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Make my trip

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Make my trip

  1. 1. ByASHISH BARAPATRE
  2. 2. Introduction • Make-My-Trip Inc. is an online travel company headquartered in Gurgaon, Haryana. • It is founded in the year 2000 by Deep Kalra. • Company provides online travel services. • It has been consistently recognized as one of India’s best travel portals. • The company also operates through 59 retail stores across 37 cities. • Every eleventh domestic flights in India booked via MMT .
  3. 3. PRODUCTAir Travel Hotel and Packages Other Segments •Domestic : Within India •International : From India •Inbound : Overseas to India •Hotels : Domestic and Int’l •Packages : –Domestic and Int’l –Conferences and Events •Rail •Bus •Car •Ancillary Services/Products •Transactions : 1,766,905 •77% of Net Revenues •Transactions : 109,672 •20% of Net Revenues •Rail Transactions : 185,948 •Bus Transactions : 57,529 •3% of Net Revenues Source: PhoCusWright, 2010
  4. 4. MARKET SHARE10% 18% 48% 24% Indian OTA Market - $1 Billion
  5. 5. Holidays package Dubai shopping festival 4days/4night Rs-/43990 Budget friendly Thailand 4night/4days Rs-/25590 European bonanza summer-2014 12 days Rs-/143990 Malaysia Singapore delight 6days Rs-/57990 Wonder of Australia 9days Rs-/149000
  6. 6. Holidays package Himachal hues Honeymoon package 8days/7night Rs-/25999 Winter special A kerlan getaway 6days/5night Rs-/28999 Winter special Charisisamatic Kashmir 13days/12days Rs-/31999 Sikkim& Darjeeling Delight 7days/6night Rs-/31999 Kailas Mansarovar 13days/12night Rs-/98599
  7. 7. PLACE-
  8. 8. IN OTHER COUNTRIES  Bahrain  Canada  Kuwait  Singapore  UAE  USA  Very convenient to book ticket from MMT.  Accessible to everyone  Simple strategy
  9. 9. Promotion Strategy  Promotion in all social sites like Facebook, Twitter, Youtube, News papers, Magazine.  Sales promotions: By giving festival discounts. Round trip tickets discounts coupons. Best deal of the month. Special offers to different holiday destination.
  10. 10. PEOPLEIt consistCompany Employee Customer
  11. 11. PEOPLE • • • • • TECHNO SAVY CUSTOMERS NON TECHNO SAVY CUSTOMERS BUSINESSMEN FAMILY GROUPS
  12. 12. PROCESS • The process of giving the service and deliver customer satisfaction is crucial factor to keep customers happy. • Customers are not interested in how the business runs but what matters them is that the system works.
  13. 13. PROCESS HOSPITALITY RAILWAYS TRAVEL AGENTS CUSTOMERS AIRWAYS ROADWAYS CUSTOMERS
  14. 14. PHYSICAL EVIDENCE
  15. 15. SERVICE SCAPE INTERIOR:• OFFICE DESIGN • CALL CENTERS
  16. 16. EXTERIOR • LOGO • BUILDING OF HEAD OFFICE OF MAKE MY TRIP.
  17. 17. OTHER TANGIBLES • • • • • WEB SITE REPORTS GOODWILL BROCHERS BANK
  18. 18. THANK YOU

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