Renterval is a social commerce marketplace that allows users to rent items and services from other individuals and local businesses. Merchants can list items and services for rent, set prices and availability. Customers can browse listings, book appointments and make online payments. Renterval generates revenue through commissions on completed transactions. The company is seeking a $5 million investment to fund marketing to grow awareness and user adoption.

2. Pictures are worth a thousand words

3. Renterval.com is the social commerce destination where
users can easily rent anything they have (or need)
Merchants Clients
• Find new, bona fide local • Save on local rentals & services
customers • Browse merchant ratings
• Accept new forms of payment (or • Book appointments with ease
save on current processing fees) • Guaranteed satisfaction or it’s free
• Fill appointments on your terms
• Offer online reservation/payment

4. • Developed in 2008
• Member contributions funded Renterval’s development and launch
(approximately $80k)
• Renterval.com launched in 2009
• Customer/merchant acquisition tactics limited to word of mouth and
“grassroots” tactics
• Renterval LLC founded in April 2011; US Trademark application filed in
April 2011
• Enhanced user experience debuted in April 2011

5. Merchants
Individuals & businesses
with items to rent
Local service businesses
offering services priced by
the appointment
AND
Clients
Valued-minded shoppers
Do-it-yourselfers
Party organizers

6. Andy Chambers (Founder/President)
– 16 years of B2B and B2C marketing experience
– Southern Methodist University Cox School of Business (MBA
with emphasis in entrepreneurship/marketing)
– Prior start up: JEAL LLC (provider of rental equipment/lodging
to municipal/state/federal governments)
Nancy Lerman (VP of Business Development)
– 20 years legal experience in public & private organization
– Southern Methodist University Dedman School of Law
Chris Loy (VP, Chief Financial Officer)
– Licensed CPA; 20 years in Comptroller/CFO positions for regional
and Fortune 150 companies
– Southern Methodist University Cox School of Business (MBA)
– Leadership positions in numerous professional financial organizations
Key future hires: Full-time web development team, contracted sales
force

7. • The “traditional” rental industry accounted for nearly $110B in revenue in
2009*
– According to the American Rental Association, greater than 80% of rental equipment
companies are family-owned small businesses with little online functionality (extremely
fragmented industry)
– The rental industry is notorious for charging high prices and being difficult to do business
with (short hours of operation, high delivery charges, expensive deposits, aging
equipment, lack of online reservations, etc.)
• Although current rental activities account for a tremendous opportunity,
Renterval aims to take share from the traditional “person to person” sales
that occur daily on Craigslist, Ebay and other similar services
• Renterval also pursues various non-traditional rental businesses as a
source of “rentable” inventory (time or tangible items)
– Pawn shops
– Pre-owned sporting equipment retailers
– Pre-owned musical instruments retailers
– Services of every variety that charge for appointments
*Source: US Census Bureau, Annual & Quarterly Services for primary NAICS 532 (Rental and Leasing Services) (2009)

8. Micro/Small Business Pain Points Client Pain Points
Pain Point Renterval Solution Pain Point Renterval Solution
Usually only accept Renterval accepts credit cards, Rental stores have inconvenient Browse by hours of operation
cash/check PayPal and Google Checkout hours of operation (half days on and rental/appointment
payments from customers for no Saturdays, closed Sundays) availability. Items available 24/7
additional charge
Limited funds to invest in Merchants can establish a Items/services can’t be reserved End-to-end rental management
website development storefront in minutes at no charge online and online ordering/payment
whatsoever makes using Renterval a breeze
Fluctuating customer Merchant can offer differing prices Limited # of “traditional” Renterval’s large selection of
demand results in peak for appointments/rentals providers of rental equipment equipment options and price
periods and slow periods throughout the day to smooth points enable users to pick the
customer demand items and terms that are most
attractive
Pre-payment for Zero out-of-pocket cost to find
traditional marketing new customers; fees collected only
tactics when Renterval delivers a paying
customer

9. Renterval Groupon Craigslist Zilok Traditional Rental
Businesses
An effective sales channel for
businesses of any size  X X X X
Business owner controls offer’s
price and availability  X   
A platform that puts merchants
on equal footing, regardless of   X X X
business size
Customers schedule appts or
reserve rentals online  X X  X
Customers browse and reserve
rental/appt without a  X X X X
membership account
Known investors Members New Enterprise EBay, members Unknown Members
Associates,
members; IPO
pending
Monthly visitors < 500 9MM 90MM 250K N/A
Renterval is the only turnkey market for services and rentals priced by the interval

10. Renterval TaskRabbit Zaarly
An effective sales channel for
businesses of any size  X X
Business owner controls offer’s price
and availability  X 
A platform that puts merchants on
equal footing, regardless of business  N/A N/A
size
Customers schedule appts or reserve
rentals online  No Calendar function N/A – primarily sales & odd
jobs
Customers browse and reserve
rental/appt without a membership   
account
Known investors Members Shasta Investors, Floodgate, Kleiner Perkins Caufield &
baseline, First Round Byers ($14M). Meg
Capital Whitman joined BOD
Monthly visitors < 500 1.2MM 925K
Renterval is the only turnkey market for services and rentals priced by the interval

11. Renterval makes money by collecting commissions on
the rental transactions we facilitate
Revenues Expenses
• Transaction commissions • Merchant payment
– Sliding scale fees based on – Revenues (net of Renterval’s
interval sold/transaction commission)
value • Marketing
• 10% to 20% – Attract merchants and
– Optional advertising revenues consumers to the Renterval
marketplace

12. Current Projected (Yr. 2)
• Average transaction value: $50 • Average transaction value: $55
– Renterval commission: $6.00 – Renterval commission: $8.15
• Current registered users: 250 • Cost per new merchant account
• Current average monthly visitors: acquisition: $21.15
690 • Cost per new consumer visit: $2
• EOY 2011 registered users: 28k
• EOY average monthly revenue:
$744k
– EOY average monthly Renterval
commission : $98k

13. • Completed
– Advanced search (by availability, interval price, proximity)
– Referral program
– Batch upload of listings
• Near term (~6 mos.)
– Facebook “like” widget on rental listings
– Automated listing tweet
• Mid term (~9 mos.)
– Renterval.com mobile app (Android/iPhone)
• Long term (+12 mos.)
– Licensing “My Renterval” store for power users
(ABCRental.Renterval.com, e.g.)
– Add “rent to own” functionality
– Dynamic pricing option
– Insurance coverage on listed items
– Optimal pricing algorithm

14. $350,000 $25,000
$22,914
$300,000 $20,000
$15,968
$250,000 $295,393
$15,000
$200,000
$10,000
$150,000
$122,515 $5,000
$100,000
$(957)
$(969) $(1,966) $-
$50,000
$31,721
$- $4,758 $(5,000)
$337
Year 1 Year 2 Year 3 Year 4 Year 5
Net revenues EBIT ($000)
Revenue 5-Year EBIT
• Year 1: $337k • Year 1: ($0.968M)
• Year 2: $4.75M • Year 2: ($1.965M)
• Year 3: $31.7M • Year 3: ($0.965M)
• Year 4: $122.4M • Year 4: $15.968M
• Year 5: $295M • Year 5: $22.941M

15. Business Technical
• Renterval’s plans include consolidating • Renterval’s easy-to-use interface enables
companies with similar business models and encourages multiple listings by users
(through partnership or acquisition), • Renterval is built on an infinitely-scalable
quickly bringing additional vertical relational database, which means there is
categories and users to the business no cap on the number of rental listings
• Renterval’s product roadmap includes a that our users can post.
plan to license the technology to smaller • There is no limit to the size or number of
businesses; through this means, Renterval payment transactions that can be
will generate a revenue stream without processed.
the need for direct management over • Renterval.com is hosted at a tier-one
transactions. Internet Data Center, meaning that there
• Renterval’s back-office management is are redundant paths to our servers
limited to batch payment processing and (preventing the likelihood of a
customer service. Because of Renterval’s catastrophic failure).
“variable expense” business model,
expenses are directly related revenues (so
expenses will never exceed revenues).

16. • Purchase by private equity firm
• Purchase by organization with track record of building marketplaces (Ebay,
Amazon, CraigsList)
• Initial Public Offering

17. Renterval is seeking an equity investment of $5M (minimum investment of $1M)
Investments & Intentions
• $4.95M –Marketing Funds Necessary To Grow Awareness & Adoption
– Direct marketing
– Contracted sales force
– Social/guerrilla marketing
– Online advertising
– Partnerships/referral marketing
• $50k – Website maintenance, mobile app development

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20. • Check us out at Renterval.com
• Follow us @Renterval
• Friend us at Facebook
• Tune in to our YouTube channel (Renterval)
• Email : Andy@Renterval.com