In 2009, instant tea enjoyed the strongest off-trade current value growth of 25%. It continues to be spurred by Lipton Chai Latte and Jarrah Chai Latte by Unilever Australia Ltd and AB Food & Beverages Australia Pty Ltd introduced in 2005 and 2006, respectively. Still considered a relatively new addition to Australia's hot drinks environment, Chai Latte rose in popularity in 2005 and continued to draw more consumers in 2009. As a result, instant tea experienced the most rapid off-trade current...Euromonitor International's Tea in Australia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2005-2009, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2014 illustrate how the market is set to change.Product coverage: Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, Other Tea Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.Why buy this report' * Get a detailed picture of the Hot Drinks industry; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market's major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town and Santiago and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

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Tea - Australia
Published on April 2010
Report Summary
In 2009, instant tea enjoyed the strongest off-trade current value growth of 25%. It continues to be spurred by Lipton Chai Latte and
Jarrah Chai Latte by Unilever Australia Ltd and AB Food & Beverages Australia Pty Ltd introduced in 2005 and 2006, respectively.
Still considered a relatively new addition to Australia's hot drinks environment, Chai Latte rose in popularity in 2005 and continued to
draw more consumers in 2009. As a result, instant tea experienced the most rapid off-trade current...
Euromonitor International's Tea in Australia report offers a comprehensive guide to the size and shape of the market at a national
level. It provides the latest retail sales data 2005-2009, allowing you to identify the sectors driving growth. It identifies the leading
companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or
pricing issues. Forecasts to 2014 illustrate how the market is set to change.
Product coverage: Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, Other Tea
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report'
* Get a detailed picture of the Hot Drinks industry;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online
information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town and Santiago and a network
of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help
drive informed strategic planning.
Table of Content
Tea in Australia
Euromonitor International
April 2010
List of Contents and Tables
Executive Summary
Hot Drinks Enjoys Healthy Growth in Australia in 2009
New Product Developments Spark Consumer Interest
Multinational Companies Continue To Dominate Hot Drinks in Australia
Supermarkets Are Where Consumers Shop for Hot Drinks
Positive Projection Continues As Hot Drinks Remain A Daily Staple
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Key Trends and Developments
Taste Continues To Be A Key Element in Hot Drinks
Health and Wellness Remains A Drawing Factor
Advertisements and Campaigns Continue To Place Global Brands in the Lead
Consumers Continue To Demand Sustainable Products
Consumers Continue To Be Value Conscious
Market Data
Table 1 Retail Vs Foodservice Sales of Hot Drinks: % Volume Breakdown 2004-2009
Table 2 Retail Vs Foodservice Sales of Hot Drinks: % Volume Growth 2004-2009
Table 3 Retail Sales of Hot Drinks by Sector: Volume 2004-2009
Table 4 Retail Sales of Hot Drinks by Sector: Value 2004-2009
Table 5 Retail Sales of Hot Drinks by Sector: % Volume Growth 2004-2009
Table 6 Retail Sales of Hot Drinks by Sector: % Value Growth 2004-2009
Table 7 Foodservice Sales of Hot Drinks by Sector: Volume 2004-2009
Table 8 Foodservice Sales of Hot Drinks by Sector: % Volume Growth 2004-2009
Table 9 Total Sales of Hot Drinks by Sector: Total Volume 2004-2009
Table 10 Total Sales of Hot Drinks by Sector: % Total Volume Growth 2004-2009
Table 11 Hot Drinks Company Shares by Value 2005-2009
Table 12 Hot Drinks Brand Shares by Value 2006-2009
Table 13 Penetration of Private Label by Sector 2005-2009
Table 14 Sales of Hot Drinks by Distribution Format: % Analysis 2004-2009
Table 15 Sales of Hot Drinks by Sector and Distribution Format: % Analysis 2009
Table 16 Forecast Retail Vs Foodservice Sales of Hot Drinks: % Volume Breakdown 2009-2014
Table 17 Forecast Retail Vs Foodservice Sales of Hot Drinks: % Volume Growth 2009-2014
Table 18 Forecast Retail Sales of Hot Drinks by Sector: Volume 2009-2014
Table 19 Forecast Retail Sales of Hot Drinks by Sector: Value 2009-2014
Table 20 Forecast Retail Sales of Hot Drinks by Sector: % Volume Growth 2009-2014
Table 21 Forecast Retail Sales of Hot Drinks by Sector: % Value Growth 2009-2014
Table 22 Forecast Foodservice Sales of Hot Drinks by Sector: Volume 2009-2014
Table 23 Forecast Foodservice Sales of Hot Drinks by Sector: % Volume Growth 2009-2014
Table 24 Forecast Total Sales of Hot Drinks by Sector: Total Volume 2009-2014
Table 25 Forecast Total Sales of Hot Drinks by Sector: % Total Volume Growth 2009-2014
Table 26 Forecast Total Sales of Hot Drinks by City: Total Volume 2009-2014
Table 27 Forecast Total Sales of Hot Drinks by City: % Total Volume Growth 2009-2014
Definitions
Sources
Summary 1 Research Sources
Australian Fruit Tea Co Pty Ltd
Strategic Direction
Key Facts
Summary 2 Australian Fruit Tea Co Pty Ltd: Key Facts
Company Background
Production
Competitive Positioning
Cantarella Bros Pty Ltd
Strategic Direction
Key Facts
Summary 3 Cantarella Bros Pty Ltd: Key Facts
Company Background
Production
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Summary 4 Cantarella Bros Pty Ltd: Production Statistics 2008
Competitive Positioning
Summary 5 Cantarella Bros Pty Ltd: Competitive Position 2009
Myerton Health Products Pty Ltd
Strategic Direction
Key Facts
Summary 6 Myerton Health Products Pty Ltd: Key Facts
Company Background
Production
Summary 7 Myerton Health Products Pty Ltd: Production Statistics 2008
Competitive Positioning
Summary 8 Myerton Health Products Pty Ltd: Competitive Position 2009
Nerada Tea Pty Ltd
Strategic Direction
Key Facts
Summary 9 Nerada Tea Pty Ltd: Key Facts
Company Background
Production
Summary 10 Nerada Tea Pty Ltd: Production Statistics 2008
Competitive Positioning
Summary 11 Nerada Tea Pty Ltd: Competitive Position 2009
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 28 Fruit/Herbal Tea by Type: % Off-trade Volume 2005-2009
Table 29 Retail Sales of Tea by Subsector: Volume 2004-2009
Table 30 Retail Sales of Tea by Subsector: Value 2004-2009
Table 31 Retail Sales of Tea by Subsector: % Volume Growth 2004-2009
Table 32 Retail Sales of Tea by Subsector: % Value Growth 2004-2009
Table 33 Tea Company Shares 2005-2009
Table 34 Tea Brand Shares 2006-2009
Table 35 Forecast Retail Sales of Tea by Subsector: Volume 2009-2014
Table 36 Forecast Retail Sales of Tea by Subsector: Value 2009-2014
Table 37 Forecast Retail Sales of Tea by Subsector: % Volume Growth 2009-2014
Table 38 Forecast Retail Sales of Tea by Subsector: % Value Growth 2009-2014
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