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Presentation to Topmarketeers Network


                                                                     Utrecht, February16th 2012


© Copyright 2008 by Teezir B.V.. Private for the client. This report nor any part of it may be copied, circulated, quoted without prior written approval from Teezir B.V. or the client.

                                                                                 www.teezir.com
The underlying global trend for SnappCar.nl is Collaborative Consumption



                                      The term collaborative consumption is used to
                       Car Owners     describe the cultural and economic force away
                                      from “hyper consumption” to re-invented
                                      economic models of
                                      sharing, swapping, bartering, trading or renting
                                      that have been enabled by advances in social
                                      media and peer-to-peer online platforms1
                                       1   Source: Wikipedia




                                                               Reaches 1 Millionth booked
                                                               night after 3 years in operation !



A Peer2PeerVentures Company            1                                                TopMarketeers Network
Peer2Peer rocks : Great recent achievements by current initiatives and
 investors eager to step into collaborative consumption businesses

                              • Airbnb is a trusted community marketplace for P2P homesharing
                              • AirBNB: >100K properties, >13K cities, has processed over 2 M transactions
                              • Investment of $108M in May 2011


                              • WhipCar was the 1st European P2P Carsharing company, based in the UK
                              • In London alone, in 6 months 1000 registered cars milestone was reached
                              • Investment of GBP 1,0M in April 2011 by Delta Capital Partners (UK)


                              • Relayrides was the 1st USA based P2P Carsharing company, based in Boston
                              • Investment of $5M by Google Ventures in 2010



                              • GetAround is a california based P2P Carsharing company
                              • Won CrunchTech competition USA in May 2011 ( 1.600 new cars in 1 day)
                              • Investment of $3,4M in September 2011


                              • P2P Car sharing, launched in France in May 2011 (in beta)
                              • Founded by Robin Chase, the initiator of Zipcar in USA
                              • Gaining momentum fast building a solid bases of owners and drivers quickly


A Peer2PeerVentures Company                              2                                                   TopMarketeers Network
Driven by the trend of Collaborative Consumption, the overcapacity in the Car
 Market and the demand for cheaper and more flexible car rental is matched



                       Car Owners                                                          Drivers

          • In NL: 7.5 Mio. owned cars                                  • In NL: 10 Mio. Drivers
             (excluding lease cars)                  Collaborative      • Rental offer is limited to traditional
                                                     Consumption
          • On average 10% occupancy                                      players and asset based car sharing
          • Average cost € 500/month                                    • Rental offering is limited in scope and
             (or € 50ct/km)                                               geography/locations
                                                                        • Rental is expensive, incl Greenwheels



                                                   Ownership  Access
          • Expensive                                                   • Expensive
          • Congestion                                                  • Reduced mobility
          • Pollution                                                   • No match of demand and supply



                   SnappCar.nl is a revolutionary mobility model that enables Peer-2-Peer car sharing
A Peer2PeerVentures Company                                3                                                TopMarketeers Network
SnappCar matches car Owners with Drivers in an easy to use, trustworthy and
 reliable online community and takes care of all elements of the process




                 Car Owners                                                                        Drivers

   • Publish & Promote your car                                Insurance             • Search a car
   • Set your own rental price                                                         (make, brand, fuel, specs, emis
                                                   Contracts           Community
   • Set availability / period                                                         sions, location, …)
   • Accept/reject rental request                                                    • Request rental with owner
   • Share experiences                                                               • Bid rental price

                                                   Road Assist             Payment
                                                                                     • Share experiences


       € 35-60 Nett profit per day                        Quality Control            Significantly increased mobility




                                 SnappCar’s primary revenue driver is commission on rental fees
A Peer2PeerVentures Company                                        4                                         TopMarketeers Network
5   TopMarketeers Network
Our roadmap is a 3 phased approach: build a solid customer base first
 (volume), then expand services (scope) and then leverage to profitability (value)




       Foundation                    More customers                    Richer customers                 Profitable customers
        - Basics -                     - Volume -                         - Revenue -                          - Value -



   •    Platform              •   Optimization (Q1)           •    Mobile App & In-car-            •    Scale up !
   •    PR                    •   Partnerships &                   Technology                      •    Paid value added
   •    Customer                  Marketing (Q2)              •    Owner Fees & Promotion               services (differentiated)
        Flow                  •   Execution (Q3)              •    Adjacent verticals & Services   •    International Expansion

         Launch                    Traffic & Conversion           Frequency & Rental Period            Transactions & Margin




                     1/1/2012                             1/10/2012                          1/7/2013

A Peer2PeerVentures Company                                        6                                               TopMarketeers Network
For more information, please contact us !




                                                          Victor van Tol

                                                          M: +31(6)1088 6451
                                                          E: Victor@SnappCar.nl




                         To view all our recent press coverage, please visit Www.SnappCar.nl




A Peer2PeerVentures Company                               7                                    TopMarketeers Network
Contents


Context & Business Model

Where are we today

Online Platform

Appendix




                           8   TopMarketeers Network
9   TopMarketeers Network
10   TopMarketeers Network
11   TopMarketeers Network
12   TopMarketeers Network
The car as a holy cow is changing rapidly: Peer2Peer Car Sharing is a go !



                                              Trendwatchers: Collaborative Consumption rocks

                                                 Car more of a commodity (eg USA, Japan)

                                        Peer2Peer Carsharing successes(eg UK, France, USA)

                                        Consumer insights: 21% wants to rent out the car for sure

                                            SnappCar takes care of all your worries (eg insurance)

                                               Community approach: Local & Social Networks

                                                        Credibility: ANWB & Partners




A Peer2PeerVentures Company            13                                               TopMarketeers Network

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snapp car nieuwe business modellen

  • 1. Presentation to Topmarketeers Network Utrecht, February16th 2012 © Copyright 2008 by Teezir B.V.. Private for the client. This report nor any part of it may be copied, circulated, quoted without prior written approval from Teezir B.V. or the client. www.teezir.com
  • 2. The underlying global trend for SnappCar.nl is Collaborative Consumption The term collaborative consumption is used to Car Owners describe the cultural and economic force away from “hyper consumption” to re-invented economic models of sharing, swapping, bartering, trading or renting that have been enabled by advances in social media and peer-to-peer online platforms1 1 Source: Wikipedia Reaches 1 Millionth booked night after 3 years in operation ! A Peer2PeerVentures Company 1 TopMarketeers Network
  • 3. Peer2Peer rocks : Great recent achievements by current initiatives and investors eager to step into collaborative consumption businesses • Airbnb is a trusted community marketplace for P2P homesharing • AirBNB: >100K properties, >13K cities, has processed over 2 M transactions • Investment of $108M in May 2011 • WhipCar was the 1st European P2P Carsharing company, based in the UK • In London alone, in 6 months 1000 registered cars milestone was reached • Investment of GBP 1,0M in April 2011 by Delta Capital Partners (UK) • Relayrides was the 1st USA based P2P Carsharing company, based in Boston • Investment of $5M by Google Ventures in 2010 • GetAround is a california based P2P Carsharing company • Won CrunchTech competition USA in May 2011 ( 1.600 new cars in 1 day) • Investment of $3,4M in September 2011 • P2P Car sharing, launched in France in May 2011 (in beta) • Founded by Robin Chase, the initiator of Zipcar in USA • Gaining momentum fast building a solid bases of owners and drivers quickly A Peer2PeerVentures Company 2 TopMarketeers Network
  • 4. Driven by the trend of Collaborative Consumption, the overcapacity in the Car Market and the demand for cheaper and more flexible car rental is matched Car Owners Drivers • In NL: 7.5 Mio. owned cars • In NL: 10 Mio. Drivers (excluding lease cars) Collaborative • Rental offer is limited to traditional Consumption • On average 10% occupancy players and asset based car sharing • Average cost € 500/month • Rental offering is limited in scope and (or € 50ct/km) geography/locations • Rental is expensive, incl Greenwheels Ownership  Access • Expensive • Expensive • Congestion • Reduced mobility • Pollution • No match of demand and supply SnappCar.nl is a revolutionary mobility model that enables Peer-2-Peer car sharing A Peer2PeerVentures Company 3 TopMarketeers Network
  • 5. SnappCar matches car Owners with Drivers in an easy to use, trustworthy and reliable online community and takes care of all elements of the process Car Owners Drivers • Publish & Promote your car Insurance • Search a car • Set your own rental price (make, brand, fuel, specs, emis Contracts Community • Set availability / period sions, location, …) • Accept/reject rental request • Request rental with owner • Share experiences • Bid rental price Road Assist Payment • Share experiences € 35-60 Nett profit per day Quality Control Significantly increased mobility SnappCar’s primary revenue driver is commission on rental fees A Peer2PeerVentures Company 4 TopMarketeers Network
  • 6. 5 TopMarketeers Network
  • 7. Our roadmap is a 3 phased approach: build a solid customer base first (volume), then expand services (scope) and then leverage to profitability (value) Foundation More customers Richer customers Profitable customers - Basics - - Volume - - Revenue - - Value - • Platform • Optimization (Q1) • Mobile App & In-car- • Scale up ! • PR • Partnerships & Technology • Paid value added • Customer Marketing (Q2) • Owner Fees & Promotion services (differentiated) Flow • Execution (Q3) • Adjacent verticals & Services • International Expansion Launch Traffic & Conversion Frequency & Rental Period Transactions & Margin 1/1/2012 1/10/2012 1/7/2013 A Peer2PeerVentures Company 6 TopMarketeers Network
  • 8. For more information, please contact us ! Victor van Tol M: +31(6)1088 6451 E: Victor@SnappCar.nl To view all our recent press coverage, please visit Www.SnappCar.nl A Peer2PeerVentures Company 7 TopMarketeers Network
  • 9. Contents Context & Business Model Where are we today Online Platform Appendix 8 TopMarketeers Network
  • 10. 9 TopMarketeers Network
  • 11. 10 TopMarketeers Network
  • 12. 11 TopMarketeers Network
  • 13. 12 TopMarketeers Network
  • 14. The car as a holy cow is changing rapidly: Peer2Peer Car Sharing is a go ! Trendwatchers: Collaborative Consumption rocks Car more of a commodity (eg USA, Japan) Peer2Peer Carsharing successes(eg UK, France, USA) Consumer insights: 21% wants to rent out the car for sure SnappCar takes care of all your worries (eg insurance) Community approach: Local & Social Networks Credibility: ANWB & Partners A Peer2PeerVentures Company 13 TopMarketeers Network