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Yum
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Pre image
3.
Company’s Goal
4.
• To be
the number 1 company in Delivering Value • Strong Brand Value • Long term success in Mobile Marketing
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Target Customers
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7.
8.
9.
Customer’s Comfort
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How?
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Freebies
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Try Out Interesting New Recipes
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Surprise with Tasty
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Sudden Plan for
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The perfect table
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Order Food
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Ran Out of
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Pay with a
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Marketing and Promotion
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Incentives
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Summary • Aim to
be number one company in delivering value • Targeting a broad spectrum of customers • Catering to all needs to customers • Create strong brand image • Communicating and delivering value
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