Paravion is an online travel agency that started in Romania in 2005 and has since expanded to 4 countries through acquisition and organic growth, focusing on providing fast, secure online booking for flights and packages while investing in innovation, customer service, and a digital organizational structure. After being acquired by a private equity firm in 2010, Paravion has grown its international presence through sites in 9 countries and the 2014 acquisition of Turkish OTA Bavul.com as it looks to further expand in Turkey and neighboring markets.
2. Beginnings & Acquisition
International Growth
contents
paravion started in 2005 as the online agency spinoff of a local
romanian travel agency. in 2010, GED Capital, one of the leading
private equity firms operating in South and Eastern Europe, acquired
Paravion in view of its good results. Innovation, security and focus
on fast and efficient customer support confirms Paravion as a leading
Online Ticketing Agency.
paravion’s growth
01 timeline
Paravion’s DNA is digital
02 the team
People, security, innovation
03 Brand Values
Recognized accomplishments
04 Awards
tourism is at home online
06 e-tourism&e-Commerce
Speed, price, promotional offers, security
05 services&technologies
Focus on romania & turkey
07 markets
The Bavul.com acquisition
08 expansion in turkey
managers & Customer support
09 whom you are talking to
Paravion has offices in 4 countries: Romania, Bulgaria, Turkey and Cyprus.
9 international sites are at Paravion clients’ disposal. In September 2014,
Paravion acquired Bavul.com, an OTA launched by Turkcell, the leading
mobile operator in Turkey. In addition to Romania, Paravion will focus in
the near future on Turkey and its neighboring markets.
company profile
3. 2011 20132005 2012 20142010
• Paravion was
founded
• GED Capital
splits the Paravion
online business
from the Happy Tour
offline operations,
Paravion is still a
Happy Tour subsidiary
• GED bets on
Paravion by making
a large investment
in technology and
human resources
• SMS flight
notification service
launch
• Paravion powered
by Vodafone mobile
app launch
• Takeover by
Happy Tour, owned
by GED Capital
• Paravion’s
international
expansion. 9
international sites
• New Vacations
and Hotel sections
on Paravion
• Paravion takes
over Bavul.com.
• Launch of a
brand new tech-
nology platform:
air, hotel, and
holiday packages
• Launch of
Auctions Section
and Planes
Facebook app
• Paravion
develops a new
payment platform
with PayU
• Implementation
of a single
shopping cart
for all services
01 timeline
Paravion started from scratch, as a local business, and became one of the innovators of the OTA market
Source: paravion press releases
5. Juan antonio
Carrasco
Ceo
Financial department
local team
Liliana axente
online support
Team Leader
raluca rotar
Non-Air Product
manager
bulgaria team
Cyprus team
hungary team
romania team
Paul Petrişor
Operations Manager
turkey
Mazhar Ozsoy
Local Executive
development team
Răzvan Militaru
Cto
Marketing
Amalia Răşcanu
CFo
Remus Vişan
managing director
Corporate Ticketing
[organizationalchart]
Our company’s DNA is digital. The organizational chart is
natively built around the needs of an online business
6. 03 Brand Values
We invest in people, security and innovation
People
• High employee retention:
Paravion employees are
hired before graduation,
trained on the job
• Human touch, maximum
responsiveness: clients are
contacted on-request by
Paravion operators.
Security
• Paravion provides
the most secure
payment environment
by implementing
the latest security
standards in partnership
with PayU.
Innovation
• The first 100% online
air ticketing business in
Romania
• The first (and only one,
until 2014) Romanian
mobile travel booking app
• The first online content
marketing campaign
involving travel bloggers.
7. 04 Awards
Paravion’s accomplishments were recognized in our home market
Paravion Awards List
2012
• The Best Online Booking Website @ Gala of Hotel & Leisure Investment Conference.
2013
• Best Online Travel Shop and Merchant of the Year in E-Commerce 2013 @ eCommerce
Awards Gala
• Web Reservation System & Mobile Solutions - 1st place, Facebook Fan Page &
Newsletter – 2d Place, Facebook Applications & Other – 3rd Place @ e-Travel Romania
Awards
• Best Romanian Booking Website – 2nd Place, Young Leader in Tourism and
Hospitality – 1st Place @ Hotel Tourism and Leisure Investment Conference Gala
• Best Mobile Site @ the Start Mobile Competition
• Corporate Silver @ top Corporate blogs 2013
2014
• Brand Application - 1st Place @ Mobile Awards Romania Competition
• Best Romanian Booking Website @ Hotel Tourism and Leisure Conference Awards Gala
• Corporate Blogs – 2nd Place @ Webstock Awards.
8. The only Romanian mobile air ticketing app on the market. Better online ticketing,
new vacations section. Speed, price, promotional offers, security
Online Ticketing
• More information on flight search page: The new flight
search results page allows users to see the duration of each
flight segment as well as stops over time at the airport
• Single shopping cart for all services: You can add a
flight and a hotel, not necessarily the same destination,
the same number of passengers or the same dates
• Analyze flight results: The flight search results do
not expire. The user is only notified if something changes
in the selected flight
• One-Way Combinable Fares: Combine two or more
airlines for a two-way flight to get the smallest price.
Online Vacation Booking
• Leisure & Travel Paravion section: Launched
in 2014, with a portfolio of hundreds of offers,
organized according to the package type, destination,
date, including a personalized offer functionality
• Hotels Paravion section: Launched in 2014,
organized in categories such as City break, Family,
Business, Romantic. Price Trends offers info about
prices evolution at the chosen hotel for the next days.
Mobile Booking
• Paravion Powered by Vodafone: A partnership
with one of the two major mobile providers in
Romania, pre-installed on terminals sold in Vodafone
shops
• volume: 21% of the total Paravion traffic, mobile
devices bookings of more than 1M € between January
and August 2014
• Award: Best Brand Mobile Application, Mobile
Awards Romania, 2014.
• Platforms: iOS, Android.
Paravion advantages
• Speed: 84/100 score on Tools.Pingdom.com,
compared to 79/100 and 72/100 competitors score
• Cost: price can be 40% lower than competition
• Rich offer: over 10,000 airports around the world
• Promotions: alerts for special offers from the 800
partner airlines
• Security: Paravion transactions are secured by PayU,
an international online secure payment solution.
online
&mobile
solutions
PROVIDED
by ZITEC
05 services&technologies
Sources: paravion internal research, paravion press releases
9. 06 e-tourism&e-Commerce
E-commerce is thriving, tourism is at home online
68%
68%
42%
41%
47%
→ of the leisure travelers researched online before they
decided where or how to travel
→ used their smartphone or tablet for travel or vacation-
related information while on a trip
→ have planned to travel more than the previous year
→ of leisure travelers used OTA sites when researching
and planning travels online
→ of the leisure travelers took into account several
destinations, using OTA sites as an inspiration source.
E-Tourism Global Trends
→ of e-commerce sites experienced an increase in
traffic vs. the previous year
→ of e-commerce sites increased their sales
→ of e-commerce businesses are forecasting
an increase of the sales volume
→ of Romanians researched their travel destinations
online
→ of Romanian mobile owners used their devices to
research travel online.
E-Commerce & E-Tourism, Romania
Sources: DaedalusMillwardBrown, Google, Ourmobileplanet
57%
59%
88.1%
Source: Google
51% 35%
10. 07 markets
Paravion’s main markets in 2014 are Romania and Turkey
romania
• Population: 20.1M inhabitants
• Internet penetration: 46.2% of total households (fixed
connection), 47.6% of mobile users (mobile broadband)
• E-Commerce market: 600M €; 27.1% of the connected
Romanians bought items via e-commerce; ca. 4,500
e-commerce shops
• Paravion presence: Paravion.ro, Paravion Powered
by Vodafone Mobile App
Sources: ins, anCom, GpeC, paravion press releases
Turkey
• Population: 76.7M inhabitants
• Internet penetration: 60.2% of total households,
58% of mobile users
• E-Commerce market: 30.8% of the connected Turks
bought items via e-commerce, 6,6Bn € sales in 2012
• Paravion presence: Bavul.com, Bavul Mobile App.
Sources: Turkish Statistical Institute, Digital Bosphorus, Bavul press releases
.ro
.mo
.bg
.tr
.cy
.hu
.it
.es
.uk
paravion main markets paravion other markets Paravion Romanian communities
11. 08 paravion’s expansion in turkey
In 2014, Paravion acquired Bavul.com, an innovative online travel service launched
by the Turkish leading mobile operator, Turkcell
Key Facts
• Launched in October 2011
• Acquired by Paravion in September 2014
• 700 airlines
• 120,000 hotels.
volume (2013)
• Bavul.com: over 350,000 users
• Mobile app downloads: over 250,000
• 60M hotel & plane ticket searches.
Featured Services
• Information: flight delay, timetable changes,
weather, exchange rates, reminders – free SMS
• City Guide: from shopping areas to attractions
and transportation
• assistant: searches for the cheapest prices
and informs customers by SMS.
“We expect that the acquisition
of Bavul.com, together with the
fast growth of online business of
Paravion, will result into the company
doubling its current business volume
by the end of 2015.”
Juan antonio Carrasco, Ceo paravion
“We are primarily interested in
improving the platform and in
diversifying the product lines
of Bavul.com.”
Remus Vișan, Managing Director Paravion
12. 09 whom you are talking to
JuAN ANTONIO CARRASCO
CEO Paravion
Senior Advisor Travel Industry at
GED Capital Development
20 years of experience in
the travel industry in Latin
America and Europe
Senior Advisor Travel
Industry at GED Capital
development since 2012
Industrial engineer at
universidad Pontificia
Comillas, Madrid
Director at Amadeus IT
Group, Markets: Central,
Eastern & Southern Europe
between 2004 and 2012
eMBa at Instituto
de Empresa Business
School, Madrid.
Various management posi-
tions in Amadeus Argentina
& Latin America between
2001 and 2004
Married, 2 children, enjoys
practicing paddle, is a fan
of Club Atlético de Madrid
13. REMuS VIșAN
Founder and Managing Director ParavionOver 18 years of experience
in travel industry
Over 9 years in
the online travel market
Member of the global
AIESEC non-profit
organization Timișoara board
& Project Team Manager,
during University years
Member of the Board of Di-
rectors of the romanian na-
tional Association of Travel
Agencies (ANAT), Online
Coordinator and Information
Technology Commission
International Air Transport
Association (IATA)
Management Studies.
Graduate of the University
of Timișoara
Married, 2 children,
goes on vacation
in Cyprus every year
14. CUSTOMER SUPPORT
Raluca Bîzganu, 21 yo
Liliana axente (Team Leader), 30 yo
Emilia Tarbă, 25 yo
Mihaela Matei, 25 yo
Gabriela Sadoveanu, 23 yo
Adriana Popa, 28 yo
Alexandra Varlaam, 25 yo
SO
M
E
O
F
US
15. Paravion Websites
www.paravion.ro
www.paravion.bg
www.paravion.com.cy
www.paravion.es
www.paravion.hu
www.paravion.it
www.paravion.md
www.paravion.uk.com
www.bavul.com
romania
Web: www.paravion.ro
Office: metropolis Center, 89-97
Grigore Alexandrescu, 4th floor, West Wing,
sector 1, 010624, București, România
Phone: +40372 727 374
Fax: +4021 2019 440
E-mail: callcenter@paravion.ro
bulGaria
Web: www.paravion.bg
Office: 115H Tsarigardsko Blvd.,
3rd Floor, Office D, Sofia, 1795, Bulgaria
Phone: +35924 928 376
E-mail: bileti@paravion.bg,
kontakt@paravion.bg
Cyprus
Web: www.paravion.com.cy
Office: larnaca Cyprus, 20 polygirou street,
Offices 2 & 3, P.O. Box 42716, 6502,
larnaca - Cyprus
Phone: + 3572 466 4880
Fax: +3572 466 4882
E-mail: knossos@paravion.com.cy
turkey
Web: www.bavul.com
Office: Büyükdere Cad., Kırgülü sk. No:4
Metrocity AVM D Blok K:4 LEVENT
Phone: +9085 03604 989
Fax: +90212 3193 802
E-mail: bilet@paravion.com.tr
contactsOur offices in 4 countries and 9 sites around the world are at your disposal
Bucharest
romania
bulGaria
turkey
Cyprus
Sofia
Istambul
Larnaca
