Introduction • Make-My-Trip Inc. is an online travel company headquartered
in Gurgaon, Haryana.
• It is founded in the year 2000 by Deep Kalra.
• Company provides online travel services.
• It has been consistently recognized as one of India’s best
• The company also operates through 59 retail stores across 37
• Every eleventh domestic flights in India booked via MMT .
Hotel and Packages
•Domestic : Within India
•International : From India
•Inbound : Overseas to India
•Hotels : Domestic and Int’l
–Domestic and Int’l
–Conferences and Events
•Transactions : 1,766,905
•77% of Net Revenues
•Transactions : 109,672
•20% of Net Revenues
•Rail Transactions : 185,948
•Bus Transactions : 57,529
•3% of Net Revenues
Source: PhoCusWright, 2010
Indian OTA Market - $1 Billion
IN OTHER COUNTRIES Bahrain
Very convenient to book ticket from MMT.
Accessible to everyone
Promotion Strategy Promotion in all social sites like
Facebook, Twitter, Youtube, News papers, Magazine.
By giving festival discounts.
Round trip tickets discounts coupons.
Best deal of the month.
Special offers to different holiday destination.
TECHNO SAVY CUSTOMERS
NON TECHNO SAVY CUSTOMERS
• The process of giving the service and deliver customer
satisfaction is crucial factor to keep customers happy.
• Customers are not interested in how the business runs
but what matters them is that the system works.