevant to you. Access your video
analysis over an API, or have results displayed to you in an easy-to-use and intuitive
dashboard. At Repustate, we bring your data in sight.

9. Thank you!
Understand your data,
customers, & employees with
12X the speed and accuracy.
Visit: www.repustate.com to
learn more