Social listening best practices include researching your brand to see how people on social media perceive you and how they refer to you. You need to know your competitors well and dig deep for in depth analysis of factors such as gender analysis and mention sources. You also need to pay close attention to what your customers are saying so that you can respond to them in a meaningful way.

1. Will the Future of Search
be Semantic in 2021?
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2. Table of Contents
● Social Media Listening And Your Brand
● What Are The Best Practices For Social Listening?
● The Process of Social Listening And You
● Choose Your Social Listening Solution Wisely

3. Enhance Your Brand
With These Social
Listening Best Practices
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4. Social listening best practices open up a whole new level of brand
awareness and marketing opportunities for companies. And yet,
most companies struggle to find the balance between following
social listening tips and daily operations to actively optimize social
marketing to their advantage. The first rule of social media
engagement is to make sure that you are always attentive to your
audience. That you put customer service as a priority - which
means that you are on an “always on” mode when it comes to
spikes in your social media mentions, regardless of their positive
or negative connotation.

5. What Are The Best Practices For Social
Listening?
Social listening best practices include researching your brand to see
how people on social media perceive you and how they refer to you.
You need to know your competitors well and dig deep for in depth
analysis of factors such as gender analysis and mention sources. You
also need to pay close attention to what your customers are saying so
that you can respond to them in a meaningful way.
Below we bring you social listening tips that will give you a
stronghold over the ever-changing landscape of social media.

6. Why Do We Need Sentiment Analysis
On Social Media?
Sentiment analysis of social media data can tell you if customers truly like
you or not. This is far beyond empty numbers in a metrics tool. If they share
your post, if it is because they are writing a positive review, or because they
are tagging you to be sarcastic.
Some of the benefits of social media sentiment analysis are listed below:
1. Discover new market trends
2. Design targeted marketing campaigns
3. Track brand awareness
4. Develop a personalized brand experience
5. Conceive new product ideas

7. The Process of Social Listening And You
● Identify your objective to design your social media campaign.Hash out ideas and
decide the approach you are going to take.
● Research, discover, and gather your data from across social media platforms in both
real time and latent.
● Create engaging content and ensure that it is in line with your brand and overall
strategy.
● Schedule your social media updates on your calendar so that your social presence is
steady and uniformly paced.

8. ● Engage with your customers and mentions - a key part of social listening
best practices.
● Collate your social listening data and process it using a social listening
sentiment analysis tool to see the overall sentiments regarding your
brand.
● Analyse the social performance data presented in the visualization
dashboard to see what type of content is getting the most attention, how
your audience is responding to what type of content, etc, and revise your
strategy accordingly.

9. Choose Your Social Listening Solution
Wisely
It’s important to choose a social listening solution that empowers you to throw a wide net
across the social media environment. A tool that encompasses video content analysis
along with text analysis is your best bet. Not to forget one of the often neglected social
listening tips - keeping your international audiences in mind. Social media is used widely in
English, but in large parts of the world, customers use social platforms and share content
in their native language. This means that the solution for social listening and social media
sentiment analysis must also have capabilities to understand multiple languages at a
native level.

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